1 00:00:00,089 --> 00:00:02,960 is it possible to sell millions of 2 00:00:02,960 --> 00:00:02,970 is it possible to sell millions of 3 00:00:02,970 --> 00:00:05,960 is it possible to sell millions of dollars without opening your mouth well 4 00:00:05,960 --> 00:00:05,970 dollars without opening your mouth well 5 00:00:05,970 --> 00:00:09,379 dollars without opening your mouth well I see by the end of this video I'm gonna 6 00:00:09,379 --> 00:00:09,389 I see by the end of this video I'm gonna 7 00:00:09,389 --> 00:00:12,440 I see by the end of this video I'm gonna prove to you yes it's very possible 8 00:00:12,440 --> 00:00:12,450 prove to you yes it's very possible 9 00:00:12,450 --> 00:00:14,390 prove to you yes it's very possible today we are going to talk about 10 00:00:14,390 --> 00:00:14,400 today we are going to talk about 11 00:00:14,400 --> 00:00:17,540 today we are going to talk about copyrighting secrets I have Gabe joining 12 00:00:17,540 --> 00:00:17,550 copyrighting secrets I have Gabe joining 13 00:00:17,550 --> 00:00:21,230 copyrighting secrets I have Gabe joining me my co-director of social media and 14 00:00:21,230 --> 00:00:21,240 me my co-director of social media and 15 00:00:21,240 --> 00:00:24,769 me my co-director of social media and gave manages all my on my social media 16 00:00:24,769 --> 00:00:24,779 gave manages all my on my social media 17 00:00:24,779 --> 00:00:26,990 gave manages all my on my social media especially YouTube so if you see there 18 00:00:26,990 --> 00:00:27,000 especially YouTube so if you see there 19 00:00:27,000 --> 00:00:28,670 especially YouTube so if you see there how I'm blowing them on YouTube how he 20 00:00:28,670 --> 00:00:28,680 how I'm blowing them on YouTube how he 21 00:00:28,680 --> 00:00:31,070 how I'm blowing them on YouTube how he went from in the beginning of this year 22 00:00:31,070 --> 00:00:31,080 went from in the beginning of this year 23 00:00:31,080 --> 00:00:32,330 went from in the beginning of this year we're from a hundred thousand 24 00:00:32,330 --> 00:00:32,340 we're from a hundred thousand 25 00:00:32,340 --> 00:00:34,549 we're from a hundred thousand subscribers now almost the end of this 26 00:00:34,549 --> 00:00:34,559 subscribers now almost the end of this 27 00:00:34,559 --> 00:00:35,840 subscribers now almost the end of this year we're gonna hit a million 28 00:00:35,840 --> 00:00:35,850 year we're gonna hit a million 29 00:00:35,850 --> 00:00:38,990 year we're gonna hit a million subscribers ten times growth for sure is 30 00:00:38,990 --> 00:00:39,000 subscribers ten times growth for sure is 31 00:00:39,000 --> 00:00:42,830 subscribers ten times growth for sure is because of gays help okay so he is going 32 00:00:42,830 --> 00:00:42,840 because of gays help okay so he is going 33 00:00:42,840 --> 00:00:45,139 because of gays help okay so he is going to act as almost as an audience also 34 00:00:45,139 --> 00:00:45,149 to act as almost as an audience also 35 00:00:45,149 --> 00:00:46,760 to act as almost as an audience also interviewing me on some of these 36 00:00:46,760 --> 00:00:46,770 interviewing me on some of these 37 00:00:46,770 --> 00:00:48,709 interviewing me on some of these cooperating questions because I've been 38 00:00:48,709 --> 00:00:48,719 cooperating questions because I've been 39 00:00:48,719 --> 00:00:50,750 cooperating questions because I've been doing this for a long long time so 40 00:00:50,750 --> 00:00:50,760 doing this for a long long time so 41 00:00:50,760 --> 00:00:53,689 doing this for a long long time so sometimes the concepts the precepts 42 00:00:53,689 --> 00:00:53,699 sometimes the concepts the precepts 43 00:00:53,699 --> 00:00:57,619 sometimes the concepts the precepts I know that it's so so been with me for 44 00:00:57,619 --> 00:00:57,629 I know that it's so so been with me for 45 00:00:57,629 --> 00:00:59,180 I know that it's so so been with me for so long it's like unconscious competence 46 00:00:59,180 --> 00:00:59,190 so long it's like unconscious competence 47 00:00:59,190 --> 00:01:02,330 so long it's like unconscious competence but may be gay for him it's a cop 48 00:01:02,330 --> 00:01:02,340 but may be gay for him it's a cop 49 00:01:02,340 --> 00:01:04,250 but may be gay for him it's a cop reading is a new thing for you it's a 50 00:01:04,250 --> 00:01:04,260 reading is a new thing for you it's a 51 00:01:04,260 --> 00:01:06,380 reading is a new thing for you it's a new world so he will almost ask 52 00:01:06,380 --> 00:01:06,390 new world so he will almost ask 53 00:01:06,390 --> 00:01:09,830 new world so he will almost ask questions on your behalf now before we 54 00:01:09,830 --> 00:01:09,840 questions on your behalf now before we 55 00:01:09,840 --> 00:01:12,950 questions on your behalf now before we go into the 7 steps on how to create 56 00:01:12,950 --> 00:01:12,960 go into the 7 steps on how to create 57 00:01:12,960 --> 00:01:15,410 go into the 7 steps on how to create great copy let's just define what 58 00:01:15,410 --> 00:01:15,420 great copy let's just define what 59 00:01:15,420 --> 00:01:18,170 great copy let's just define what copywriting is because I believe most 60 00:01:18,170 --> 00:01:18,180 copywriting is because I believe most 61 00:01:18,180 --> 00:01:20,090 copywriting is because I believe most people they they get confused what 62 00:01:20,090 --> 00:01:20,100 people they they get confused what 63 00:01:20,100 --> 00:01:22,060 people they they get confused what copywriting is right they think copy 64 00:01:22,060 --> 00:01:22,070 copywriting is right they think copy 65 00:01:22,070 --> 00:01:26,030 copywriting is right they think copy writing is about writing right and we 66 00:01:26,030 --> 00:01:26,040 writing is about writing right and we 67 00:01:26,040 --> 00:01:28,100 writing is about writing right and we hear I hear this a lot all day now I'm 68 00:01:28,100 --> 00:01:28,110 hear I hear this a lot all day now I'm 69 00:01:28,110 --> 00:01:30,319 hear I hear this a lot all day now I'm not a writer right my English is not 70 00:01:30,319 --> 00:01:30,329 not a writer right my English is not 71 00:01:30,329 --> 00:01:34,340 not a writer right my English is not that good or I am not very creative well 72 00:01:34,340 --> 00:01:34,350 that good or I am not very creative well 73 00:01:34,350 --> 00:01:35,350 that good or I am not very creative well it's not about that 74 00:01:35,350 --> 00:01:35,360 it's not about that 75 00:01:35,360 --> 00:01:39,109 it's not about that copywriting it's about closing the way I 76 00:01:39,109 --> 00:01:39,119 copywriting it's about closing the way I 77 00:01:39,119 --> 00:01:42,819 copywriting it's about closing the way I define cooperating is closing in print 78 00:01:42,819 --> 00:01:42,829 define cooperating is closing in print 79 00:01:42,829 --> 00:01:46,219 define cooperating is closing in print okay closing in print or closing for 80 00:01:46,219 --> 00:01:46,229 okay closing in print or closing for 81 00:01:46,229 --> 00:01:49,340 okay closing in print or closing for introvert right you can closed using 82 00:01:49,340 --> 00:01:49,350 introvert right you can closed using 83 00:01:49,350 --> 00:01:51,649 introvert right you can closed using instead of using your spoken words 84 00:01:51,649 --> 00:01:51,659 instead of using your spoken words 85 00:01:51,659 --> 00:01:54,560 instead of using your spoken words you're using your written words in print 86 00:01:54,560 --> 00:01:54,570 you're using your written words in print 87 00:01:54,570 --> 00:01:56,780 you're using your written words in print to persuade convince and influence 88 00:01:56,780 --> 00:01:56,790 to persuade convince and influence 89 00:01:56,790 --> 00:01:59,149 to persuade convince and influence someone to to make a buying purchase to 90 00:01:59,149 --> 00:01:59,159 someone to to make a buying purchase to 91 00:01:59,159 --> 00:02:02,270 someone to to make a buying purchase to to do a to do a move to do a make a 92 00:02:02,270 --> 00:02:02,280 to do a to do a move to do a make a 93 00:02:02,280 --> 00:02:03,800 to do a to do a move to do a make a decision whatever it might be what a 94 00:02:03,800 --> 00:02:03,810 decision whatever it might be what a 95 00:02:03,810 --> 00:02:05,510 decision whatever it might be what a goal that you might have that's all that 96 00:02:05,510 --> 00:02:05,520 goal that you might have that's all that 97 00:02:05,520 --> 00:02:08,330 goal that you might have that's all that are cooperating is so if it's closing it 98 00:02:08,330 --> 00:02:08,340 are cooperating is so if it's closing it 99 00:02:08,340 --> 00:02:11,420 are cooperating is so if it's closing it means it is about communication it's not 100 00:02:11,420 --> 00:02:11,430 means it is about communication it's not 101 00:02:11,430 --> 00:02:12,530 means it is about communication it's not about writing 102 00:02:12,530 --> 00:02:12,540 about writing 103 00:02:12,540 --> 00:02:14,059 about writing it's not about that so don't be 104 00:02:14,059 --> 00:02:14,069 it's not about that so don't be 105 00:02:14,069 --> 00:02:16,280 it's not about that so don't be intimidated by the whole concept of 106 00:02:16,280 --> 00:02:16,290 intimidated by the whole concept of 107 00:02:16,290 --> 00:02:19,039 intimidated by the whole concept of writing cuz I flunk English twice when I 108 00:02:19,039 --> 00:02:19,049 writing cuz I flunk English twice when I 109 00:02:19,049 --> 00:02:21,289 writing cuz I flunk English twice when I was in high school but it doesn't stop 110 00:02:21,289 --> 00:02:21,299 was in high school but it doesn't stop 111 00:02:21,299 --> 00:02:23,470 was in high school but it doesn't stop me from creating copy that's made 112 00:02:23,470 --> 00:02:23,480 me from creating copy that's made 113 00:02:23,480 --> 00:02:25,940 me from creating copy that's made millions and millions of dollars for my 114 00:02:25,940 --> 00:02:25,950 millions and millions of dollars for my 115 00:02:25,950 --> 00:02:28,880 millions and millions of dollars for my company's right gave any questions so I 116 00:02:28,880 --> 00:02:28,890 company's right gave any questions so I 117 00:02:28,890 --> 00:02:30,710 company's right gave any questions so I would say I see a lot in the youtube 118 00:02:30,710 --> 00:02:30,720 would say I see a lot in the youtube 119 00:02:30,720 --> 00:02:33,349 would say I see a lot in the youtube comments where people they don't really 120 00:02:33,349 --> 00:02:33,359 comments where people they don't really 121 00:02:33,359 --> 00:02:35,869 comments where people they don't really know what copywriting is and does it 122 00:02:35,869 --> 00:02:35,879 know what copywriting is and does it 123 00:02:35,879 --> 00:02:39,319 know what copywriting is and does it apply and how actually the origins of 124 00:02:39,319 --> 00:02:39,329 apply and how actually the origins of 125 00:02:39,329 --> 00:02:42,020 apply and how actually the origins of copywriting how before any design or 126 00:02:42,020 --> 00:02:42,030 copywriting how before any design or 127 00:02:42,030 --> 00:02:43,580 copywriting how before any design or anything part of the business it all 128 00:02:43,580 --> 00:02:43,590 anything part of the business it all 129 00:02:43,590 --> 00:02:45,890 anything part of the business it all goes down to word-of-mouth and being 130 00:02:45,890 --> 00:02:45,900 goes down to word-of-mouth and being 131 00:02:45,900 --> 00:02:47,750 goes down to word-of-mouth and being spoken and being read correct 132 00:02:47,750 --> 00:02:47,760 spoken and being read correct 133 00:02:47,760 --> 00:02:50,179 spoken and being read correct so how would someone I would say how 134 00:02:50,179 --> 00:02:50,189 so how would someone I would say how 135 00:02:50,189 --> 00:02:53,539 so how would someone I would say how would they shift their thinking to start 136 00:02:53,539 --> 00:02:53,549 would they shift their thinking to start 137 00:02:53,549 --> 00:02:57,530 would they shift their thinking to start from a perspective of their user and the 138 00:02:57,530 --> 00:02:57,540 from a perspective of their user and the 139 00:02:57,540 --> 00:02:58,879 from a perspective of their user and the person they're trying to reach through 140 00:02:58,879 --> 00:02:58,889 person they're trying to reach through 141 00:02:58,889 --> 00:03:00,890 person they're trying to reach through print II I want you to think about 