so this is the Novus spirit it's owned
by the richest man in British Columbia
Jimmy Patterson I love Jimmy Patterson
story because he started from scratch he
actually used the only car dealership
that's how he got started the first
business write talk about sales people
he was also very well known for every
single month it's gonna fire the bottom
like sales people every single month
right right this is well know so this is
a beautiful boat now I'm not a bold
person but yeah every time I walk by
this I get so inspired yeah he started
from absolutely absolutely nothing right
this is maybe a tan 20 million yeah 15
million dollar boat ride like there so
I'm just maybe I something be good that
we talked about today why do you think
people don't become wealthy in spite of
the intention or they want it and they
say they want it yeah but what's the
difference because you and I we both
started from scratch yeah why we didn't
we was we weren't born with a silver
spoon in our mouth we all we both build
our business to where it is today
so what do you think are the top reasons
why people don't become wealthy yeah
yeah let's dive into it I think there's
there's a core mindset between those
that are successful versus those that
fail and we both work with so many
people now we've seen the Gotham we've
seen the patterns so the new patterns
are obvious so yeah let's sit down and
discuss that let's do that go see
so let's talk about the the top 10
reasons why people don't become wealthy
yeah what I think is the first table I
would say a lot of people they like
having clarity they don't really know
what they want
yeah why they want it right I mean being
wealthy is so general a lot of people
say I want to make more money okay
here's a dollar yes there's more money
right but I think a lot of people get
very clear why do they want to become
wealthy what's the amount for them that
can allow them to live whatever kind of
lifestyle they want because I just look
at money as a tool that can allow you to
experience more of life do you want to
travel more a certain lifestyle
materialistic possessions it might be to
contribute more I might be able to grow
more yourself and help the family yeah
and I think a lot of people they don't
have a strong enough reason why and
really what it comes down to I think
they don't want it bad enough yes
because it's possible I mean I was
reading the other day I think there's
1,300 people every single day that are
becoming millionaires yeah it's easier
today to become a millionaire than ever
before and I think really what makes
that difference or at least one of the
reasons is you got it want it bad and I
think a lot of people based don't want
it bad enough they say they want it but
they really don't it's like they only
wanted if it falls in they're loud they
only wanted if it's easy they only want
it if it's convenient but you and I both
know in order to create wealth you have
to grow and improve yourself massively
you have to become more valuable and you
also have to create value for others I
agree I think I think I agree most
people don't get what they want in lives
because they don't know what they want
and it's not enough to say I want to
make more money like you said do you
want to make five dollars a month you
want to make ten dollars I don't wanna
make twenty dollars and you want to make
fifty thousand whatever the amount is
and also believe it's not just how much
money you make I talked about it you
have your money right yeah it's how you
make the money so not all money's all
not all income is created equal so they
have one person making ten thousand a
month maybe working in a corporate job
that requires them to travel long hours
you know six days a week another person
maybe more and left light hot laptop
lifestyle entrepreneur yeah making the
same ten thousand
working Li two days a week that's right
that's a big difference it's the same
10,000 but if you don't know what you
want it's very difficult to reverse
engineer so I like to think of okay this
is the ideal lifestyle that I want and I
talk about NF your money right what's
that have your money target and what's
how much would that cost you not right
not how much you roughly maybe know
let's calculate that yeah and what I
realize is after all these years talk to
so many people whatever the idea that
they have they say I want to be able to
travel I want to be able to have to
drive this particular car or have this
particular house or this kind of
lifestyle when they actually break it
down yeah doesn't cost them as much
right after you think data oh the ice
most I need million dollars I need ten
million dollars nearly throwing it
random numbers yeah because they said a
number that's totally unrealistic well
it's all actually no I could accomplish
all I want to accomplish with maybe
$300,000 you yeah well that's a very
different goal than thirty million
dollars a year right
so I find it to be the case and like I
said people they say they want it but
their actions don't match yeah was what
they say they want yeah yeah yeah I
think another reason to is they might
say that they want this and they have
the reasons why but if you don't believe
that it's possible for them or if they
don't believe that they can do it that
they can make it happen and they're not
gonna take any action to do it and I
think a lot of people they're presented
with opportunities every day I mean
today I mean we both have great programs
and resources that can help people that
helped us they've helped other people as
well and you could put that opportunity
in front of someone but there's still a
lot of barriers that I think a lot of
people have to really maximize and
utilize it and I think it comes down to
their belief if they believe that that's
a scam or it's not gonna work for them
or they think that well I can't do this
because I'm an immigrant and I don't
have it and understand English I don't
have the time or money then time to buy
and there's plenty of examples of people
in those situations that have been able
to overcome those yeah but the belief is
a core thing because without the belief
your behavior follows the beliefs and a
lot of people they're too close-minded
they
they allow their beliefs to be dictated
from their past that maybe in the past
they got hurt they got you know they got
ripped off but whatever it is I often
kind of compare it to relationship
sometimes because you know we've all
