one of the most successful books of all
time in the personal development space
is Think and Grow Rich by Napoleon Hill
have you read the book almost every
single successful person that I know of
have read that one way or the other
sometime in their lives including me but
I think most people they don't really
understand the book or they read the
book with what I call a filter they
don't actually get what Napoleon Hill
was trying to teach and the message the
lesson he wants to convey so how do you
actually actually Think and Grow Rich by
thinking Grow Rich it doesn't mean you
just sit there and do nothing and you
meditate and then money will fall on
your lever that's not thinking Grow Rich
that's called meditate and grow pool
okay there's nothing in Grow Rich so
what does it mean now if you read the
book itself almost everybody likes the
first chapter desire having the desire
having their focus having that drive to
to be successful everybody loves that
chapter but the chapter that I think is
the most important that almost nobody
talks about is the eleventh principle of
achievement and that is accurate
thinking accurate thinking what that's
accurate thinking mean I'm not talking
about critical thinking critical
thinking is analyzing the agenda and
thoughts of others accurate thinking is
you're looking at any situation or
yourself or whatever is happening what
is the truth what is true and relevant
that's called accurate thinking it is
the most difficult to do by anything
that we do it is the most difficult to
do their thinking time if you were to
ask me take away everything I have take
away all the tools that I have in
business in sales in marketing
everything I have but you can leave me
with one thing what would I pick without
hesitation I will tell you is thinking
time the ability to think because
business
is an intellectual sport creating wealth
is an intellectual sport becoming
successful in - it's an intellectual
sport not necessary smart you are but
the ability to think what is going on
thinking time most people don't think
enough Henry Ford said it best thinking
is the hardest work there is that's why
so few people engaged in it what I mean
by thinking does that mean you locked
yourself in a room and just sit there
and let whatever thoughts that come to
mind and that's thinking no let me teach
you how to think this is probably to the
right person watching this it is the
most valuable skill the most valuable
lesson that I could teach you this is
literally the one thing that has made me
who I am today
the one thing that created Dan Locke one
thing and that's thinking time here's
how it works than what you think is very
simple you get yourself in a quiet
environment maybe you turn on some music
doesn't really matter
thinking is nothing more than asking
yourself profound and deep questions
that's what thinking is how's it again
thinking there's nothing more than
asking yourself deep and profound
questions when I said even profound it
means asking those questions that takes
a little bit time you need to think
about it not a very service level
questions let me give an example if you
ask yourself the question why can I make
more money that kind of quality of a
question leads to poor answers horrible
answers because think about it you ask
your mind well why can I make more money
what comes to mind what cause you suck
because you're no good because you're
not worthy because nobody likes you
because nobody wants to buy your stuff
nobody wants to do business with you or
maybe you don't have enough experience
you don't have a track record you don't
have enough resources you don't know the
right people
all this how does that help you in
any way a better question to ask maybe
perhaps is well how can I make more
money
but then that's also a very basic
question basic question but if you spend
a time and you actually think about and
sit down and dissect and you take the
time to craft a very profound questions
so you could say how can I make more
money how can you make that better
how can you make that question better
okay how about instead of being so vague
and so general instead of how can I make
more money how can I make more sales
there's a difference if you run a
business how do I make more sales okay
how about let's make it even better how
can I make more cells without getting
any new customers that's interesting you
see how now you're thinking from a
different perspective how about this let
me get one more layer how can i en't
more say how can i make more sales
without adding any new customers and
we're down adding any new expense mmm
now I see how does a high quality
question what you do is thinking time
you get you put yourself in my space
you write that questions at the top how
can I make more sales without adding any
new customers without adding any expense
new expense and now you sit down and you
go a pen a piece of paper
and you answer that you take your time
oh well I could sell more to my existing
customers interesting I can maybe
increase my price so I can make more
money interesting maybe I could also do
a joint venture with someone where only
pay them on a performance basis so if
they bring in more sales then I pay them
it doesn't add any more expense to what
I do that's interesting maybe maybe I
could also instead of selling something
one time I can sell it yeah and it's
some kind of continuity there so my
customer I pay me on it ongoing basis
maybe some kind of membership that's
interesting you see that's thinking it's
not just how can I make more money see
it's a very low level when you take
the time to think that's how you grow
that's actually how you actually think
and grow rich this is very deep soap on
down there but if you get this there
one thing this one skill this is what
makes you successful that's the
difference between the poor and the rich
the ability to think to do accurate
thinking on a consistent basis that's
the difference until next time I'll see
you my belt