142 00:03:00,890 --> 00:03:00,900 print II I want you to think about 143 00:03:00,900 --> 00:03:02,449 print II I want you to think about cooperating because sometimes people 144 00:03:02,449 --> 00:03:02,459 cooperating because sometimes people 145 00:03:02,459 --> 00:03:04,759 cooperating because sometimes people might think oh it doesn't mean it is the 146 00:03:04,759 --> 00:03:04,769 might think oh it doesn't mean it is the 147 00:03:04,769 --> 00:03:08,750 might think oh it doesn't mean it is the words on the webpage it's not that every 148 00:03:08,750 --> 00:03:08,760 words on the webpage it's not that every 149 00:03:08,760 --> 00:03:10,789 words on the webpage it's not that every email that you send out it's copywriting 150 00:03:10,789 --> 00:03:10,799 email that you send out it's copywriting 151 00:03:10,799 --> 00:03:14,030 email that you send out it's copywriting every webpage that you create that's 152 00:03:14,030 --> 00:03:14,040 every webpage that you create that's 153 00:03:14,040 --> 00:03:16,250 every webpage that you create that's copywriting if your social media posts 154 00:03:16,250 --> 00:03:16,260 copywriting if your social media posts 155 00:03:16,260 --> 00:03:19,430 copywriting if your social media posts that you do it's cooperating every even 156 00:03:19,430 --> 00:03:19,440 that you do it's cooperating every even 157 00:03:19,440 --> 00:03:22,729 that you do it's cooperating every even a video right a video script a video 158 00:03:22,729 --> 00:03:22,739 a video right a video script a video 159 00:03:22,739 --> 00:03:25,129 a video right a video script a video like BSL like a video sales letter 160 00:03:25,129 --> 00:03:25,139 like BSL like a video sales letter 161 00:03:25,139 --> 00:03:28,009 like BSL like a video sales letter that's copywriting infomercial that you 162 00:03:28,009 --> 00:03:28,019 that's copywriting infomercial that you 163 00:03:28,019 --> 00:03:30,680 that's copywriting infomercial that you see it's copywriting so it's anything 164 00:03:30,680 --> 00:03:30,690 see it's copywriting so it's anything 165 00:03:30,690 --> 00:03:34,309 see it's copywriting so it's anything that's involved with closing on a very 166 00:03:34,309 --> 00:03:34,319 that's involved with closing on a very 167 00:03:34,319 --> 00:03:37,280 that's involved with closing on a very massive scale on a mass scale 168 00:03:37,280 --> 00:03:37,290 massive scale on a mass scale 169 00:03:37,290 --> 00:03:39,649 massive scale on a mass scale to me that's cooperating so you think 170 00:03:39,649 --> 00:03:39,659 to me that's cooperating so you think 171 00:03:39,659 --> 00:03:41,689 to me that's cooperating so you think about a lot of entrepreneurs and 172 00:03:41,689 --> 00:03:41,699 about a lot of entrepreneurs and 173 00:03:41,699 --> 00:03:43,309 about a lot of entrepreneurs and business owners oh I'm not a copywriter 174 00:03:43,309 --> 00:03:43,319 business owners oh I'm not a copywriter 175 00:03:43,319 --> 00:03:45,770 business owners oh I'm not a copywriter it's not about that but you can hire a 176 00:03:45,770 --> 00:03:45,780 it's not about that but you can hire a 177 00:03:45,780 --> 00:03:47,599 it's not about that but you can hire a copywriter you can also as copywriter 178 00:03:47,599 --> 00:03:47,609 copywriter you can also as copywriter 179 00:03:47,609 --> 00:03:49,969 copywriter you can also as copywriter but the biggest sin when it comes to 180 00:03:49,969 --> 00:03:49,979 but the biggest sin when it comes to 181 00:03:49,979 --> 00:03:51,649 but the biggest sin when it comes to businesses you don't have any 182 00:03:51,649 --> 00:03:51,659 businesses you don't have any 183 00:03:51,659 --> 00:03:53,750 businesses you don't have any understanding of what cooperating is 184 00:03:53,750 --> 00:03:53,760 understanding of what cooperating is 185 00:03:53,760 --> 00:03:56,059 understanding of what cooperating is because that's what moves product that's 186 00:03:56,059 --> 00:03:56,069 because that's what moves product that's 187 00:03:56,069 --> 00:03:57,949 because that's what moves product that's what sells a product or service you can 188 00:03:57,949 --> 00:03:57,959 what sells a product or service you can 189 00:03:57,959 --> 00:04:00,409 what sells a product or service you can have exactly the same product but the 190 00:04:00,409 --> 00:04:00,419 have exactly the same product but the 191 00:04:00,419 --> 00:04:02,270 have exactly the same product but the way that you write you communicate your 192 00:04:02,270 --> 00:04:02,280 way that you write you communicate your 193 00:04:02,280 --> 00:04:05,030 way that you write you communicate your ticularly your marketing message one one 194 00:04:05,030 --> 00:04:05,040 ticularly your marketing message one one 195 00:04:05,040 --> 00:04:08,449 ticularly your marketing message one one message could produce $10,000 the exact 196 00:04:08,449 --> 00:04:08,459 message could produce $10,000 the exact 197 00:04:08,459 --> 00:04:10,520 message could produce $10,000 the exact same product with a different message 198 00:04:10,520 --> 00:04:10,530 same product with a different message 199 00:04:10,530 --> 00:04:12,740 same product with a different message you could create a million dollars I 200 00:04:12,740 --> 00:04:12,750 you could create a million dollars I 201 00:04:12,750 --> 00:04:14,599 you could create a million dollars I always think of this let me give you a 202 00:04:14,599 --> 00:04:14,609 always think of this let me give you a 203 00:04:14,609 --> 00:04:20,390 always think of this let me give you a metaphor think of it a US dollar bill 204 00:04:20,390 --> 00:04:20,400 metaphor think of it a US dollar bill 205 00:04:20,400 --> 00:04:23,209 metaphor think of it a US dollar bill okay a dollar bill the difference 206 00:04:23,209 --> 00:04:23,219 okay a dollar bill the difference 207 00:04:23,219 --> 00:04:25,850 okay a dollar bill the difference between a one dollar bill 208 00:04:25,850 --> 00:04:25,860 between a one dollar bill 209 00:04:25,860 --> 00:04:27,409 between a one dollar bill and a hundred dollar bill the value a 210 00:04:27,409 --> 00:04:27,419 and a hundred dollar bill the value a 211 00:04:27,419 --> 00:04:29,689 and a hundred dollar bill the value a hundred times difference is the message 212 00:04:29,689 --> 00:04:29,699 hundred times difference is the message 213 00:04:29,699 --> 00:04:32,719 hundred times difference is the message that's on that piece of paper so I want 214 00:04:32,719 --> 00:04:32,729 that's on that piece of paper so I want 215 00:04:32,729 --> 00:04:34,429 that's on that piece of paper so I want you to view it like that just by 216 00:04:34,429 --> 00:04:34,439 you to view it like that just by 217 00:04:34,439 --> 00:04:35,749 you to view it like that just by sometimes when you understand 218 00:04:35,749 --> 00:04:35,759 sometimes when you understand 219 00:04:35,759 --> 00:04:36,980 sometimes when you understand cooperating I'm not saying you have to 220 00:04:36,980 --> 00:04:36,990 cooperating I'm not saying you have to 221 00:04:36,990 --> 00:04:38,959 cooperating I'm not saying you have to be a master copywriter but by having 222 00:04:38,959 --> 00:04:38,969 be a master copywriter but by having 223 00:04:38,969 --> 00:04:40,969 be a master copywriter but by having some basic understanding you can make 224 00:04:40,969 --> 00:04:40,979 some basic understanding you can make 225 00:04:40,979 --> 00:04:43,369 some basic understanding you can make some small changes maybe the subject 226 00:04:43,369 --> 00:04:43,379 some small changes maybe the subject 227 00:04:43,379 --> 00:04:45,350 some small changes maybe the subject line maybe the headline maybe the call 228 00:04:45,350 --> 00:04:45,360 line maybe the headline maybe the call 229 00:04:45,360 --> 00:04:47,450 line maybe the headline maybe the call to action with the same amount of effort 230 00:04:47,450 --> 00:04:47,460 to action with the same amount of effort 231 00:04:47,460 --> 00:04:48,409 to action with the same amount of effort the same our money 232 00:04:48,409 --> 00:04:48,419 the same our money 233 00:04:48,419 --> 00:04:50,330 the same our money the same our traffic suddenly now you're 234 00:04:50,330 --> 00:04:50,340 the same our traffic suddenly now you're 235 00:04:50,340 --> 00:04:52,249 the same our traffic suddenly now you're getting two three times more results we 236 00:04:52,249 --> 00:04:52,259 getting two three times more results we 237 00:04:52,259 --> 00:04:53,600 getting two three times more results we see this a lot in social media with 238 00:04:53,600 --> 00:04:53,610 see this a lot in social media with 239 00:04:53,610 --> 00:04:55,399 see this a lot in social media with because we're doing massive testing 240 00:04:55,399 --> 00:04:55,409 because we're doing massive testing 241 00:04:55,409 --> 00:04:56,659 because we're doing massive testing right and Gabe helps me to track 242 00:04:56,659 --> 00:04:56,669 right and Gabe helps me to track 243 00:04:56,669 --> 00:04:59,089 right and Gabe helps me to track everything that we were the same thing 244 00:04:59,089 --> 00:04:59,099 everything that we were the same thing 245 00:04:59,099 --> 00:05:01,100 everything that we were the same thing but we changed the message we change the 246 00:05:01,100 --> 00:05:01,110 but we changed the message we change the 247 00:05:01,110 --> 00:05:03,740 but we changed the message we change the subject line some minded tweets telling 248 00:05:03,740 --> 00:05:03,750 subject line some minded tweets telling 249 00:05:03,750 --> 00:05:05,390 subject line some minded tweets telling me we're getting way more results right 250 00:05:05,390 --> 00:05:05,400 me we're getting way more results right 251 00:05:05,400 --> 00:05:08,179 me we're getting way more results right and I wouldn't be scared to test things 252 00:05:08,179 --> 00:05:08,189 and I wouldn't be scared to test things 253 00:05:08,189 --> 00:05:10,010 and I wouldn't be scared to test things because we do that a lot along food 254 00:05:10,010 --> 00:05:10,020 because we do that a lot along food 255 00:05:10,020 --> 00:05:12,860 because we do that a lot along food encourages 100% and don't be afraid to 256 00:05:12,860 --> 00:05:12,870 encourages 100% and don't be afraid to 257 00:05:12,870 --> 00:05:15,589 encourages 100% and don't be afraid to test so 100% guys test test your 258 00:05:15,589 --> 00:05:15,599 test so 100% guys test test your 259 00:05:15,599 --> 00:05:18,920 test so 100% guys test test your material and it's not about ego where oh 260 00:05:18,920 --> 00:05:18,930 material and it's not about ego where oh 261 00:05:18,930 --> 00:05:20,959 material and it's not about ego where oh I know what works best you don't know 262 00:05:20,959 --> 00:05:20,969 I know what works best you don't know 263 00:05:20,969 --> 00:05:23,450 I know what works best you don't know eyes do don't know right just because 264 00:05:23,450 --> 00:05:23,460 eyes do don't know right just because 265 00:05:23,460 --> 00:05:25,519 eyes do don't know right just because I've experienced but sometimes you also 266 00:05:25,519 --> 00:05:25,529 I've experienced but sometimes you also 267 00:05:25,529 --> 00:05:27,200 I've experienced but sometimes you also make certain assumptions about certain 268 00:05:27,200 --> 00:05:27,210 make certain assumptions about certain 269 00:05:27,210 --> 00:05:28,850 make certain assumptions about certain things and that's a great thing now 270 00:05:28,850 --> 00:05:28,860 things and that's a great thing now 271 00:05:28,860 --> 00:05:30,709 things and that's a great thing now about the internet back then when I was 272 00:05:30,709 --> 00:05:30,719 about the internet back then when I was 273 00:05:30,719 --> 00:05:32,480 about the internet back then when I was doing cooperating we're doing like 274 00:05:32,480 --> 00:05:32,490 doing cooperating we're doing like 275 00:05:32,490 --> 00:05:34,670 doing cooperating we're doing like direct mail right licking the envelope 276 00:05:34,670 --> 00:05:34,680 direct mail right licking the envelope 277 00:05:34,680 --> 00:05:37,279 direct mail right licking the envelope putting the stems so we would stand out 278 00:05:37,279 --> 00:05:37,289 putting the stems so we would stand out 279 00:05:37,289 --> 00:05:41,329 putting the stems so we would stand out let's say to a list a 5,000 direct mail 280 00:05:41,329 --> 00:05:41,339 let's say