maybe at times maybe in high school we
we're very open and in many ways naive
and you fall in love with someone and
then you get your heart broken yeah but
you can't let that experience of having
your heart broken you can't carry that
forward with you another relationships
because if not then you're always gonna
be closed off
you kind of let that pasta take do
that's right yeah yeah and I I think a
lot of people even if you know you just
have to have an open mind at all times
you always have to have that belief that
anything is possible that you can do it
you know what one man can do another man
can do and it's possible you have to
really believe and own that and I think
that believed a self belief it's I think
it's more than that I talked about this
at my TEDx talk it's even more than
believe I think it's an identity that's
right
so that's who you are who you are so
it's very difficult to to create any
kind of change if you hold on to your
identity the example a to give it's like
people who want to like quit smoking
right if like oh if my den today's is
I'm a smoker yeah it's always a struggle
yeah right it's always well I want to
have that powerful have that cigarette
yeah versus someone who's not a smoker
yeah then it's there's no temptation in
fact like for guys that we don't smoke
we can stand even feel smell yeah right
we're not thinking about oh I can't wait
to have a cigarette
yeah so until unless they change
identities right I always talk about it
I was a millionaire in my mind that's
right way before I had the money in my
bank account
yeah the way even when I had no money I
never worried about the gas prices or
how much let its cause like those things
don't enter my mind
yeah it just took many years for the
reality to catch up and if you look at
some of the most successful people they
all had that addition almost and it's
almost like this identity or belief
that's somewhat delusional you example
like Muhammad Ali told himself the
greatest yeah he won any these to lose
you believed that he was a champion
Conor McGregor I mean it is look at
professional athletes but they all
believed in if you study the work of
pulling hill thinking grill Ridge he
talks about having this like boardroom
of advisors of these greats in his mind
yes he would visit every day and I think
that kind of segues into another reason
I look at environment as key yes you
know they say that we're the some of the
people that we spend time with that if
you want to look at big environmental
triggers right and they've said you know
if if you want to figure out what your
how much money you're gonna make just
look at the three closest friends and
that's how much money you're gonna make
I agree and who you spend time with is
who you become and a lot of people if
you're hanging out and spending time
with people that are broke and
complaining and negative and lazy and
and a lot of people they might have the
desire I've seen this all so many times
they are excited they want to improve
their life with their friends and family
are pulling them down because they're
saying oh that's not gonna work for you
that's a scam or whatever it is and it's
very challenging to overcome your
environments it's very challenging so
and I think it's the kind of the the
buckets of crap the story right yeah
well your buckets a crab when one craft
tries to get out of the box the other
craft will pull the crap down it's
exactly like that it's that's why
everything I do right now I'm at a point
where I see you've also seen me you know
you know we working together that I have
grown over the years
they go to the next level the first
thing that I think of is not so much oh
I need to do all these things that's not
what I focus on first I need to make an
identity identity shift who do I have to
be in order to be at that next level
that's right then the next thing is I
alter my environment yeah I alter my
environment kiss it it's much easier I
would say environments ten times more
powerful hundred times more powerful
than your willpower yeah change your
environment
yeah new place new car new everything
new opportunities expand my context I
want to look in the mirror do I see
myself just as this person or did I see
myself as being hundred do I look like a
someone doing act and behave and operate
like someone who's running you know a
nine figures
ten figure misters it's different there
so bigger business right now and I want
to change the dad first then my actions
we show ya
then my behaviors would change right now
and most people don't get that they want
to bend the approach right let me let me
learn something here let me learn
something there but they don't change
who they are
it's like cigarette you pull it apart
here you do all these little tricks and
gimmicks but you still still smoke
yeah
you still smoke doesn't work yeah I know
both of us were really big on
masterminds and investing in ourselves I
know for me one of the first times I
used to go to this free Meetup
so I found just it's kind of filled with
these people that well guess they wants
they say they want it but they're not
really committed and what I actually
invested I said you know what I want to
be around people that are millionaires
multimillionaires people there is way
beyond what I even think is possible
people there making a million dollars a
day yes right which at the time was like
so mind-boggling to me but now I've been
around people like that and I decided
okay I'm gonna invest it because you
have to pay to play if you want to be
around those people they don't want to
be around a lot of doubtlessly I don't
pay and invest it be around them so I
remember going to some of these events
totally change my mindset yeah because I
saw there a lot of them there's regular
people yeah but they have just a
different way of looking at things a
different mindset that really rubbed off
from you in a lot of ways and it's
really inspired me to raise my standards
of what's really possible because when
you see that this person did it this
person did it this person did it you
think hey you know what I can do that
too and just by being around them the
osmosis of that rubs off on you you
don't it doesn't take willpower you will
take on your blood a quick story so when
I was in my 20s so at the first
mastermind group my mastermind group I
joined which is awesome it's by
organized by my mentor Alan so he had
this marketing mastermind group I was in
my 20s I was the youngest guy I'm not
