no no no how do you get your prospect to
say more yes to you and more often you
see many years ago I wrote a book called
influence and you can find on Amazon for
a few dollars and in the book I talked
about the 47 psychological tactics you
can use to motivate persuade influen
your prospects to buy now there was one
of the very first few books that role in
early 20s married ones and I wrote a
book my intention was to lay it out and
talked about some of these psychological
tricks and tactics that companies and
marketers used to motivate consumers to
buy tend to my surprise consumers didn't
buy the book it was on a damn [ __ ]
marketers behind the book to persuade
more prospects so later on I changed the
title slightly and then that becomes a
very well-known marketing book so today
I want to share with you one of the
psychological tricks that you could use
to get your prospects to say yes to you
more often at a time I was about 23 24 I
was consulting with a client of mine and
if I was doing copywriting was doing
some consultation on the side and this
business owner is a restaurant so he
came to me and asking me so Dan I'm
planning to launch a new restaurant it's
kind of like a restaurant with like a
pump and he was asking you so what do
you think I should do what kind of
marketing do you think I should do and I
thought about it well I said let me ask
you this have you ever wanted to eat at
a restaurant and with a couple of your
friends and you thought you heard some
good things about it and you went to
that place and when you show up to the
restaurant
no one wasn't there it's an empty
restaurant and then you Sonny back down
and say okay well you know what let's go
somewhere else this place can be any
good cuz no one is in it right well you
walk by a restaurant like that that's a
place I wanted to try but
see anyone in it so it cannot be any
good on the other hand if this ever
happened to you you walk by a restaurant
then you have no clue you don't know
anything about and you walk by and you
see the place packed you see people
lining up and you start to yourself okay
I gotta try there let's go line up it
must be very very good and that's
exactly advice I gave to this business
owner I said he's what you need to do I
want you to get some people to line up
in front of your restaurant he said what
yep I want you to hire some professional
lined up earth line the people I want
you to get some people line up and I
want you to be very anxious kind of very
nervous and they are just waiting that's
all they do line up and I want you to
pack your place I want you to I don't
care if it's your friends your family
their friends I want you to pack your
place it Craig that energy and that vibe
it did that when he launched and guess
what exactly people were thinking about
it people were looking at the restaurant
or what what is this new restaurant all
about right and boom people started
lying up and more people line up and
more people line up and then when people
said well can I can i book a table it's
gonna be a two-hour wait oh my god a
two-hour way okay put me down
that's good right it gives them the
security it gives them a comfort if all
of these people line up it must be good
and that's a psychological trick I want
to teach you today you see people don't
want something until they know they can
have it or other people want it as well
it's a very powerful psychological trick
the power of popularity if something is
popular as a human being having their
social proof we think of that it must be
good if so many people like it cannot be
that bad right so what can you do to
create more demand what can you do to
make your product or service appear to
be more popular and what else can you do
to make yourself more exclusive so your
prospects they can get you too easy
you're not too accessible so you need
they need to jump through a few hoops
before they get to you so when they do
get to you they cherish
the opportunity to hire you and work
with you more it's that simple
it is des it was simple stuck a lot to a
trick if you want to get the boy and get
off on from Amazon is only a few dollars
right
you can I talk about all the 47
psychological tricks you might like them
until next time I'll see you my belly