to a list a 5,000 direct mail 281 00:05:41,339 --> 00:05:44,269 let's say to a list a 5,000 direct mail letters good old like paper and print 282 00:05:44,269 --> 00:05:44,279 letters good old like paper and print 283 00:05:44,279 --> 00:05:46,550 letters good old like paper and print and then five thousand to this list five 284 00:05:46,550 --> 00:05:46,560 and then five thousand to this list five 285 00:05:46,560 --> 00:05:48,619 and then five thousand to this list five thousand to that list and we'll see what 286 00:05:48,619 --> 00:05:48,629 thousand to that list and we'll see what 287 00:05:48,629 --> 00:05:50,329 thousand to that list and we'll see what kind of response we get it would take 288 00:05:50,329 --> 00:05:50,339 kind of response we get it would take 289 00:05:50,339 --> 00:05:52,309 kind of response we get it would take like weeks and months before we know the 290 00:05:52,309 --> 00:05:52,319 like weeks and months before we know the 291 00:05:52,319 --> 00:05:54,679 like weeks and months before we know the results but now with internet with 292 00:05:54,679 --> 00:05:54,689 results but now with internet with 293 00:05:54,689 --> 00:05:56,659 results but now with internet with tracking with software you know exactly 294 00:05:56,659 --> 00:05:56,669 tracking with software you know exactly 295 00:05:56,669 --> 00:05:59,179 tracking with software you know exactly what's happening is so much easier so 296 00:05:59,179 --> 00:05:59,189 what's happening is so much easier so 297 00:05:59,189 --> 00:06:02,890 what's happening is so much easier so part of being a good copywriter is 298 00:06:02,890 --> 00:06:02,900 part of being a good copywriter is 299 00:06:02,900 --> 00:06:05,570 part of being a good copywriter is knowing that you and I we are not the 300 00:06:05,570 --> 00:06:05,580 knowing that you and I we are not the 301 00:06:05,580 --> 00:06:07,610 knowing that you and I we are not the marketing genius your customers the 302 00:06:07,610 --> 00:06:07,620 marketing genius your customers the 303 00:06:07,620 --> 00:06:11,209 marketing genius your customers the marketing genius let them tell you if 304 00:06:11,209 --> 00:06:11,219 marketing genius let them tell you if 305 00:06:11,219 --> 00:06:13,670 marketing genius let them tell you if your offer works well I'm a good thing 306 00:06:13,670 --> 00:06:13,680 your offer works well I'm a good thing 307 00:06:13,680 --> 00:06:15,079 your offer works well I'm a good thing that I've learned from you Sifu is 308 00:06:15,079 --> 00:06:15,089 that I've learned from you Sifu is 309 00:06:15,089 --> 00:06:17,149 that I've learned from you Sifu is sometimes we look at what even you guys 310 00:06:17,149 --> 00:06:17,159 sometimes we look at what even you guys 311 00:06:17,159 --> 00:06:19,010 sometimes we look at what even you guys post in the comments and we'll reverse 312 00:06:19,010 --> 00:06:19,020 post in the comments and we'll reverse 313 00:06:19,020 --> 00:06:22,010 post in the comments and we'll reverse engineer that into our sales page into 314 00:06:22,010 --> 00:06:22,020 engineer that into our sales page into 315 00:06:22,020 --> 00:06:23,869 engineer that into our sales page into what before then going to the step 316 00:06:23,869 --> 00:06:23,879 what before then going to the step 317 00:06:23,879 --> 00:06:26,510 what before then going to the step that's a very good point if you are not 318 00:06:26,510 --> 00:06:26,520 that's a very good point if you are not 319 00:06:26,520 --> 00:06:29,329 that's a very good point if you are not so sure about how do I get started with 320 00:06:29,329 --> 00:06:29,339 so sure about how do I get started with 321 00:06:29,339 --> 00:06:31,100 so sure about how do I get started with this how can they implement cooperating 322 00:06:31,100 --> 00:06:31,110 this how can they implement cooperating 323 00:06:31,110 --> 00:06:33,290 this how can they implement cooperating into my business I'll give you a very 324 00:06:33,290 --> 00:06:33,300 into my business I'll give you a very 325 00:06:33,300 --> 00:06:36,260 into my business I'll give you a very powerful but simple strategy set up a 326 00:06:36,260 --> 00:06:36,270 powerful but simple strategy set up a 327 00:06:36,270 --> 00:06:37,989 powerful but simple strategy set up a time to talk to some off 328 00:06:37,989 --> 00:06:37,999 time to talk to some off 329 00:06:37,999 --> 00:06:41,350 time to talk to some off best customers okay and you actually 330 00:06:41,350 --> 00:06:41,360 best customers okay and you actually 331 00:06:41,360 --> 00:06:42,939 best customers okay and you actually talk to them and you can give them a 332 00:06:42,939 --> 00:06:42,949 talk to them and you can give them a 333 00:06:42,949 --> 00:06:44,859 talk to them and you can give them a little small gift and say hey I'm just 334 00:06:44,859 --> 00:06:44,869 little small gift and say hey I'm just 335 00:06:44,869 --> 00:06:46,899 little small gift and say hey I'm just doing some research about my company I 336 00:06:46,899 --> 00:06:46,909 doing some research about my company I 337 00:06:46,909 --> 00:06:48,519 doing some research about my company I want to do some marketing campaign you 338 00:06:48,519 --> 00:06:48,529 want to do some marketing campaign you 339 00:06:48,529 --> 00:06:50,799 want to do some marketing campaign you you're my best and most loyal customers 340 00:06:50,799 --> 00:06:50,809 you're my best and most loyal customers 341 00:06:50,809 --> 00:06:52,959 you're my best and most loyal customers can I have 30 minutes of your time 342 00:06:52,959 --> 00:06:52,969 can I have 30 minutes of your time 343 00:06:52,969 --> 00:06:54,399 can I have 30 minutes of your time and if they do you can give them some 344 00:06:54,399 --> 00:06:54,409 and if they do you can give them some 345 00:06:54,409 --> 00:06:56,949 and if they do you can give them some movie-like certificate or Starbucks or 346 00:06:56,949 --> 00:06:56,959 movie-like certificate or Starbucks or 347 00:06:56,959 --> 00:06:58,089 movie-like certificate or Starbucks or whatever it is doesn't really matter 348 00:06:58,089 --> 00:06:58,099 whatever it is doesn't really matter 349 00:06:58,099 --> 00:07:00,309 whatever it is doesn't really matter what it is and you talk with them and 350 00:07:00,309 --> 00:07:00,319 what it is and you talk with them and 351 00:07:00,319 --> 00:07:02,319 what it is and you talk with them and you ask them questions like hey you know 352 00:07:02,319 --> 00:07:02,329 you ask them questions like hey you know 353 00:07:02,329 --> 00:07:04,600 you ask them questions like hey you know before you you do business with our 354 00:07:04,600 --> 00:07:04,610 before you you do business with our 355 00:07:04,610 --> 00:07:08,079 before you you do business with our company what was your problem right why 356 00:07:08,079 --> 00:07:08,089 company what was your problem right why 357 00:07:08,089 --> 00:07:10,389 company what was your problem right why did you choose us and why do you stay 358 00:07:10,389 --> 00:07:10,399 did you choose us and why do you stay 359 00:07:10,399 --> 00:07:11,589 did you choose us and why do you stay with us and they would tell you all 360 00:07:11,589 --> 00:07:11,599 with us and they would tell you all 361 00:07:11,599 --> 00:07:13,389 with us and they would tell you all these things and why wonder do you want 362 00:07:13,389 --> 00:07:13,399 these things and why wonder do you want 363 00:07:13,399 --> 00:07:14,979 these things and why wonder do you want to record it ask for the permission you 364 00:07:14,979 --> 00:07:14,989 to record it ask for the permission you 365 00:07:14,989 --> 00:07:17,799 to record it ask for the permission you record it and this is this so easy you 366 00:07:17,799 --> 00:07:17,809 record it and this is this so easy you 367 00:07:17,809 --> 00:07:20,469 record it and this is this so easy you take what they say and you turn it into 368 00:07:20,469 --> 00:07:20,479 take what they say and you turn it into 369 00:07:20,479 --> 00:07:23,859 take what they say and you turn it into copy so let's say give me an example 370 00:07:23,859 --> 00:07:23,869 copy so let's say give me an example 371 00:07:23,869 --> 00:07:25,149 copy so let's say give me an example give me an example something that people 372 00:07:25,149 --> 00:07:25,159 give me an example something that people 373 00:07:25,159 --> 00:07:26,919 give me an example something that people come playing about alternate so let's 374 00:07:26,919 --> 00:07:26,929 come playing about alternate so let's 375 00:07:26,929 --> 00:07:28,509 come playing about alternate so let's say just say you're talking to a 376 00:07:28,509 --> 00:07:28,519 say just say you're talking to a 377 00:07:28,519 --> 00:07:30,819 say just say you're talking to a customer yeah like I can't find any 378 00:07:30,819 --> 00:07:30,829 customer yeah like I can't find any 379 00:07:30,829 --> 00:07:33,909 customer yeah like I can't find any leads to my clients and I'm really 380 00:07:33,909 --> 00:07:33,919 leads to my clients and I'm really 381 00:07:33,919 --> 00:07:36,459 leads to my clients and I'm really struggling finding leads and customers I 382 00:07:36,459 --> 00:07:36,469 struggling finding leads and customers I 383 00:07:36,469 --> 00:07:38,559 struggling finding leads and customers I go to these conferences and I talked to 384 00:07:38,559 --> 00:07:38,569 go to these conferences and I talked to 385 00:07:38,569 --> 00:07:39,850 go to these conferences and I talked to a bunch of people but none of them 386 00:07:39,850 --> 00:07:39,860 a bunch of people but none of them 387 00:07:39,860 --> 00:07:42,909 a bunch of people but none of them really follow through okay so leads all 388 00:07:42,909 --> 00:07:42,919 really follow through okay so leads all 389 00:07:42,919 --> 00:07:44,979 really follow through okay so leads all that so exactly that's a pain that they 390 00:07:44,979 --> 00:07:44,989 that so exactly that's a pain that they 391 00:07:44,989 --> 00:07:46,629 that so exactly that's a pain that they have let's say you have a product that 392 00:07:46,629 --> 00:07:46,639 have let's say you have a product that 393 00:07:46,639 --> 00:07:49,779 have let's say you have a product that solves their problem easily he's the guy 394 00:07:49,779 --> 00:07:49,789 solves their problem easily he's the guy 395 00:07:49,789 --> 00:07:51,579 solves their problem easily he's the guy could be a potential headline it could 396 00:07:51,579 --> 00:07:51,589 could be a potential headline it could 397 00:07:51,589 --> 00:07:52,629 could be a potential headline it could be what I call like a one of those 398 00:07:52,629 --> 00:07:52,639 be what I call like a one of those 399 00:07:52,639 --> 00:07:54,489 be what I call like a one of those manifest statement a bullet point how to 400 00:07:54,489 --> 00:07:54,499 manifest statement a bullet point how to 401 00:07:54,499 --> 00:07:56,229 manifest statement a bullet point how to quickly and easily generate more leads 402 00:07:56,229 --> 00:07:56,239 quickly and easily generate more leads 403 00:07:56,239 --> 00:07:58,149 quickly and easily generate more leads for your business without going to these 404 00:07:58,149 --> 00:07:58,159 for your business without going to these 405 00:07:58,159 --> 00:08:00,939 for your business without going to these networking functions boom right there 406 00:08:00,939 --> 00:08:00,949 networking functions boom right there 407 00:08:00,949 --> 00:08:03,069 networking functions boom right there you have I would click it you see I'm 408 00:08:03,069 --> 00:08:03,079 you have I would click it you see I'm 409 00:08:03,079 --> 00:08:05,799 you have I would click it you see I'm talking about so you take exactly what 410 00:08:05,799 --> 00:08:05,809 talking about so you take exactly what 411 00:08:05,809 --> 00:08:07,899 talking about so you take exactly what they say and you turn it into your copy 412 00:08:07,899 --> 00:08:07,909 they say and you turn it into your copy 413 00:08:07,909 --> 00:08:10,089 they say and you turn it into your copy you do that for a number of customers 414 00:08:10,089 --> 00:08:10,099 you do that for a number of customers 415 00:08:10,099 --> 00:08:13,569 you do that for a number of customers Tom you are good to go see how easy it 416 00:08:13,569 --> 00:08:13,579 Tom you are good to go see how easy it 417 00:08:13,579 --> 00:08:15,249 Tom you are