[Music]
have you ever had this experience you
try your very best to sell your products
and services you explained the whole
thing it makes perfect sense to the
prospect but yet at the end they don't
buy and you wonder what's going on why
the hell they don't buy today we're
going to talk about the five reasons why
people don't buy the first reason why
people don't buy from you is no need or
low need so in spite of how great your
products or services but the prospect
they might not need it or they might not
need it right now
so what do you do imagine this you're
going to the mall and you know how
you're walking through the mall walking
to your store the store that you want to
go to in the middle of this during it
may be tweeted booth someone's talk to
hey try this thing free sample or try
this cream on they are interrupting you
you have no need to buy there and you
find it annoying well there you go
there is no need you cannot convince
someone if they don't think that they
need your product or they want your
product or services there's nothing you
can do with these type of prospects it's
better to cut your losses and save your
time you qualify them and then you
disqualify them very quickly and then
you move on so that's reason number one
no need reason number two no urgency you
see delay kills the cell when they say
to you that oh yeah you know what I'll
think about it I'll get back to you send
me more information all of that stuff
it's lack of urgency they don't see that
why they need to buy right now you
haven't given them a reason why they
need to do it right now you see two more
never comes
what you don't close today you will not
close tomorrow although they'll be very
nice to you and they'll be very polite
and say yeah you know what follow up
with me three months from now I'll get
back to you know you're here for me and
guess what happens comment below what
happens when they say that you never
hear from them again delay kills a sell
so what could you do you need to
demonstrate you need to show them the
hey why they need to do
right now maybe it is an exclusive offer
maybe it's limited quantity that we only
have so many of these if you don't buy
right now where they run out you will
not be able to get them anymore
or it could be limited time they hate
its we is this is only available within
this period of time or this offer is
only available within this period of
time you have to give people a little
bit of push otherwise they don't act
reason number see why people don't buy
is no desire you see people don't buy
what they need they buy what they want
they want that car they want their house
they want a new suit they want their bag
just like my wife Jenny they want a new
pair of shoes they want a vacation they
don't necessarily need it you think
about a lot of things in your life we
don't actually need you don't need that
new computer you don't need that new
table you don't need that new video game
you want it the desire how do you create
the desire how do you create that the
insatiable desire that people want to
buy what you have to offer usually you
do that with an offer an irresistible
offer how can you make it so compelling
how can you make what you sell so
interesting and compelling and
irresistible to your prospects that is a
no-brainer and so hey you know what I
want this and you can create that desire
or you can tap into the existing desires
they already have that's already within
them you see human beings we only have
so many desires it's not as complex as
you think in the future I might make a
video on that if you're interested
comment below and I'll make a video for
you so for now reason number three no
desire no desire no sale reason number
four why people don't buy no money this
is probably the most common one no money
or they don't have a budget or they
don't have the money right now available
to buy what you want to offer to them
now this may or may not be the case if
you're actually selling to people it's
got no money my question to you is why
the hell are you selling to people who
cannot in the first place of for
what you offer but let's say they do
have the money on they can find the
money somehow what this usually means is
no value what they're saying is yeah I
can't afford it
maybe they can't afford it but chances
are is what they're saying is I don't
see the value in this I don't see like
why this cost so much we have we as a
closer we have not presented our offer
in a compelling way that they could see
in terms of money and value everyone in
de mentally think about this they have
this scale value versus money right
which one weights more and when you have
a lot of value and they compare okay for
this bond money I can get this much
value suddenly they have more desire
they're more urgency that they want what
you have to offer so reason number four
why people don't buy no money reason
number five why people don't buy from
you because of no trust
they don't believe you they don't trust
you they don't trust your product
services they don't trust your company
so how do you handle this you can do
this a number of ways you can do that by
giving them more social proof by giving
them some testimonials where your other
customers what they have to say about
your products and services proof
social proof or you can tell them that
your history of the company how long you
have been around or proof or data or
case study if you're selling anything in
the health and fitness niche maybe show
them some of those proof show them what
the scientists have to say if they don't
trust you they cannot buy it's very very
important but that's one more point not
that they don't trust you
there's one thing that very few
entrepreneurs and closers understand
they don't trust themselves
yes they don't trust themselves they may
trust your product they trust your
company but they don't believe that you
would work for them they don't believe
that they would even use it they know ok
he is gonna be another pocket I buy it's
gonna put I'm gonna put that on a shelf
I'm not gonna use it it's gonna be a
waste of money how is this time going to
be different you have to address that
so not just trusting in you and your
company and your brand are trusting in
themselves and most people believe or
not they do not trust themselves because
their track record is not good so let's
say you're selling a weight loss
solution oh here's another one they know
I've been on 10 different diets and try
20 other weight loss solutions on my god
this time it is gonna fail how do I know
it's gonna work even they trust you you
have testimonials you have proof you
have all these things but they don't
trust himself well you know I'm not
gonna do this I know I've already looked
at my track record all these things I've
tried I have already failed how is this
gonna be different so within your
marketing in your brand in your message
you need to address that I want you look
at these reasons why people don't buy no
need no cell no urgency no cell no
desire no cell no money no cell and no
trust and no cell I want you to look at
the way that you clothes the way you're
doing your marketing how can you create
trust in the marketplace how can you
make sure that you communicate ticular
your value so people can see that you
know what it is totally worth to buy
what you have to offer how can you
communicate how can you create the
irresistible offer so people desire what
you're selling how can you create that
sense of urgency so they buy right now
not tomorrow and how can you solve the
problems that they have how can you give
a solutions that they need that's how
you handle these objections so five
reasons why people don't buy think about
that