supposed to get in because I'm a minty
so he kind of put me in there yeah kind
of us almost my sake
it's just a tag along right yeah and I
remember sitting around with all these
millionaires
yeah all these guys they were successful
I was making like Mike I don't know
nothing next to nothing that maybe maybe
eighty thousand ninety thousand eight
years I'm like that I was looking at
these guys you know the biggest thing
thing I got out of it not to put them
down they're not that smart
yeah there was it do you think
they're not they're smart yeah like the
whatever they're talking about I get and
it's not like rocket science
yeah dad that's right believe it's like
hey maybe like he said maybe I could do
that too yeah that's all you need maybe
I could do that too yeah that's a
starting point that's the spark right
that's planting the seed and you can go
from there
okay now what I need to do what
resources guard then do I need food I
have to be in order to to to become that
person yes and being in that environment
to what I love is it makes you feel
uncomfortable it does and that's a good
thing look if you're if they're
comfortable the environment and you're
in the wrong environment right if you're
the smartest one in the room you're not
on wrong so I like to be in those
environments as Sierra mean I feel like
I'm in I'm doing very well but I've been
a part of groups where I'm like the
quiet one a sponge you know just kind of
absorbing the fly on the wall because
these guys are talking about
$100,000,000 deals and that's I'm just
like wow and I'm just observing and
learning from that so I love being in
those environments where they make me
uncomfortable you know and they I just I
can be that student in that environment
I think that's a key thing is just
always having always being open to
learning and I think that's also been
one thing constant for us we've always
been willing to read books I mean you've
got a huge library I've got a huge
library we've always gone to seminars
invested in ourselves and and been
willing to actually decide we want to
pay to learn from other people that have
experienced knowledge that we want to be
able to obtain anyway I think it's not
just people think about why we why we
invest so much money in ourselves now
why we bind a box of buying a program
when attending all these different
groups it's not so much people yeah but
all the stuff is free I can get online I
can I can watch videos you don't we
don't get it
yeah first of all the good stuff it's
not online
okay it's all the trade secret of
closed-door a second thing is until you
invest it's just different like when
this no skinny game there's no game
there's a difference between like you
know you'd learn what something for free
versus you put some money on them yeah
you pay more attention more you pay the
more you pay attention 100% yeah I found
that the value is not necessarily
information it's what you do with it
yeah like I've heard things time and
time again on free videos or articles
and blog posts I didn't do anything with
it so it didn't really have much value
but sometimes I go to an event or a
course and because I paid and I value it
more than just a hotel you play the same
thing yourself in the room I actually do
it and apply it for me I'm like I got my
money's worth
yeah like cuz it actually led to me
actually taking action is sometimes we
need that again and again or you need to
actually I remember you know in my
business I had a lot of mental barriers
around really hiring people there
scaling up and bringing on a manager
because I had beliefs around they can't
do as well as me and just a fear of
giving up control it's already new like
I already had information to read these
books but it wasn't until I paid this
coach and invested a lot of money in
this person to work on them that
actually got me to do it even though I
had read about it all the sort of stuff
he got me to do it and that was so
valuable for me so I think that's a key
thing I definitely would also want to
circle back about you're both skeptical
yeah they're people say all this
skeptical have been burned and all that
I mean I always say all right have you
ever had a bad meal before yes do you
still eat yeah right it's the same idea
that just because we burn in the past
we've lost money on so many freaking
things right we have had failures we
have gone to programs that suck yeah
right
like invest in wrong people but it
doesn't mean we stop it's just all part
of the process so I think when people
saying I think Tony Robbins talks about
this when people say oh I'm skeptical
what it means is you're scared yeah
right now are you afraid they want to
get your hopes up you want to get your
hopes up so instead of getting raising
your standard expectations what do you
do your lower your standard your lower
like you don't get your hopes up your
lower expectation so you won't fail
then what happens you're not playing
that when you're playing not to lose so
then I think one thing a lot of people
don't realize is that they are gonna
fail oh yeah right like you're gonna but
they damn teeth yeah you're guaranteed
to fail and so many people they're
trying to avoid it I actually think
that's where the biggest lessons are in
the failure and I think changing the
relationship because the successful
person feels just as much if not more
alone the other person but they don't
view it as failure remember I always
sometimes when I do speaking I would ask
the audience as I said put are you how
many have lost more than $10,000 in your
business I said put a hit how many lost
more than $50,000 keep your hand out
$100,000 you know half a million a
million-two at a point two million
dollars basically usually it's just my
hand a couple people I say you know my
head is you up yeah right and
that's why I'm up here in front of the
in front of you teaching and I fail more
than any one of you anyone lost more
money made more stupid mistakes and
that's why but it doesn't just stop you
is learn from it and there's no failure
that's this only feedback no you know so
if you view it as feedback then you can
always get better you can improve from
that and that's what's gonna lead you to
having that success yeah and it's about
failing fast marketing's are more
failing fast
that's right knowing what doesn't work
and then you move on so those are some
of the top reasons click here watch the
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