good to go see how easy it is it's not as complex as you think 418 00:08:15,249 --> 00:08:15,259 is it's not as complex as you think 419 00:08:15,259 --> 00:08:17,559 is it's not as complex as you think right they would tell you your your 420 00:08:17,559 --> 00:08:17,569 right they would tell you your your 421 00:08:17,569 --> 00:08:20,049 right they would tell you your your customers they want to buy from you but 422 00:08:20,049 --> 00:08:20,059 customers they want to buy from you but 423 00:08:20,059 --> 00:08:21,819 customers they want to buy from you but what they want to know is the assurance 424 00:08:21,819 --> 00:08:21,829 what they want to know is the assurance 425 00:08:21,829 --> 00:08:24,129 what they want to know is the assurance that you know what they're going through 426 00:08:24,129 --> 00:08:24,139 that you know what they're going through 427 00:08:24,139 --> 00:08:26,949 that you know what they're going through they want assurance that your product 428 00:08:26,949 --> 00:08:26,959 they want assurance that your product 429 00:08:26,959 --> 00:08:28,689 they want assurance that your product service can help them solve the problem 430 00:08:28,689 --> 00:08:28,699 service can help them solve the problem 431 00:08:28,699 --> 00:08:30,759 service can help them solve the problem so let's transition that to step number 432 00:08:30,759 --> 00:08:30,769 so let's transition that to step number 433 00:08:30,769 --> 00:08:32,409 so let's transition that to step number one soak us today I want to teach you 434 00:08:32,409 --> 00:08:32,419 one soak us today I want to teach you 435 00:08:32,419 --> 00:08:35,409 one soak us today I want to teach you seven steps that you can take every 436 00:08:35,409 --> 00:08:35,419 seven steps that you can take every 437 00:08:35,419 --> 00:08:37,569 seven steps that you can take every single time you write coffee you go 438 00:08:37,569 --> 00:08:37,579 single time you write coffee you go 439 00:08:37,579 --> 00:08:39,969 single time you write coffee you go through these steps I promise you by the 440 00:08:39,969 --> 00:08:39,979 through these steps I promise you by the 441 00:08:39,979 --> 00:08:42,009 through these steps I promise you by the end of these seven steps your coffee 442 00:08:42,009 --> 00:08:42,019 end of these seven steps your coffee 443 00:08:42,019 --> 00:08:43,929 end of these seven steps your coffee would be so much more powerful is so 444 00:08:43,929 --> 00:08:43,939 would be so much more powerful is so 445 00:08:43,939 --> 00:08:45,819 would be so much more powerful is so much more compelling so step one and 446 00:08:45,819 --> 00:08:45,829 much more compelling so step one and 447 00:08:45,829 --> 00:08:50,350 much more compelling so step one and that it's identified your ideal customer 448 00:08:50,350 --> 00:08:50,360 that it's identified your ideal customer 449 00:08:50,360 --> 00:08:53,150 that it's identified your ideal customer this is the most important part gets 450 00:08:53,150 --> 00:08:53,160 this is the most important part gets 451 00:08:53,160 --> 00:08:54,949 this is the most important part gets most people when they do cooperating I 452 00:08:54,949 --> 00:08:54,959 most people when they do cooperating I 453 00:08:54,959 --> 00:08:56,660 most people when they do cooperating I used to make this mistake you're so 454 00:08:56,660 --> 00:08:56,670 used to make this mistake you're so 455 00:08:56,670 --> 00:08:58,699 used to make this mistake you're so excited you get you can tell it all in 456 00:08:58,699 --> 00:08:58,709 excited you get you can tell it all in 457 00:08:58,709 --> 00:09:01,369 excited you get you can tell it all in the computer and you start typing no you 458 00:09:01,369 --> 00:09:01,379 the computer and you start typing no you 459 00:09:01,379 --> 00:09:03,139 the computer and you start typing no you do not do that you need to first 460 00:09:03,139 --> 00:09:03,149 do not do that you need to first 461 00:09:03,149 --> 00:09:06,170 do not do that you need to first understand truly understand who your 462 00:09:06,170 --> 00:09:06,180 understand truly understand who your 463 00:09:06,180 --> 00:09:07,999 understand truly understand who your ideal customer is now the way that 464 00:09:07,999 --> 00:09:08,009 ideal customer is now the way that 465 00:09:08,009 --> 00:09:10,009 ideal customer is now the way that define ideal customers is three things 466 00:09:10,009 --> 00:09:10,019 define ideal customers is three things 467 00:09:10,019 --> 00:09:13,280 define ideal customers is three things number one your ideal customer they have 468 00:09:13,280 --> 00:09:13,290 number one your ideal customer they have 469 00:09:13,290 --> 00:09:16,460 number one your ideal customer they have a need for your product okay they 470 00:09:16,460 --> 00:09:16,470 a need for your product okay they 471 00:09:16,470 --> 00:09:20,780 a need for your product okay they actually need it so if I am a vegan if 472 00:09:20,780 --> 00:09:20,790 actually need it so if I am a vegan if 473 00:09:20,790 --> 00:09:23,240 actually need it so if I am a vegan if you try to send me steaks we got a 474 00:09:23,240 --> 00:09:23,250 you try to send me steaks we got a 475 00:09:23,250 --> 00:09:25,400 you try to send me steaks we got a problem here right you gotta sell steak 476 00:09:25,400 --> 00:09:25,410 problem here right you gotta sell steak 477 00:09:25,410 --> 00:09:26,960 problem here right you gotta sell steak to a stick lover so I actually have a 478 00:09:26,960 --> 00:09:26,970 to a stick lover so I actually have a 479 00:09:26,970 --> 00:09:28,340 to a stick lover so I actually have a need of one for your product that's 480 00:09:28,340 --> 00:09:28,350 need of one for your product that's 481 00:09:28,350 --> 00:09:30,619 need of one for your product that's number one number two its I have the 482 00:09:30,619 --> 00:09:30,629 number one number two its I have the 483 00:09:30,629 --> 00:09:34,490 number one number two its I have the ability to buy your product so I want it 484 00:09:34,490 --> 00:09:34,500 ability to buy your product so I want it 485 00:09:34,500 --> 00:09:37,009 ability to buy your product so I want it but also I could pay for it and number 486 00:09:37,009 --> 00:09:37,019 but also I could pay for it and number 487 00:09:37,019 --> 00:09:40,040 but also I could pay for it and number three is I have the authority to buy 488 00:09:40,040 --> 00:09:40,050 three is I have the authority to buy 489 00:09:40,050 --> 00:09:41,059 three is I have the authority to buy your product or service 490 00:09:41,059 --> 00:09:41,069 your product or service 491 00:09:41,069 --> 00:09:44,030 your product or service so if I am selling something to let's 492 00:09:44,030 --> 00:09:44,040 so if I am selling something to let's 493 00:09:44,040 --> 00:09:45,889 so if I am selling something to let's say husband and wife and I'm only 494 00:09:45,889 --> 00:09:45,899 say husband and wife and I'm only 495 00:09:45,899 --> 00:09:47,509 say husband and wife and I'm only talking at husband but really it's the 496 00:09:47,509 --> 00:09:47,519 talking at husband but really it's the 497 00:09:47,519 --> 00:09:49,790 talking at husband but really it's the wife that makes the decision that is not 498 00:09:49,790 --> 00:09:49,800 wife that makes the decision that is not 499 00:09:49,800 --> 00:09:52,699 wife that makes the decision that is not good so it's they have their neaten once 500 00:09:52,699 --> 00:09:52,709 good so it's they have their neaten once 501 00:09:52,709 --> 00:09:53,689 good so it's they have their neaten once they have the ability and the authority 502 00:09:53,689 --> 00:09:53,699 they have the ability and the authority 503 00:09:53,699 --> 00:09:56,509 they have the ability and the authority that's the ideal customer now once you 504 00:09:56,509 --> 00:09:56,519 that's the ideal customer now once you 505 00:09:56,519 --> 00:09:59,449 that's the ideal customer now once you know this who your customer is let's say 506 00:09:59,449 --> 00:09:59,459 know this who your customer is let's say 507 00:09:59,459 --> 00:10:01,490 know this who your customer is let's say we've even facebook there's so much 508 00:10:01,490 --> 00:10:01,500 we've even facebook there's so much 509 00:10:01,500 --> 00:10:04,160 we've even facebook there's so much targeting that we can do nowadays with 510 00:10:04,160 --> 00:10:04,170 targeting that we can do nowadays with 511 00:10:04,170 --> 00:10:06,139 targeting that we can do nowadays with it could be your interest it could be 512 00:10:06,139 --> 00:10:06,149 it could be your interest it could be 513 00:10:06,149 --> 00:10:08,629 it could be your interest it could be groups it belong to it could be your age 514 00:10:08,629 --> 00:10:08,639 groups it belong to it could be your age 515 00:10:08,639 --> 00:10:11,660 groups it belong to it could be your age there are hundreds of variations 516 00:10:11,660 --> 00:10:11,670 there are hundreds of variations 517 00:10:11,670 --> 00:10:13,549 there are hundreds of variations hundreds of reference points hundred of 518 00:10:13,549 --> 00:10:13,559 hundreds of reference points hundred of 519 00:10:13,559 --> 00:10:15,110 hundreds of reference points hundred of things that you can do to target once 520 00:10:15,110 --> 00:10:15,120 things that you can do to target once 521 00:10:15,120 --> 00:10:16,249 things that you can do to target once you know exactly who your target market 522 00:10:16,249 --> 00:10:16,259 you know exactly who your target market 523 00:10:16,259 --> 00:10:19,579 you know exactly who your target market is now you go talk to them in your copy 524 00:10:19,579 --> 00:10:19,589 is now you go talk to them in your copy 525 00:10:19,589 --> 00:10:22,549 is now you go talk to them in your copy one on one like this and that's what you 526 00:10:22,549 --> 00:10:22,559 one on one like this and that's what you 527 00:10:22,559 --> 00:10:26,360 one on one like this and that's what you do I believe good copy is 80% research 528 00:10:26,360 --> 00:10:26,370 do I believe good copy is 80% research 529 00:10:26,370 --> 00:10:30,230 do I believe good copy is 80% research and 20% writing so if I'm gonna spend a 530 00:10:30,230 --> 00:10:30,240 and 20% writing so if I'm gonna spend a 531 00:10:30,240 --> 00:10:33,499 and 20% writing so if I'm gonna spend a month sometimes sometimes three weeks a 532 00:10:33,499 --> 00:10:33,509 month sometimes sometimes three weeks a 533 00:10:33,509 --> 00:10:36,079 month sometimes sometimes three weeks a month working on copy working on 534 00:10:36,079 --> 00:10:36,089 month working on copy working on 535 00:10:36,089 --> 00:10:37,819 month working on copy working on campaign you should spend like two three 536 00:10:37,819 --> 00:10:37,829 campaign you should spend like two three 537 00:10:37,829 --> 00:10:40,100 campaign you should spend like two three weeks just doing research before you 538 00:10:40,100 --> 00:10:40,110 weeks just doing research before you 539 00:10:40,110 --> 00:10:41,990 weeks just doing research before you write a single word you should have a 540 00:10:41,990 --> 00:10:42,000 write a single word you should have a 541 00:10:42,000 --> 00:10:44,329 write a single word you should have a very clear idea exactly what the offer 542 00:10:44,329 --> 00:10:44,339 very clear idea exactly what the offer 543 00:10:44,339 --> 00:10:47,210 very clear idea exactly what the offer is and all these things before you you 544 00:10:47,210 --> 00:10:47,220 is and all these things before you you 545 00:10:47,220 --> 00:10:48,980 is and all these things before you you write a single word I think another 546 00:10:48,980 --> 00:10:48,990 write a single word I think another 547 00:10:48,990 --> 00:10:50,569 write a single word I think another helpful tip seafood that you gave the 548 00:10:50,569 --> 00:10:50,579 helpful tip seafood that you gave the 549 00:10:50,579 --> 00:10:53,090 helpful tip seafood that you gave the other day was you really want to think 550 00:10:53,090 --> 00:10:53,100 other day was you really want to think 551 00:10:53,100 --> 00:10:56,210 other day was you really want to think about who that ideal customers in that 552 00:10:56,210 --> 00:10:56,220 about who that ideal customers in that 553 00:10:56,220 --> 00:10:58,730 about who that ideal customers in that customer profile yes and really envision 554 00:10:58,730 --> 00:10:58,740 customer