you're watching this video because you
want to know what exactly is copywriting
and how do you get into it just like you
at a time I had no idea what copywriting
was I thought it has to deal with
intellectual property like Patent and
Trademark and and all these things I
thought the word was copy right righ T
that means that you have the exclusive
right to distribute or sell someone
else's work it could be a book it could
be like music on image or things like
that right so in my early years I was
struggling financially and just like
most people I had no idea what I needed
to do and I try a lot of different
things I try to stop this business and
and that business and none of them
really worked and fortunately after a
few years of struggles I was able to
find my first mentor Alan and Alan was
kind enough and was willing to take me
under his wings and I remember he said
this to me said then I'm about to teach
you a skill they would transform your
financial life forever it is a skill
that very few people in the world
understanding process it is a special
skill that once you master it you will
never have to worry about money again
you have the power to generate income on
demand or to launch or start or grow any
business that you desire and I was so
excited and I said well what is this
skill and he said it is the skill of
copywriting I I said what is copywriting
I don't understand
he said copywriting it is the ability to
use the written words to persuade
someone to take an action now that could
be to respond to a message that you
wrote it could be to purchase your
product it could be to click here or buy
this or take this sort of action and at
first I didn't quite understand the
power of it so when I was working for
him basically as an apprentice I
remember that we would send out these
direct mail letters to offer products
and services and programs to people
right with the right list and we would
send it out and now these are people
that we have never met and we've never
talked to and we would would send them
these letters in direct mail back in the
dates offering a product that would help
them solve a problem and we'll send out
thousands and thousands of these letters
and then a percentage of them would send
back the letter or sometimes with an
order form they were calling the office
or they were replying and send us back a
check or money order I was stunned I was
amazed like these are the people that I
will never talk to them we'll never met
them and yet they're there buying
something from us some that point and I
was hooked
right now I'm like this is so powerful
so let me give you my definition fast
for today of copywriting now after all
these years and I think I'll we find the
definition of copywriting which I'm
going to share that with you in just a
second and I think once you're here
you'll be so excited and you'll love it
it will make you tingle here we go
copywriting is closing in print that's
right closing in print it is the ability
to persuade influence and engage that's
what cooperating is it's not about
writing it is about closing because if
it is about writing that's definitely
not something that I could do because I
flunked English when I was in high
school so copywriting has a lot to do
with closing and selling and has very
little to do with
writing because if it has a lot to do
with writing I will not have been able
to do it because I flunk English twice
twice when I was in high school so it's
not about that and if he has a lot to do
with writing or academic writing then
all the professors all the teachers all
the English teachers they would be
successful copywriters that's not the
key so when Allen shared this with me I
was blown away
he asked me dan do you know that
copywriters amount some of the highest
paid people in the world and yet most
people don't even know this profession
exists and I said huh he said that's the
problem you don't even know you don't
get it he said look around you
everywhere look around you and I was
puzzled because I was young and I even
look everywhere it's an every single
letter that you get in the mail every TV
that you watch write every single
product you buy in your life right now
because a copywriter came out with the
concept came up with the brand wrote the
message and that's what persuade you to
buy everything around you the movie that
you watch the script the storytelling
the donation letter that's asking you to
donate money every single thing in your
life everywhere it's copy do you see it
copy is everywhere it is a multi
trillion dollar industry and yet no one
knows that this profession exists
everyone goes to school and they say
they want to be an accountant I want to
be a lawyer I want to be a doctor I want
to be an engineer no one knows that this
profession exists do you understand do
you understand dad how powerful this is
and I was just stunned blown away when
he said that to me
let me give you an example let's say
that there's a company there selling a
product online and they have a landing
page now in case you don't know what
landing page is a page that makes an
offer to sell the products let's say
they're doing a hundred thousand dollars
a year in revenue with that particular
product on this page and let's say that
page is converting at one percent
meaning that for every 100 visitors that
goes to their page one person would buy
it's a 1 percent conversion and let's
say it's a copywriter you're able to
look at the page and you make some
tweaks you change the headline you
change the offer you change the
guarantee maybe the call-to-action you
tweak the page a bit and now instead of
converting at 1 percent this page is
converting now at 2 percent now I want
you to think about comment below what
has just happened what have you done as
a copywriter
he's what you've done you've just double
you've just double the revenue for this
company from $100,000 to $200,000
without adding an extra dollar for
marketing are they spending more money
no do they need more people seeing the
page no are you adding more things to
deed to the product that it costs more
features no all you have done is
changing a few words or how the offer or
the message is being communicated to the
marketplace do you see the power of this
that is the power of copywriting the
next question you might have is what Dan
this is amazing how do I become a
copywriter you see maybe you want to
become a copywriter because you know
that how much income you could generate
as a copywriter if you're good that you
have the ability to work from home or
work from anywhere that you want that
you could work when you want with whom
you want from anywhere that you want
maybe you know because as a copywriter
it doesn't require you to have a degree
nor to have a lot of capital to start
off with you don't need that at all
now with copywriting is something that
you need to have someone who knows what
they're doing to transfer that skill to
you it is very very difficult to just
watch a video and say oh I'm gonna learn
cooperating
I always describe cooperating it's a
little bit like martial art right you
could watch video you can have an idea
who you watch on YouTube video and say
hey this is how you do certain moves but
how do you actually learn martial art
you got to go to a school you got to go
to a dojo you got to have a Sifu and
instructor and sensei to show you their
techniques and then you will practice
the techniques and you see if it would
give you feedback and help you correct
the form and eventually you'll be able
to to perform the same move the same way
right that's how it works in martial art
I believe learning copywriting becoming
a copywriter it's very much the same way
if becoming a copywriter is something
that you are considering I could shave
you at least five to ten years of
learning curve click on the link below
or in the description and get access to
my on-demand training there's no cost to
you consider this is an introduction to
what exactly is cooperating and what
copywriters actually do and eventually
how do you become one yourself if you
decide this is the path for you so go
ahead and click on a link right now