let me go through this pretty quickly
it's not on the PowerPoint there are
basically four types of clients how many
types or okay four types of clients the
first type of client is what I call
cheap clients cheap client they buy
based on price cheap cheap clients how
many I have seen some of these cheap
clients before okay describe what are
they like what did they sound like put
your Honda Civic yes okay how much is it
like they don't even know what you do
they pick up their phone
how much you charge how many got those
phone calls before don't you hate those
they don't even know what you do
they don't know the value you provide
how much it cost oh that's okay I'm just
shopping around right yes okay you say
you charge this and it's over someone
told me we charge yes yes when they ask
you what is your best price
what's the best price yeah okay that's a
good one
Jessica with this good to go
are they very demanding okay
do they truly appreciate what you what
you want to offer no even they try to do
a good job and you think by it by the
way
bad idea you think oh well just kind of
take them in first and I'll bend over
backwards and I'll try to prove myself
and then maybe they'll see my valley and
they'll pay me more no name gonna happen
because it's in their nature they're
[ __ ] cheap have you seen those shows
what is it those TV shows what is it
extreme coupon or something like that
have you seen those before like these
people they clip the coupons and go into
dumpsters and get these coupons and and
they buy like 500 toothpaste right at
home and all that stuff right and
they're like I'm looking at that show
I'm just I'm I think it's fascinating
it's ulis fascinating Wow like you can
do this and and how they buy a truck
like just a full shopping cart of
groceries for like 50 bucks or something
like that and they're very proud of it
nothing wrong with that but me my mind's
like I'm glad I'm not selling to them
I'm just glad I'm not selling them
that's alright so you have cheap
customers and then you have what I call
difficult customers okay
difficult customers so difficult
customers they're not necessary cheap
they're just difficult okay
usually they're having a bad day they
try to make your day worse they are just
difficult to do they are not yet
pleasant they don't smile that much you
look at them as like Jesus man like it's
just like somehow they've got this
negative you see your sense they got
this negative energy about them how many
have met those customers before yeah
what do they sound like what did they
sound like my life sock seats they will
tell you my life sucks man my life sucks
yes I don't have time for this yes
the world is gonna [ __ ] great great the
world's gonna [ __ ] I like it yes you
have too many upsells okay yes so
difficult customers now you think in
terms of in the marketplace there aren't
actually but majore the people and
majority I'm talking about okay you have
a lot of people who are cheap customers
a lot of you who are difficult customers
now most entrepreneurs believe or not
believe it or not subconsciously not
conscious but subconsciously
they structure their business in a way
or their marketing message crowd the
marketing message in a way attract these
people they don't even know it they
don't even know it and then you have
what I call sophisticated customers what
are they sophisticated customers these
people they have money but they're
sophisticated they educated they know
what they are buying
okay these are so cheap clients buy
based on price yes okay these guys are
just very demanding they don't even know
what the [ __ ] they want land they just
they just want to make your life worse
sophisticated customers they go into
your business you know exactly what they
want they're very clear they've done the
research they have talked to a few
people then so they would tell your
example if it's sophisticated customers
if they go buy a vehicle yes Nathan it
could be that you've been the source of
that education but they would go into
they say if someone who goes to buy a
car they would know okay I know exactly
here's the model I want he is exactly
all the features that I want he is his
the color that I want here's the payment
plan or these or whatever he's exactly
they know exactly done all the research
they're very very sophisticated now
dealing with these customers yes Nathan
sometimes you could educate them and
they appreciate that they like that
because by giving them more information
days okay you guys know what you're
talking about
so it builds trust or sometimes knowing
when you're selling to sophisticated
customers they need time anyone so they
may go in they asking that you know
they're asked a lot of questions but the
different the questions are very
different from difficulty
customers okay the different customers
the artists illogical questions okay but
these guys they're very sophisticated
they're asking intelligent question how
many I met those yes what did they sound
like tell me what questions they asked
what did it sound like what do they like
describe them to me how much warranty
would they get yes timeline yes
knowledgeable yes features and benefits
okay how does this work yes yeah you'll
get back to you before you get back to
them very good so they may sleeve me the
more time and say okay great information
I just need a little more research and
if this is very different than these
guys to say well I'll think about it
never get back to you they actually need
some time to think it over top with some
people because usually when they make a
decision they stick with that decision
say I'm going to buy I'm going to buy
right yes somewhat on the back yes terms
and conditions and maybe even have you
explain to me your terms and conditions
all the details yeah sign it and fine
frame right sophisticated so there's a
difference sophisticated okay and then
you have what I call affluent customers
affluent customers
so with affluent customers they buy
based on feelings they buy based on
feelings let's just feel good so it's
like when I was going in the car
dealership by the rx-8 I actually do not
know all the features power horsepower I
don't know any of that stuff I just
think it's a cool car that's it that's
my buying criteria it's a cool car
and I could afford it I'm getting it and
if the guys the manager was like nice
and he's hey man this is very special
car this is you know this kind of
college isn't that okay and buy based on
feelings so the mystic all entrepreneurs
make the trial which try to sell to
affluent clients they say to them I'm
going to give you a deal
they don't want a deal because they are
thinking if you give me a deal what does
that mean it's you're cheapening it they
said something wrong with it
right what is going on or sometimes they
try to educate too much just like a
Salesman
did to me try to educate I don't need
that I wasn't for that in that case I'm
not a sophisticated buyer I'm gonna
fluent buyer right and sometimes in life
if I'm making an investment I'm a
sophisticated buyer I'll be for making
investment right if I'm just buying
toilet paper yeah normally buy cheap I
mean there's some stuff and sometimes
you look at look at ourselves in life
sometimes we in certain areas we flow in
buyers like appalled right so then the
aspects we're very sophisticated so the
buyers you know we're just cheap right
what else we want a good deal but think
in terms of your business who do you
want to sell to by the way left side
right side right side want to sell the
right side okay so take two minutes all
out discuss the four types of customers
then I'll jump into the self-image okay
yup ten times your finances ten times
your business ten times your marketing
ten times your life hit the subscribe
button now