profile yes and really envision 555 00:10:58,740 --> 00:11:00,610 customer profile yes and really envision you talking to them one on 556 00:11:00,610 --> 00:11:00,620 you talking to them one on 557 00:11:00,620 --> 00:11:02,050 you talking to them one on like if you were just sitting down 558 00:11:02,050 --> 00:11:02,060 like if you were just sitting down 559 00:11:02,060 --> 00:11:04,030 like if you were just sitting down talking to them casual conversation 560 00:11:04,030 --> 00:11:04,040 talking to them casual conversation 561 00:11:04,040 --> 00:11:06,820 talking to them casual conversation don't try to use very big mumbo jumbo 562 00:11:06,820 --> 00:11:06,830 don't try to use very big mumbo jumbo 563 00:11:06,830 --> 00:11:09,280 don't try to use very big mumbo jumbo words just casual conversation as if 564 00:11:09,280 --> 00:11:09,290 words just casual conversation as if 565 00:11:09,290 --> 00:11:10,690 words just casual conversation as if you're really trying to talk with them 566 00:11:10,690 --> 00:11:10,700 you're really trying to talk with them 567 00:11:10,700 --> 00:11:11,740 you're really trying to talk with them and you want to talk to them on a 568 00:11:11,740 --> 00:11:11,750 and you want to talk to them on a 569 00:11:11,750 --> 00:11:13,510 and you want to talk to them on a one-on-one basis right you don't want to 570 00:11:13,510 --> 00:11:13,520 one-on-one basis right you don't want to 571 00:11:13,520 --> 00:11:15,070 one-on-one basis right you don't want to be like right now I'm communicating with 572 00:11:15,070 --> 00:11:15,080 be like right now I'm communicating with 573 00:11:15,080 --> 00:11:20,020 be like right now I'm communicating with you at any given time your reader or 574 00:11:20,020 --> 00:11:20,030 you at any given time your reader or 575 00:11:20,030 --> 00:11:22,990 you at any given time your reader or your audience or your prospect they are 576 00:11:22,990 --> 00:11:23,000 your audience or your prospect they are 577 00:11:23,000 --> 00:11:24,640 your audience or your prospect they are reading your coffee 578 00:11:24,640 --> 00:11:24,650 reading your coffee 579 00:11:24,650 --> 00:11:27,970 reading your coffee they are watching your video by 580 00:11:27,970 --> 00:11:27,980 they are watching your video by 581 00:11:27,980 --> 00:11:30,250 they are watching your video by themselves usually so it's a one-on-one 582 00:11:30,250 --> 00:11:30,260 themselves usually so it's a one-on-one 583 00:11:30,260 --> 00:11:33,010 themselves usually so it's a one-on-one connection so I'm talking to you I'm not 584 00:11:33,010 --> 00:11:33,020 connection so I'm talking to you I'm not 585 00:11:33,020 --> 00:11:35,380 connection so I'm talking to you I'm not talking like as if I'm speaking to a 586 00:11:35,380 --> 00:11:35,390 talking like as if I'm speaking to a 587 00:11:35,390 --> 00:11:36,880 talking like as if I'm speaking to a thousand a million people I'm not 588 00:11:36,880 --> 00:11:36,890 thousand a million people I'm not 589 00:11:36,890 --> 00:11:39,220 thousand a million people I'm not talking to groups that's public speaking 590 00:11:39,220 --> 00:11:39,230 talking to groups that's public speaking 591 00:11:39,230 --> 00:11:40,780 talking to groups that's public speaking that's completely different 592 00:11:40,780 --> 00:11:40,790 that's completely different 593 00:11:40,790 --> 00:11:42,700 that's completely different well when it comes to coffee you want to 594 00:11:42,700 --> 00:11:42,710 well when it comes to coffee you want to 595 00:11:42,710 --> 00:11:44,260 well when it comes to coffee you want to be very personal they want to be like 596 00:11:44,260 --> 00:11:44,270 be very personal they want to be like 597 00:11:44,270 --> 00:11:47,260 be very personal they want to be like one-on-one so assuming now you know your 598 00:11:47,260 --> 00:11:47,270 one-on-one so assuming now you know your 599 00:11:47,270 --> 00:11:49,360 one-on-one so assuming now you know your customer and I could tell you the amount 600 00:11:49,360 --> 00:11:49,370 customer and I could tell you the amount 601 00:11:49,370 --> 00:11:51,010 customer and I could tell you the amount of money you make is in direct 602 00:11:51,010 --> 00:11:51,020 of money you make is in direct 603 00:11:51,020 --> 00:11:53,350 of money you make is in direct proportion to how well you understand 604 00:11:53,350 --> 00:11:53,360 proportion to how well you understand 605 00:11:53,360 --> 00:11:54,880 proportion to how well you understand your customers I'll say that one more 606 00:11:54,880 --> 00:11:54,890 your customers I'll say that one more 607 00:11:54,890 --> 00:11:55,330 your customers I'll say that one more time 608 00:11:55,330 --> 00:11:55,340 time 609 00:11:55,340 --> 00:11:57,460 time the amount of money you make it's in 610 00:11:57,460 --> 00:11:57,470 the amount of money you make it's in 611 00:11:57,470 --> 00:11:59,290 the amount of money you make it's in direct proportion to how well you 612 00:11:59,290 --> 00:11:59,300 direct proportion to how well you 613 00:11:59,300 --> 00:12:00,970 direct proportion to how well you understand your customers you know this 614 00:12:00,970 --> 00:12:00,980 understand your customers you know this 615 00:12:00,980 --> 00:12:03,250 understand your customers you know this businesses that fail that the 616 00:12:03,250 --> 00:12:03,260 businesses that fail that the 617 00:12:03,260 --> 00:12:04,780 businesses that fail that the entrepreneurs the business owners they 618 00:12:04,780 --> 00:12:04,790 entrepreneurs the business owners they 619 00:12:04,790 --> 00:12:07,660 entrepreneurs the business owners they have this idea or have this widget I 620 00:12:07,660 --> 00:12:07,670 have this idea or have this widget I 621 00:12:07,670 --> 00:12:09,700 have this idea or have this widget I have this invention and I am so excited 622 00:12:09,700 --> 00:12:09,710 have this invention and I am so excited 623 00:12:09,710 --> 00:12:10,330 have this invention and I am so excited about it 624 00:12:10,330 --> 00:12:10,340 about it 625 00:12:10,340 --> 00:12:11,620 about it okay good they took it to the 626 00:12:11,620 --> 00:12:11,630 okay good they took it to the 627 00:12:11,630 --> 00:12:13,510 okay good they took it to the marketplace nobody gives a [ __ ] because 628 00:12:13,510 --> 00:12:13,520 marketplace nobody gives a [ __ ] because 629 00:12:13,520 --> 00:12:16,600 marketplace nobody gives a [ __ ] because they don't understand their ideal 630 00:12:16,600 --> 00:12:16,610 they don't understand their ideal 631 00:12:16,610 --> 00:12:19,120 they don't understand their ideal costume it's not enough to say hey my 632 00:12:19,120 --> 00:12:19,130 costume it's not enough to say hey my 633 00:12:19,130 --> 00:12:21,490 costume it's not enough to say hey my mom likes it my wife likes it they're 634 00:12:21,490 --> 00:12:21,500 mom likes it my wife likes it they're 635 00:12:21,500 --> 00:12:23,020 mom likes it my wife likes it they're not the one that's buying so then what 636 00:12:23,020 --> 00:12:23,030 not the one that's buying so then what 637 00:12:23,030 --> 00:12:25,630 not the one that's buying so then what would you say when people typically say 638 00:12:25,630 --> 00:12:25,640 would you say when people typically say 639 00:12:25,640 --> 00:12:28,090 would you say when people typically say well everybody is my ideal customer I 640 00:12:28,090 --> 00:12:28,100 well everybody is my ideal customer I 641 00:12:28,100 --> 00:12:29,680 well everybody is my ideal customer I want to sell to every member there it's 642 00:12:29,680 --> 00:12:29,690 want to sell to every member there it's 643 00:12:29,690 --> 00:12:31,510 want to sell to every member there it's a big list if you cannot be you cannot 644 00:12:31,510 --> 00:12:31,520 a big list if you cannot be you cannot 645 00:12:31,520 --> 00:12:35,050 a big list if you cannot be you cannot be even company as big as Apple even a 646 00:12:35,050 --> 00:12:35,060 be even company as big as Apple even a 647 00:12:35,060 --> 00:12:37,180 be even company as big as Apple even a company's biggest as like say Walmart 648 00:12:37,180 --> 00:12:37,190 company's biggest as like say Walmart 649 00:12:37,190 --> 00:12:40,360 company's biggest as like say Walmart they serve millions of people Walmart 650 00:12:40,360 --> 00:12:40,370 they serve millions of people Walmart 651 00:12:40,370 --> 00:12:43,780 they serve millions of people Walmart can I say everyone is my customer no you 652 00:12:43,780 --> 00:12:43,790 can I say everyone is my customer no you 653 00:12:43,790 --> 00:12:44,980 can I say everyone is my customer no you have Walmart you don't have whole food 654 00:12:44,980 --> 00:12:44,990 have Walmart you don't have whole food 655 00:12:44,990 --> 00:12:47,740 have Walmart you don't have whole food right you have so many to your target 656 00:12:47,740 --> 00:12:47,750 right you have so many to your target 657 00:12:47,750 --> 00:12:50,260 right you have so many to your target they all have different demographics so 658 00:12:50,260 --> 00:12:50,270 they all have different demographics so 659 00:12:50,270 --> 00:12:52,360 they all have different demographics so you know one could say that everyone is 660 00:12:52,360 --> 00:12:52,370 you know one could say that everyone is 661 00:12:52,370 --> 00:12:55,090 you know one could say that everyone is your customer especially for like small 662 00:12:55,090 --> 00:12:55,100 your customer especially for like small 663 00:12:55,100 --> 00:12:56,380 your customer especially for like small business or you meet a medium-sized 664 00:12:56,380 --> 00:12:56,390 business or you meet a medium-sized 665 00:12:56,390 --> 00:12:57,910 business or you meet a medium-sized business you got to think you got to 666 00:12:57,910 --> 00:12:57,920 business you got to think you got to 667 00:12:57,920 --> 00:13:00,190 business you got to think you got to narrow it down very much narrow it down 668 00:13:00,190 --> 00:13:00,200 narrow it down very much narrow it down 669 00:13:00,200 --> 00:13:02,020 narrow it down very much narrow it down because the more you can narrow it down 670 00:13:02,020 --> 00:13:02,030 because the more you can narrow it down 671 00:13:02,030 --> 00:13:04,120 because the more you can narrow it down the more personal you can make your 672 00:13:04,120 --> 00:13:04,130 the more personal you can make your 673 00:13:04,130 --> 00:13:07,540 the more personal you can make your message and the minute one of the best 674 00:13:07,540 --> 00:13:07,550 message and the minute one of the best 675 00:13:07,550 --> 00:13:09,340 message and the minute one of the best reactions you could get and I love this 676 00:13:09,340 --> 00:13:09,350 reactions you could get and I love this 677 00:13:09,350 --> 00:13:10,869 reactions you could get and I love this one mentor Alan 678 00:13:10,869 --> 00:13:10,879 one mentor Alan 679 00:13:10,879 --> 00:13:12,729 one mentor Alan he said let's say you have an idea you 680 00:13:12,729 --> 00:13:12,739 he said let's say you have an idea you 681 00:13:12,739 --> 00:13:14,079 he said let's say you have an idea you have an offer you wanted to test it out 682 00:13:14,079 --> 00:13:14,089 have an offer you wanted to test it out 683 00:13:14,089 --> 00:13:16,659 have an offer you wanted to test it out he said whoever you're talking market is 684 00:13:16,659 --> 00:13:16,669 he said whoever you're talking market is 685 00:13:16,669 --> 00:13:18,849 he said whoever you're talking market is you hang out with your target market 686 00:13:18,849 --> 00:13:18,859 you hang out with your target market 687 00:13:18,859 --> 00:13:20,769 you hang out with your target market you bring your offer and you show it to 688 00:13:20,769 --> 00:13:20,779 you bring your offer and you show it to 689 00:13:20,779 --> 00:13:22,689 you bring your offer and you show it to them hey you know what check out this ad 690 00:13:22,689 --> 00:13:22,699 them hey you know what check out this ad 691 00:13:22,699 --> 00:13:25,479 them hey you know what check out this ad for me right and if they say if they 692 00:13:25,479 --> 00:13:25,489 for me right and if they say if they 693 00:13:25,489 --> 00:13:27,219 for me right and if they say if they read the ad and they say to you oh this 694 00:13:27,219 --> 00:13:27,229 read the ad and they say to you oh this 695 00:13:27,229 --> 00:13:29,619 read the ad and they say