go ahead sell me this
pen today i'm gonna teach you how to
sell
anything to anyone any time now
when it comes to selling when it comes
to closing there's so many techniques
and so many ways today i'm going to
share with you
three powerful secrets that you can use
to sell anything to anyone
the very first secret is this how do you
turn something that's a commodity how do
you
sell a product how do you sell a service
in such a
noisy marketplace number one understand
this
people don't buy because of logic people
buy
because of emotion and they justify with
logic
people buy based on emotions and they
justify
with logic i want you to think of
something that you want to buy
in your life it could be a car it could
be a house
it could be anything just i want you to
picture that once you have that in your
mind i want you to ask yourself this
question
why do you want to buy it why do you
want to buy that particular item
why do you want to own that item why is
that maybe
it maybe it's a new suit it looks good
on you maybe it's a new dress
maybe it's a new car maybe it's a new
house maybe it's that vacation
but why do you buy it i want you to dig
a little bit deeper
if you peel through the layers i think
you realize
you are buying emotions maybe you buy
the item because
of greed you want to make money or you
want to save money
or maybe it's because of generosity that
by
buying this item is going to help other
people have you noticed sometimes
even the companies out there if you buy
this particular product they're going to
donate a certain amount
to charities maybe you buy because of
generosity
maybe because of shame that if i don't
buy this i'll look foolish
if i don't own this i'll look foolish or
maybe
it's fear that if i don't buy this i'm
going to be missing out
i don't want to miss out maybe it's an
escape
there you go on the vacation your 95 job
is driving you [ __ ] crazy
and you say oh man i need i need some
time off maybe doing it buying because
escape
whatever those reasons are those are
very often emotional reasons so you buy
because of emotion and you justify it
with
logic so think about when you're selling
something to somebody are you just
talking about features and benefits
what this thing would do for you or
are you pushing those emotional heart
buttons i remember one time i was
in harry rosen which is very well known
kind of men's
menswear store high-end in vancouver
i walked into the store and i was
walking by the tom ford
section and the salesman approached me
and said sir
what is there anything i can help you
with i said no i'm just browsing around
and he said do me a favor put this suit
on
now at the time i've never owned a tom
ford suit before
i have a lot of suits but i don't have a
tom ford suit
he said do me a favor put this on i said
all right
i put it on so how do you feel
well it feels pretty good okay also try
this on
put on this tuxedo i said okay that's
pretty good it's oh it looks great
he said he said sir are you are you a
fan of james bond
i was like who isn't a fan of james bond
like duh he said you see
this suit right here this tuxedo is
exact suit exact same design as he
james bond wears in casino royale
you know the scene when he was gambling
[ __ ]
it looks good right and before you know
it i bought the damn [ __ ]
[ __ ] tuxedo right and it's a lot of
money costs a lot of money
and if you think about that what am i
buying
i'm buying emotions what i'm buying is
this i'm buying when i wear
this tuxedo i mean i feel good
as a james bond fan i feel like james
bond
even logically i know this of course
it's not james bond i'm not james bond
but emotionally it takes me there
this is cool that i own you know i wear
the same tuxedo the same
fit right the same everything and then
he upsold me on the
damn like the shirt and the cufflink the
whole nine yard right
that's what i'm talking about people buy
because of emotions and they justify
with logic
you have to understand that don't push
your products don't just push
your services don't push the features
and benefits think about what are those
emotional hot buttons that you're
pushing
number two people don't buy their way
into something they buy their way out of
something
it means people very often they buying
something because they have a problem
they want soft they want to buy their
way out of that problem
people don't buy the drill they want to
hold on the wall
so what is it that you are you're
helping them solve
that what problem what is it what is
that thing
you have to understand so i always say
the amount of money that you make
is in direct proportion to how
how deep you understand your
marketplace's pain
the amount of money you make is in
direct proportion
of how well how deep you go how much you
understand your marketplace is paying
so you have to understand what it is
what what what are the pains that people
have
and how can you help them relieve some
of that pain so think about that
number three people don't buy products
and services
they buy stories
because when there are so many choices
out there in the marketplace on the
internet
any any any product that you want there
are hundreds and hundreds of choices
how do you stand out how do you add
emotions
to a commodity a pen what's the
difference between a two dollar pen like
this
or a an 800 mont blanc
john f kennedy limited edition exclusive
pen 800 pen it's the same pen
it's the same functions story
when you add story to it to an item
suddenly when you add the
the john f kennedy the president and
story
attached to a brand to a logo it is 10
times more valuable
it is a hundred times more valuable it
is 300 times more valuable
than a particular pen all because the
story
it writes the same a two dollar pen you
can write to
that's the difference so think about
what what's the story
how can you inject stories into
everything that you do
maybe it's your origin story how did you
get started
why do you do what you do what are also
stories of your customers
i'll just launch a new youtube channel
you can click on the link below i'll put
a link below in the description you can
check it out
it's the dan lok global community on
youtube
it has nothing to do with the program
that i teach it has everything to do
with stories with stories from my
students
what they have learned their background
their stories has nothing to do with me
has nothing to do with with the program
that i run has nothing to do with that
but stories it's other people's stories
other people's success stories
so where are you using stories in your
marketing in your business
how else can you use stories remember
facts
tell stories sell
facts tell stories sell
so comment below tell me based on these
three secrets
how will you sell me this pen
go ahead comment below sell me this pen