to you oh this is this is this is good yeah it's pretty 696 00:13:29,619 --> 00:13:29,629 is this is this is good yeah it's pretty 697 00:13:29,629 --> 00:13:31,749 is this is this is good yeah it's pretty good your ad sucks 698 00:13:31,749 --> 00:13:31,759 good your ad sucks 699 00:13:31,759 --> 00:13:35,019 good your ad sucks it means it's no good okay oh yeah I 700 00:13:35,019 --> 00:13:35,029 it means it's no good okay oh yeah I 701 00:13:35,029 --> 00:13:36,369 it means it's no good okay oh yeah I think this sounds quite nice yeah I 702 00:13:36,369 --> 00:13:36,379 think this sounds quite nice yeah I 703 00:13:36,379 --> 00:13:38,559 think this sounds quite nice yeah I think if you have this output no that's 704 00:13:38,559 --> 00:13:38,569 think if you have this output no that's 705 00:13:38,569 --> 00:13:39,129 think if you have this output no that's no good 706 00:13:39,129 --> 00:13:39,139 no good 707 00:13:39,139 --> 00:13:41,469 no good do we actually need one is they read the 708 00:13:41,469 --> 00:13:41,479 do we actually need one is they read the 709 00:13:41,479 --> 00:13:43,779 do we actually need one is they read the ad how can I buy something 710 00:13:43,779 --> 00:13:43,789 ad how can I buy something 711 00:13:43,789 --> 00:13:46,090 ad how can I buy something here's my credit card I want to buy some 712 00:13:46,090 --> 00:13:46,100 here's my credit card I want to buy some 713 00:13:46,100 --> 00:13:47,889 here's my credit card I want to buy some that's when you know you got something 714 00:13:47,889 --> 00:13:47,899 that's when you know you got something 715 00:13:47,899 --> 00:13:50,979 that's when you know you got something okay you need the real reaction because 716 00:13:50,979 --> 00:13:50,989 okay you need the real reaction because 717 00:13:50,989 --> 00:13:53,009 okay you need the real reaction because people vote with the wallet 718 00:13:53,009 --> 00:13:53,019 people vote with the wallet 719 00:13:53,019 --> 00:13:55,929 people vote with the wallet don't listen to just what they say watch 720 00:13:55,929 --> 00:13:55,939 don't listen to just what they say watch 721 00:13:55,939 --> 00:13:57,789 don't listen to just what they say watch what they do they vote with the wallet 722 00:13:57,789 --> 00:13:57,799 what they do they vote with the wallet 723 00:13:57,799 --> 00:13:59,409 what they do they vote with the wallet when the minute they put some money 724 00:13:59,409 --> 00:13:59,419 when the minute they put some money 725 00:13:59,419 --> 00:14:00,309 when the minute they put some money online okay 726 00:14:00,309 --> 00:14:00,319 online okay 727 00:14:00,319 --> 00:14:02,710 online okay I've got something here before that it's 728 00:14:02,710 --> 00:14:02,720 I've got something here before that it's 729 00:14:02,720 --> 00:14:04,659 I've got something here before that it's all just like lip service right so 730 00:14:04,659 --> 00:14:04,669 all just like lip service right so 731 00:14:04,669 --> 00:14:06,549 all just like lip service right so that's number one research knowing 732 00:14:06,549 --> 00:14:06,559 that's number one research knowing 733 00:14:06,559 --> 00:14:08,889 that's number one research knowing identifying your ideal customer step 734 00:14:08,889 --> 00:14:08,899 identifying your ideal customer step 735 00:14:08,899 --> 00:14:11,979 identifying your ideal customer step number two and that is create an insist 736 00:14:11,979 --> 00:14:11,989 number two and that is create an insist 737 00:14:11,989 --> 00:14:15,369 number two and that is create an insist about offer a compelling offer this is 738 00:14:15,369 --> 00:14:15,379 about offer a compelling offer this is 739 00:14:15,379 --> 00:14:18,279 about offer a compelling offer this is probably the one of the most important 740 00:14:18,279 --> 00:14:18,289 probably the one of the most important 741 00:14:18,289 --> 00:14:20,919 probably the one of the most important steps in the entire formula because you 742 00:14:20,919 --> 00:14:20,929 steps in the entire formula because you 743 00:14:20,929 --> 00:14:22,840 steps in the entire formula because you look at most businesses the biggest 744 00:14:22,840 --> 00:14:22,850 look at most businesses the biggest 745 00:14:22,850 --> 00:14:25,329 look at most businesses the biggest challenge is they sound the same as 746 00:14:25,329 --> 00:14:25,339 challenge is they sound the same as 747 00:14:25,339 --> 00:14:27,279 challenge is they sound the same as everybody else their offer is not very 748 00:14:27,279 --> 00:14:27,289 everybody else their offer is not very 749 00:14:27,289 --> 00:14:29,769 everybody else their offer is not very compelling oh you know what this is my 750 00:14:29,769 --> 00:14:29,779 compelling oh you know what this is my 751 00:14:29,779 --> 00:14:31,869 compelling oh you know what this is my what my competitors and this is kind of 752 00:14:31,869 --> 00:14:31,879 what my competitors and this is kind of 753 00:14:31,879 --> 00:14:33,759 what my competitors and this is kind of all we do as well maybe I'm a little bit 754 00:14:33,759 --> 00:14:33,769 all we do as well maybe I'm a little bit 755 00:14:33,769 --> 00:14:35,199 all we do as well maybe I'm a little bit better maybe I'm a little bit cheaper 756 00:14:35,199 --> 00:14:35,209 better maybe I'm a little bit cheaper 757 00:14:35,209 --> 00:14:37,929 better maybe I'm a little bit cheaper but there is not a huge differentiator 758 00:14:37,929 --> 00:14:37,939 but there is not a huge differentiator 759 00:14:37,939 --> 00:14:40,599 but there is not a huge differentiator so with what you do you gotta think 760 00:14:40,599 --> 00:14:40,609 so with what you do you gotta think 761 00:14:40,609 --> 00:14:43,899 so with what you do you gotta think about how could you make your offer as 762 00:14:43,899 --> 00:14:43,909 about how could you make your offer as 763 00:14:43,909 --> 00:14:46,509 about how could you make your offer as compelling as possible I was talking 764 00:14:46,509 --> 00:14:46,519 compelling as possible I was talking 765 00:14:46,519 --> 00:14:49,989 compelling as possible I was talking with one of our copywriters and he was 766 00:14:49,989 --> 00:14:49,999 with one of our copywriters and he was 767 00:14:49,999 --> 00:14:52,629 with one of our copywriters and he was asking me well Dan do you believe what 768 00:14:52,629 --> 00:14:52,639 asking me well Dan do you believe what 769 00:14:52,639 --> 00:14:55,840 asking me well Dan do you believe what is more important the audience or the 770 00:14:55,840 --> 00:14:55,850 is more important the audience or the 771 00:14:55,850 --> 00:14:58,449 is more important the audience or the message so the sort of market on the 772 00:14:58,449 --> 00:14:58,459 message so the sort of market on the 773 00:14:58,459 --> 00:15:00,999 message so the sort of market on the message I say without a doubt the market 774 00:15:00,999 --> 00:15:01,009 message I say without a doubt the market 775 00:15:01,009 --> 00:15:04,419 message I say without a doubt the market he said why it's very simple I could 776 00:15:04,419 --> 00:15:04,429 he said why it's very simple I could 777 00:15:04,429 --> 00:15:06,340 he said why it's very simple I could have the greatest message but I send it 778 00:15:06,340 --> 00:15:06,350 have the greatest message but I send it 779 00:15:06,350 --> 00:15:08,529 have the greatest message but I send it to the wrong people it's not gonna work 780 00:15:08,529 --> 00:15:08,539 to the wrong people it's not gonna work 781 00:15:08,539 --> 00:15:10,659 to the wrong people it's not gonna work distribution day doesn't work right 782 00:15:10,659 --> 00:15:10,669 distribution day doesn't work right 783 00:15:10,669 --> 00:15:12,639 distribution day doesn't work right right the other day I was we were just 784 00:15:12,639 --> 00:15:12,649 right the other day I was we were just 785 00:15:12,649 --> 00:15:14,199 right the other day I was we were just like yesterday last night we haven't 786 00:15:14,199 --> 00:15:14,209 like yesterday last night we haven't 787 00:15:14,209 --> 00:15:14,919 like yesterday last night we haven't done it right 788 00:15:14,919 --> 00:15:14,929 done it right 789 00:15:14,929 --> 00:15:17,949 done it right right now Gabe loves like red meat and 790 00:15:17,949 --> 00:15:17,959 right now Gabe loves like red meat and 791 00:15:17,959 --> 00:15:19,960 right now Gabe loves like red meat and all that doesn't like seafood so much 792 00:15:19,960 --> 00:15:19,970 all that doesn't like seafood so much 793 00:15:19,970 --> 00:15:21,279 all that doesn't like seafood so much they're not too much right so I'm trying 794 00:15:21,279 --> 00:15:21,289 they're not too much right so I'm trying 795 00:15:21,289 --> 00:15:23,110 they're not too much right so I'm trying to convince them Aditi 796 00:15:23,110 --> 00:15:23,120 to convince them Aditi 797 00:15:23,120 --> 00:15:25,509 to convince them Aditi so I could have the great like lobster 798 00:15:25,509 --> 00:15:25,519 so I could have the great like lobster 799 00:15:25,519 --> 00:15:27,850 so I could have the great like lobster and crab and like great message this is 800 00:15:27,850 --> 00:15:27,860 and crab and like great message this is 801 00:15:27,860 --> 00:15:31,360 and crab and like great message this is awesome man but I don't know so it's the 802 00:15:31,360 --> 00:15:31,370 awesome man but I don't know so it's the 803 00:15:31,370 --> 00:15:33,819 awesome man but I don't know so it's the right message but wrong Maki 804 00:15:33,819 --> 00:15:33,829 right message but wrong Maki 805 00:15:33,829 --> 00:15:36,730 right message but wrong Maki so it doesn't work so when it comes to 806 00:15:36,730 --> 00:15:36,740 so it doesn't work so when it comes to 807 00:15:36,740 --> 00:15:39,910 so it doesn't work so when it comes to offer you have to think about what is it 808 00:15:39,910 --> 00:15:39,920 offer you have to think about what is it 809 00:15:39,920 --> 00:15:42,610 offer you have to think about what is it that your audience truly wants right 810 00:15:42,610 --> 00:15:42,620 that your audience truly wants right 811 00:15:42,620 --> 00:15:44,829 that your audience truly wants right what is it that they get creating for 812 00:15:44,829 --> 00:15:44,839 what is it that they get creating for 813 00:15:44,839 --> 00:15:47,199 what is it that they get creating for what or what paying what frustrations 814 00:15:47,199 --> 00:15:47,209 what or what paying what frustrations 815 00:15:47,209 --> 00:15:48,639 what or what paying what frustrations that they have they they just they're 816 00:15:48,639 --> 00:15:48,649 that they have they they just they're 817 00:15:48,649 --> 00:15:50,889 that they have they they just they're sick and tired of that so when you can 818 00:15:50,889 --> 00:15:50,899 sick and tired of that so when you can 819 00:15:50,899 --> 00:15:52,329 sick and tired of that so when you can come up with an offer that's so 820 00:15:52,329 --> 00:15:52,339 come up with an offer that's so 821 00:15:52,339 --> 00:15:55,600 come up with an offer that's so irresistible it's easy to sell in fact a 822 00:15:55,600 --> 00:15:55,610 irresistible it's easy to sell in fact a 823 00:15:55,610 --> 00:15:59,980 irresistible it's easy to sell in fact a great offer you can say less anyways to 824 00:15:59,980 --> 00:15:59,990 great offer you can say less anyways to 825 00:15:59,990 --> 00:16:01,749 great offer you can say less anyways to yourself you don't need to use as many 826 00:16:01,749 --> 00:16:01,759 yourself you don't need to use as many 827 00:16:01,759 --> 00:16:03,220 yourself you don't need to use as many words so let me give you a perfect 828 00:16:03,220 --> 00:16:03,230 words so let me give you a perfect 829 00:16:03,230 --> 00:16:05,499 words so let me give you a perfect example let's say I say Gabe here's a 830 00:16:05,499 --> 00:16:05,509 example let's say I say Gabe here's a 831 00:16:05,509 --> 00:16:08,860 example let's say I say Gabe here's a hundred dollar bill okay can you give me 832 00:16:08,860 --> 00:16:08,870 hundred dollar bill okay can you give me 833 00:16:08,870 --> 00:16:10,239 hundred dollar bill okay can you give me ten dollars in exchange of a hundred 834 00:16:10,239 --> 00:16:10,249 ten dollars in exchange of a hundred 835 00:16:10,249 --> 00:16:13,360 ten dollars in exchange of a hundred dollars right give me ten bucks I'll 836 00:16:13,360 --> 00:16:13,370 dollars right give me ten bucks I'll 837 00:16:13,370 --> 00:16:14,530 dollars right give me ten bucks I'll give you a hundred dollars right now I 838 00:16:14,530 --> 00:16:14,540 give you a hundred dollars right now I 839 00:16:14,540 --> 00:16:16,150 give you a hundred dollars right now I would definitely do that that is an 840 00:16:16,150 --> 00:16:16,160 would definitely do that that is an 841 00:16:16,160 --> 00:16:18,009 would definitely do that that is an adjustable yeah right there 842 00:16:18,009 --> 00:16:18,019 adjustable yeah right there 843 00:16:18,019 --> 00:16:19,660 adjustable yeah right there what am I doing there it's called 844 00:16:19,660 --> 00:16:19,670 what am I doing there it's called 845 00:16:19,670 --> 00:16:22,119 what am I doing there it's called selling money at a discount so if you're 846 00:16:22,119 --> 00:16:22,129 selling money at a discount so if you're 847 00:16:22,129 --> 00:16:25,769 selling money at a discount so if you're selling any kind of business improvement 848 00:16:25,769 --> 00:16:25,779 selling any kind of business improvement 849 00:16:25,779 --> 00:16:28,960 selling any kind of business improvement offer or any offer that helps people to 850 00:16:28,960 --> 00:16:28,970 offer or any offer that helps people to 851 00:16:28,970 --> 00:16:31,900 offer or any offer that helps people to make money save money or investment the 852 00:16:31,900 --> 00:16:31,910 make money save money or investment the 853 00:16:31,910 --> 00:16:34,150 make money save money or investment the concept of money selling money at a 854 00:16:34,150 --> 00:16:34,160 concept of money selling money at a 855 00:16:34,160 --> 00:16:37,749 concept of money selling money at a discount spend X with me I'm gonna teach 856 00:16:37,749 --> 00:16:37,759 discount spend X with me I'm gonna teach 857 00:16:37,759 --> 00:16:40,059 discount spend X with me I'm gonna teach you how to make Y right 858 00:16:40,059 --> 00:16:40,069 you how to make Y right 859 00:16:40,069 --> 00:16:42,160 you how to make Y right they say example people who teaches real 860 00:16:42,160 --> 00:16:42,170 they say example people who teaches real 861 00:16:42,170 --> 00:16:44,650 they say example people who teaches real estate investing hey spend $5,000 on 862 00:16:44,650 --> 00:16:44,660 estate investing hey spend $5,000 on 863 00:16:44,660 --> 00:16:46,689 estate investing hey spend $5,000 on this course I'm gonna teach you how to 864 00:16:46,689 --> 00:16:46,699 this course I'm gonna teach you how to 865 00:16:46,699 --> 00:16:49,090 this course I'm gonna teach you how to generate you know ten thousand a month 866 00:16:49,090 --> 00:16:49,100 generate you know ten thousand a month 867 00:16:49,100 --> 00:16:51,670 generate you know ten thousand a month in rental income oh wow that's a five 868 00:16:51,670 --> 00:16:51,680 in rental income oh wow that's a five 869 00:16:51,680 --> 00:16:52,990 in rental income oh wow that's a five thousand I can make $10 about that 870 00:16:52,990 --> 00:16:53,000 thousand I can make $10 about that 871 00:16:53,000 --> 00:16:53,740 thousand I can make $10 about that no-brainer 872 00:16:53,740 --> 00:16:53,750 no-brainer 873 00:16:53,750 --> 00:16:55,179 no-brainer that's selling money in a discount 874 00:16:55,179 --> 00:16:55,189 that's selling money in a discount 875 00:16:55,189 --> 00:16:58,780 that's selling money in a discount that's an irresistible offer now maybe 876 00:16:58,780 --> 00:16:58,790 that's an irresistible offer now maybe 877 00:16:58,790 --> 00:17:00,639 that's an irresistible offer now maybe you're not in the education space maybe 878 00:17:00,639 --> 00:17:00,649 you're not in the education space maybe 879 00:17:00,649 --> 00:17:02,920 you're not in the education space maybe you have yourself physical product how 880 00:17:02,920 --> 00:17:02,930 you have yourself physical product how 881 00:17:02,930 --> 00:17:05,380 you have yourself physical product how do you do this take so many ways maybe 882 00:17:05,380 --> 00:17:05,390 do you do this take so many ways maybe 883 00:17:05,390 --> 00:17:09,189 do you do this take so many ways maybe your irresistible offer is a free 30-day 884 00:17:09,189 --> 00:17:09,199 your irresistible offer is a free 30-day 885 00:17:09,199 --> 00:17:11,889 your irresistible offer is a free 30-day trial okay if you have seen those 886 00:17:11,889 --> 00:17:11,899 trial okay if you have seen those 887 00:17:11,899 --> 00:17:14,699 trial okay if you have seen those infomercials where they have those 888 00:17:14,699 --> 00:17:14,709 infomercials where they have those 889 00:17:14,709 --> 00:17:17,199 infomercials where they have those skincare you know try for 30 days see 890 00:17:17,199 --> 00:17:17,209 skincare you know try for 30 days see 891 00:17:17,209 --> 00:17:19,170 skincare you know try for 30 days see how you like it 892 00:17:19,170 --> 00:17:19,180 how you like it 893 00:17:19,180 --> 00:17:22,380 how you like it or a strong guarantee that's also make 894 00:17:22,380 --> 00:17:22,390 or a strong guarantee that's also make 895 00:17:22,390 --> 00:17:24,390 or a strong guarantee that's also make it irresistible or you add certain 896 00:17:24,390 --> 00:17:24,400 it irresistible or you add certain 897 00:17:24,400 --> 00:17:26,640 it irresistible or you add certain bonuses to make it irresistible I'll 898 00:17:26,640 --> 00:17:26,650 bonuses to make it irresistible I'll 899 00:17:26,650 --> 00:17:28,620 bonuses to make it irresistible I'll tell you a quick story so one time many 900 00:17:28,620 --> 00:17:28,630 tell you a quick story so one time many 901 00:17:28,630 --> 00:17:30,600 tell you a quick story so one time many years ago I was late night watching TV 902 00:17:30,600 --> 00:17:30,610 years ago I was late night watching TV 903 00:17:30,610 --> 00:17:33,330 years ago I was late night watching TV right and I saw this infomercial just 904 00:17:33,330 --> 00:17:33,340 right and I saw this infomercial just 905 00:17:33,340 --> 00:17:36,150 right and I saw this infomercial just popped up I love what universe and this 906 00:17:36,150 --> 00:17:36,160 popped up I love what universe and this 907 00:17:36,160 --> 00:17:39,000 popped up I love what universe and this Disgaea is demonstrating he has a pair 908 00:17:39,000 --> 00:17:39,010 Disgaea is demonstrating he has a pair 909 00:17:39,010 --> 00:17:41,280 Disgaea is demonstrating he has a pair of shoes on the desk and he's cutting it 910 00:17:41,280 --> 00:17:41,290 of shoes on the desk and he's cutting it 911 00:17:41,290 --> 00:17:42,360 of shoes on the desk and he's cutting it with a knife 912 00:17:42,360 --> 00:17:42,370 with a knife 913 00:17:42,370 --> 00:17:47,010 with a knife and I'm like this is what is this he was 914 00:17:47,010 --> 00:17:47,020 and I'm like this is what is this he was 915 00:17:47,020 --> 00:17:48,660 and I'm like this is what is this he was talking about how sharp the knife is I 916 00:17:48,660 --> 00:17:48,670 talking about how sharp the knife is I 917 00:17:48,670 --> 00:17:51,480 talking about how sharp the knife is I said yeah that's cool okay and it cut 918 00:17:51,480 --> 00:17:51,490 said yeah that's cool okay and it cut 919 00:17:51,490 --> 00:17:53,310 said yeah that's cool okay and it cut the knife and then he cut actually a can 920 00:17:53,310 --> 00:17:53,320 the knife and then he cut actually a can 921 00:17:53,320 --> 00:17:56,130 the knife and then he cut actually a can with with the knife but is like holy 922 00:17:56,130 --> 00:17:56,140 with with the knife but is like holy 923 00:17:56,140 --> 00:17:59,010 with with the knife but is like holy [ __ ] this is cool no don't know how I'm 924 00:17:59,010 --> 00:17:59,020 [ __ ] this is cool no don't know how I'm 925 00:17:59,020 --> 00:18:00,690 [ __ ] this is cool no don't know how I'm gonna use it but it's cool right so I 926 00:18:00,690 --> 00:18:00,700 gonna use it but it's cool right so I 927 00:18:00,700 --> 00:18:02,070 gonna use it but it's cool right so I was watching infomercial and he was 928 00:18:02,070 --> 00:18:02,080 was watching infomercial and he was 929 00:18:02,080 --> 00:18:03,870 was watching infomercial and he was talking and then people like and then 930 00:18:03,870 --> 00:18:03,880 talking and then people like and then 931 00:18:03,880 --> 00:18:07,290 talking and then people like and then here's a lot of people coming onto the 932 00:18:07,290 --> 00:18:07,300 here's a lot of people coming onto the 933 00:18:07,300 --> 00:18:09,510 here's a lot of people coming onto the TV talk to you that testimonial right 934 00:18:09,510 --> 00:18:09,520 TV talk to you that testimonial right 935 00:18:09,520 --> 00:18:12,480 TV talk to you that testimonial right using this knife housewife like people 936 00:18:12,480 --> 00:18:12,490 using this knife housewife like people 937 00:18:12,490 --> 00:18:15,660 using this knife housewife like people do any kind all kinds of background they 938 00:18:15,660 --> 00:18:15,670 do any kind all kinds of background they 939 00:18:15,670 --> 00:18:17,520 do any kind all kinds of background they used his name and then he said well you 940 00:18:17,520 --> 00:18:17,530 used his name and then he said well you 941 00:18:17,530 --> 00:18:18,000 used his name and then he said well you know what 942 00:18:18,000 --> 00:18:18,010 know what 943 00:18:18,010 --> 00:18:20,070 know what not just this when you buy today you 944 00:18:20,070 --> 00:18:20,080 not just this when you buy today you 945 00:18:20,080 --> 00:18:22,470 not just this when you buy today you don't just get one day you get two nice 946 00:18:22,470 --> 00:18:22,480 don't just get one day you get two nice 947 00:18:22,480 --> 00:18:24,390 don't just get one day you get two nice I'm like holy [ __ ] 948 00:18:24,390 --> 00:18:24,400 I'm like holy [ __ ] 949 00:18:24,400 --> 00:18:27,090 I'm like holy [ __ ] all right this is awesome and then he 950 00:18:27,090 --> 00:18:27,100 all right this is awesome and then he 951 00:18:27,100 --> 00:18:29,100 all right this is awesome and then he goes on you don't kisses this is the big 952 00:18:29,100 --> 00:18:29,110 goes on you don't kisses this is the big 953 00:18:29,110 --> 00:18:31,290 goes on you don't kisses this is the big knife but what about other small things 954 00:18:31,290 --> 00:18:31,300 knife but what about other small things 955 00:18:31,300 --> 00:18:33,360 knife but what about other small things and then you get this knife and then you 956 00:18:33,360 --> 00:18:33,370 and then you get this knife and then you 957 00:18:33,370 --> 00:18:35,040 and then you get this knife and then you get this knife and then you get this 958 00:18:35,040 --> 00:18:35,050 get this knife and then you get this 959 00:18:35,050 --> 00:18:37,230 get this knife and then you get this knife and then before you know it he's 960 00:18:37,230 --> 00:18:37,240 knife and then before you know it he's 961 00:18:37,240 --> 00:18:39,720 knife and then before you know it he's talking about like 20 [ __ ] different 962 00:18:39,720 --> 00:18:39,730 talking about like 20 [ __ ] different 963 00:18:39,730 --> 00:18:42,090 talking about like 20 [ __ ] different knives and I'm like this is crazy 964 00:18:42,090 --> 00:18:42,100 knives and I'm like this is crazy 965 00:18:42,100 --> 00:18:44,730 knives and I'm like this is crazy this is awesome before the infomercial I 966 00:18:44,730 --> 00:18:44,740 this is awesome before the infomercial I 967 00:18:44,740 --> 00:18:47,640 this is awesome before the infomercial I don't mean a knife I I don't need a 968 00:18:47,640 --> 00:18:47,650 don't mean a knife I I don't need a 969 00:18:47,650 --> 00:18:50,850 don't mean a knife I I don't need a knife but after this is so dramatic and 970 00:18:50,850 --> 00:18:50,860 knife but after this is so dramatic and 971 00:18:50,860 --> 00:18:53,550 knife but after this is so dramatic and so cool and then he just dropped the mic 972 00:18:53,550 --> 00:18:53,560 so cool and then he just dropped the mic 973 00:18:53,560 --> 00:18:55,050 so cool and then he just dropped the mic and sing if you order within the next 974 00:18:55,050 --> 00:18:55,060 and sing if you order within the next 975 00:18:55,060 --> 00:18:57,690 and sing if you order within the next five minutes you don't get these 20 976 00:18:57,690 --> 00:18:57,700 five minutes you don't get these 20 977 00:18:57,700 --> 00:18:59,520 five minutes you don't get these 20 knives we're gonna send you two sets of 978 00:18:59,520 --> 00:18:59,530 knives we're gonna send you two sets of 979 00:18:59,530 --> 00:19:02,820 knives we're gonna send you two sets of nice that's it I'm done right called 980 00:19:02,820 --> 00:19:02,830 nice that's it I'm done right called 981 00:19:02,830 --> 00:19:05,520 nice that's it I'm done right called number call immediately and by that is 982 00:19:05,520 --> 00:19:05,530 number call immediately and by that is 983 00:19:05,530 --> 00:19:08,430 number call immediately and by that is an irresistible offer it when the the 984 00:19:08,430 --> 00:19:08,440 an irresistible offer it when the the 985 00:19:08,440 --> 00:19:11,490 an irresistible offer it when the the offer is so irresistible logic Golf goes 986 00:19:11,490 --> 00:19:11,500 offer is so irresistible logic Golf goes 987 00:19:11,500 --> 00:19:14,400 offer is so irresistible logic Golf goes out the window after I bought the set of 988 00:19:14,400 --> 00:19:14,410 out the window after I bought the set of 989 00:19:14,410 --> 00:19:15,840 out the window after I bought the set of nice actually donated cuz I'm like I 990 00:19:15,840 --> 00:19:15,850 nice actually donated cuz I'm like I 991 00:19:15,850 --> 00:19:18,510 nice actually donated cuz I'm like I know what the [ __ ] I need like 40 pairs 992 00:19:18,510 --> 00:19:18,520 know what the [ __ ] I need like 40 pairs 993 00:19:18,520 --> 00:19:20,940 know what the [ __ ] I need like 40 pairs of nice voices stupid it's just dumb but 994 00:19:20,940 --> 00:19:20,950 of nice voices stupid it's just dumb but 995 00:19:20,950 --> 00:19:22,650 of nice voices stupid it's just dumb but it was at that moment it was so 996 00:19:22,650 --> 00:19:22,660 it was at that moment it was so 997 00:19:22,660 --> 00:19:25,200 it was at that moment it was so compelling so think about how you could 998 00:19:25,200 --> 00:19:25,210 compelling so think about how you could 999 00:19:25,210 --> 00:19:28,140 compelling so think about how you could use that maybe sometimes it's faster 1000 00:19:28,140 --> 00:19:28,150 use that maybe sometimes it's faster 1001 00:19:28,150 --> 00:19:30,690 use that maybe sometimes it's faster shipping I was on this dick bastard 1002 00:19:30,690 --> 00:19:30,700 shipping I was on this dick bastard 1003 00:19:30,700 --> 00:19:32,640 shipping I was on this dick bastard prime you get a faster okay that's it he 1004 00:19:32,640 --> 00:19:32,650 prime you get a faster okay that's it he 1005 00:19:32,650 --> 00:19:32,860 prime you get a faster okay that's it he was 1006 00:19:32,860 --> 00:19:32,870 was 1007 00:19:32,870 --> 00:19:34,630 was focus I don't want to wait well you 1008 00:19:34,630 --> 00:19:34,640 focus I don't want to wait well you 1009 00:19:34,640 --> 00:19:36,850 focus I don't want to wait well you could also speak about how you are 1010 00:19:36,850 --> 00:19:36,860 could also speak about how you are 1011 00:19:36,860 --> 00:19:39,820 could also speak about how you are saying how Amazon offers that that you 1012 00:19:39,820 --> 00:19:39,830 saying how Amazon offers that that you 1013 00:19:39,830 --> 00:19:41,590 saying how Amazon offers that that you pay them essentially two bucks right 1014 00:19:41,590 --> 00:19:41,600 pay them essentially two bucks right 1015 00:19:41,600 --> 00:19:43,270 pay them essentially two bucks right that's right because to Amazon if you 1016 00:19:43,270 --> 00:19:43,280 that's right because to Amazon if you 1017 00:19:43,280 --> 00:19:44,980 that's right because to Amazon if you have Prime members even Prime member 1018 00:19:44,980 --> 00:19:44,990 have Prime members even Prime member 1019 00:19:44,990 --> 00:19:47,110 have Prime members even Prime member click on a link below or you can see it 1020 00:19:47,110 --> 00:19:47,120 click on a link below or you can see it 1021 00:19:47,120 --> 00:19:49,900 click on a link below or you can see it combine right you can see that with 1022 00:19:49,900 --> 00:19:49,910 combine right you can see that with 1023 00:19:49,910 --> 00:19:52,480 combine right you can see that with Prime what they are doing is essentially 1024 00:19:52,480 --> 00:19:52,490 Prime what they are doing is essentially 1025 00:19:52,490 --> 00:19:54,420 Prime what they are doing is essentially they are charging you for membership fee 1026 00:19:54,420 --> 00:19:54,430 they are charging you for membership fee 1027 00:19:54,430 --> 00:19:57,100 they are charging you for membership fee so that you can buy more because at 1028 00:19:57,100 --> 00:19:57,110 so that you can buy more because at 1029 00:19:57,110 --> 00:19:59,290 so that you can buy more because at prime you get your product faster so 1030 00:19:59,290 --> 00:19:59,300 prime you get your product faster so 1031 00:19:59,300 --> 00:20:02,590 prime you get your product faster so think about what Amazon does and how 1032 00:20:02,590 --> 00:20:02,600 think about what Amazon does and how 1033 00:20:02,600 --> 00:20:05,410 think about what Amazon does and how they encourage you a simple thing 1034 00:20:05,410 --> 00:20:05,420 they encourage you a simple thing 1035 00:20:05,420 --> 00:20:07,270 they encourage you a simple thing irresistible offer and it's not like the 1036 00:20:07,270 --> 00:20:07,280 irresistible offer and it's not like the 1037 00:20:07,280 --> 00:20:08,799 irresistible offer and it's not like the hundred bucks or so right even when they 1038 00:20:08,799 --> 00:20:08,809 hundred bucks or so right even when they 1039 00:20:08,809 --> 00:20:10,930 hundred bucks or so right even when they raise the price people put up a whole 1040 00:20:10,930 --> 00:20:10,940 raise the price people put up a whole 1041 00:20:10,940 --> 00:20:13,060 raise the price people put up a whole stink but everybody still paid the 1042 00:20:13,060 --> 00:20:13,070 stink but everybody still paid the 1043 00:20:13,070 --> 00:20:14,799 stink but everybody still paid the higher price I'll tell you another story 1044 00:20:14,799 --> 00:20:14,809 higher price I'll tell you another story 1045 00:20:14,809 --> 00:20:17,799 higher price I'll tell you another story I have seen people like it's now Amazon 1046 00:20:17,799 --> 00:20:17,809 I have seen people like it's now Amazon 1047 00:20:17,809 --> 00:20:19,690 I have seen people like it's now Amazon it's got like hundreds of millions of 1048 00:20:19,690 --> 00:20:19,700 it's got like hundreds of millions of 1049 00:20:19,700 --> 00:20:22,180 it's got like hundreds of millions of users yeah I've seen people you would 1050 00:20:22,180 --> 00:20:22,190 users yeah I've seen people you would 1051 00:20:22,190 --> 00:20:26,200 users yeah I've seen people you would think Prime is like almost it's a luxury 1052 00:20:26,200 --> 00:20:26,210 think Prime is like almost it's a luxury 1053 00:20:26,210 --> 00:20:27,970 think Prime is like almost it's a luxury thing right it's a membership it's not 1054 00:20:27,970 --> 00:20:27,980 thing right it's a membership it's not 1055 00:20:27,980 --> 00:20:30,850 thing right it's a membership it's not like a necessity right you're paying a 1056 00:20:30,850 --> 00:20:30,860 like a necessity right you're paying a 1057 00:20:30,860 --> 00:20:32,710 like a necessity right you're paying a hundred bucks you gets a benefit you 1058 00:20:32,710 --> 00:20:32,720 hundred bucks you gets a benefit you 1059 00:20:32,720 --> 00:20:36,100 hundred bucks you gets a benefit you know Amazon and and the video and the 1060 00:20:36,100 --> 00:20:36,110 know Amazon and and the video and the 1061 00:20:36,110 --> 00:20:38,140 know Amazon and and the video and the entertainment all that but really you're 1062 00:20:38,140 --> 00:20:38,150 entertainment all that but really you're 1063 00:20:38,150 --> 00:20:39,790 entertainment all that but really you're paying just faster shipping shipping 1064 00:20:39,790 --> 00:20:39,800 paying just faster shipping shipping 1065 00:20:39,800 --> 00:20:41,680 paying just faster shipping shipping right so you're paying them so you can 1066 00:20:41,680 --> 00:20:41,690 right so you're paying them so you can 1067 00:20:41,690 --> 00:20:43,270 right so you're paying them so you can buy more stuff you gotta understand that 1068 00:20:43,270 --> 00:20:43,280 buy more stuff you gotta understand that 1069 00:20:43,280 --> 00:20:45,430 buy more stuff you gotta understand that I would know people who are like 1070 00:20:45,430 --> 00:20:45,440 I would know people who are like 1071 00:20:45,440 --> 00:20:47,230 I would know people who are like literally you would think like 1072 00:20:47,230 --> 00:20:47,240 literally you would think like 1073 00:20:47,240 --> 00:20:49,660 literally you would think like lower-income they're living in like 1074 00:20:49,660 --> 00:20:49,670 lower-income they're living in like 1075 00:20:49,670 --> 00:20:52,980 lower-income they're living in like trailer park and stuff like that that 1076 00:20:52,980 --> 00:20:52,990 trailer park and stuff like that that 1077 00:20:52,990 --> 00:20:55,330 trailer park and stuff like that that Nina would not think they would spend 1078 00:20:55,330 --> 00:20:55,340 Nina would not think they would spend 1079 00:20:55,340 --> 00:20:56,919 Nina would not think they would spend money on Amazon and yet they're fine 1080 00:20:56,919 --> 00:20:56,929 money on Amazon and yet they're fine 1081 00:20:56,929 --> 00:20:59,350 money on Amazon and yet they're fine members it's the last thing you're 1082 00:20:59,350 --> 00:20:59,360 members it's the last thing you're 1083 00:20:59,360 --> 00:21:01,630 members it's the last thing you're thinking about but to them there's two 1084 00:21:01,630 --> 00:21:01,640 thinking about but to them there's two 1085 00:21:01,640 --> 00:21:04,210 thinking about but to them there's two Prime members they're like they spend 1086 00:21:04,210 --> 00:21:04,220 Prime members they're like they spend 1087 00:21:04,220 --> 00:21:06,910 Prime members they're like they spend $100 a year if to them is a lot of money 1088 00:21:06,910 --> 00:21:06,920 $100 a year if to them is a lot of money 1089 00:21:06,920 --> 00:21:09,520 $100 a year if to them is a lot of money right but to be a prime member because 1090 00:21:09,520 --> 00:21:09,530 right but to be a prime member because 1091 00:21:09,530 --> 00:21:11,560 right but to be a prime member because it's so irresistible yeah it's like a 1092 00:21:11,560 --> 00:21:11,570 it's so irresistible yeah it's like a 1093 00:21:11,570 --> 00:21:13,419 it's so irresistible yeah it's like a no-brainer when you're a Prime member 1094 00:21:13,419 --> 00:21:13,429 no-brainer when you're a Prime member 1095 00:21:13,429 --> 00:21:14,950 no-brainer when you're a Prime member you're thinking well you know I'm gonna 1096 00:21:14,950 --> 00:21:14,960 you're thinking well you know I'm gonna 1097 00:21:14,960 --> 00:21:17,169 you're thinking well you know I'm gonna pay for the shipping anyway but I'm 1098 00:21:17,169 --> 00:21:17,179 pay for the shipping anyway but I'm 1099 00:21:17,179 --> 00:21:19,270 pay for the shipping anyway but I'm gonna get my stuff faster plus you know 1100 00:21:19,270 --> 00:21:19,280 gonna get my stuff faster plus you know 1101 00:21:19,280 --> 00:21:21,070 gonna get my stuff faster plus you know I get all these other benefits I get em 1102 00:21:21,070 --> 00:21:21,080 I get all these other benefits I get em 1103 00:21:21,080 --> 00:21:23,250 I get all these other benefits I get em is on you know video I can I can watch 1104 00:21:23,250 --> 00:21:23,260 is on you know video I can I can watch 1105 00:21:23,260 --> 00:21:26,710 is on you know video I can I can watch music and and all this stuff and and you 1106 00:21:26,710 --> 00:21:26,720 music and and all this stuff and and you 1107 00:21:26,720 --> 00:21:28,030 music and and all this stuff and and you may watch it you may not watch it but 1108 00:21:28,030 --> 00:21:28,040 may watch it you may not watch it but 1109 00:21:28,040 --> 00:21:30,610 may watch it you may not watch it but you like the fact that you have access 1110 00:21:30,610 --> 00:21:30,620 you like the fact that you have access 1111 00:21:30,620 --> 00:21:33,549 you like the fact that you have access to it right you have access to it that's 1112 00:21:33,549 --> 00:21:33,559 to it right you have access to it that's 1113 00:21:33,559 --> 00:21:36,760 to it right you have access to it that's irresistible offer