1 00:00:00,030 --> 00:00:01,939 Apple's Worldwide Developers Conference 2 00:00:01,939 --> 00:00:01,949 Apple's Worldwide Developers Conference 3 00:00:01,949 --> 00:00:04,700 Apple's Worldwide Developers Conference was full of interesting announcements 4 00:00:04,700 --> 00:00:04,710 was full of interesting announcements 5 00:00:04,710 --> 00:00:07,340 was full of interesting announcements starting with apples racial equity and 6 00:00:07,340 --> 00:00:07,350 starting with apples racial equity and 7 00:00:07,350 --> 00:00:09,860 starting with apples racial equity and justice initiative and kovat 19 address 8 00:00:09,860 --> 00:00:09,870 justice initiative and kovat 19 address 9 00:00:09,870 --> 00:00:13,070 justice initiative and kovat 19 address two weeks ago we announced apples racial 10 00:00:13,070 --> 00:00:13,080 two weeks ago we announced apples racial 11 00:00:13,080 --> 00:00:15,379 two weeks ago we announced apples racial equity and justice initiative with a 12 00:00:15,379 --> 00:00:15,389 equity and justice initiative with a 13 00:00:15,389 --> 00:00:18,230 equity and justice initiative with a commitment of 100 million dollars this 14 00:00:18,230 --> 00:00:18,240 commitment of 100 million dollars this 15 00:00:18,240 --> 00:00:20,029 commitment of 100 million dollars this initiative will challenge systemic 16 00:00:20,029 --> 00:00:20,039 initiative will challenge systemic 17 00:00:20,039 --> 00:00:21,980 initiative will challenge systemic barriers that limit opportunity for 18 00:00:21,980 --> 00:00:21,990 barriers that limit opportunity for 19 00:00:21,990 --> 00:00:24,170 barriers that limit opportunity for communities of color in the critical 20 00:00:24,170 --> 00:00:24,180 communities of color in the critical 21 00:00:24,180 --> 00:00:27,410 communities of color in the critical areas of education economic equality and 22 00:00:27,410 --> 00:00:27,420 areas of education economic equality and 23 00:00:27,420 --> 00:00:29,870 areas of education economic equality and criminal justice the new developer 24 00:00:29,870 --> 00:00:29,880 criminal justice the new developer 25 00:00:29,880 --> 00:00:32,150 criminal justice the new developer entrepreneur camp for black developers 26 00:00:32,150 --> 00:00:32,160 entrepreneur camp for black developers 27 00:00:32,160 --> 00:00:34,160 entrepreneur camp for black developers we want to do everything we can to 28 00:00:34,160 --> 00:00:34,170 we want to do everything we can to 29 00:00:34,170 --> 00:00:36,470 we want to do everything we can to foster the brightest lights and best 30 00:00:36,470 --> 00:00:36,480 foster the brightest lights and best 31 00:00:36,480 --> 00:00:39,020 foster the brightest lights and best ideas right now our world is also 32 00:00:39,020 --> 00:00:39,030 ideas right now our world is also 33 00:00:39,030 --> 00:00:40,819 ideas right now our world is also battling a virus that is affecting the 34 00:00:40,819 --> 00:00:40,829 battling a virus that is affecting the 35 00:00:40,829 --> 00:00:43,369 battling a virus that is affecting the daily lives of billions of people today 36 00:00:43,369 --> 00:00:43,379 daily lives of billions of people today 37 00:00:43,379 --> 00:00:46,220 daily lives of billions of people today the world is counting on all of us and 38 00:00:46,220 --> 00:00:46,230 the world is counting on all of us and 39 00:00:46,230 --> 00:00:48,260 the world is counting on all of us and on the products and experiences that we 40 00:00:48,260 --> 00:00:48,270 on the products and experiences that we 41 00:00:48,270 --> 00:00:50,389 on the products and experiences that we create to move forward with that 42 00:00:50,389 --> 00:00:50,399 create to move forward with that 43 00:00:50,399 --> 00:00:52,430 create to move forward with that let's get started by sending over to 44 00:00:52,430 --> 00:00:52,440 let's get started by sending over to 45 00:00:52,440 --> 00:00:54,860 let's get started by sending over to crack its first product announcement was 46 00:00:54,860 --> 00:00:54,870 crack its first product announcement was 47 00:00:54,870 --> 00:00:57,680 crack its first product announcement was iOS 14 new features include an app 48 00:00:57,680 --> 00:00:57,690 iOS 14 new features include an app 49 00:00:57,690 --> 00:01:00,110 iOS 14 new features include an app library size options for widgets and 50 00:01:00,110 --> 00:01:00,120 library size options for widgets and 51 00:01:00,120 --> 00:01:02,389 library size options for widgets and picture and picture video wouldn't it be 52 00:01:02,389 --> 00:01:02,399 picture and picture video wouldn't it be 53 00:01:02,399 --> 00:01:03,889 picture and picture video wouldn't it be great if there were a way to organize 54 00:01:03,889 --> 00:01:03,899 great if there were a way to organize 55 00:01:03,899 --> 00:01:06,590 great if there were a way to organize all of those apps without doing a thing 56 00:01:06,590 --> 00:01:06,600 all of those apps without doing a thing 57 00:01:06,600 --> 00:01:08,750 all of those apps without doing a thing well this year we're doing just that 58 00:01:08,750 --> 00:01:08,760 well this year we're doing just that 59 00:01:08,760 --> 00:01:10,820 well this year we're doing just that with something called the app library 60 00:01:10,820 --> 00:01:10,830 with something called the app library 61 00:01:10,830 --> 00:01:13,310 with something called the app library it's a new space at the end of your home 62 00:01:13,310 --> 00:01:13,320 it's a new space at the end of your home 63 00:01:13,320 --> 00:01:15,200 it's a new space at the end of your home screen pages that automatically 64 00:01:15,200 --> 00:01:15,210 screen pages that automatically 65 00:01:15,210 --> 00:01:17,960 screen pages that automatically organizes all your apps in one simple 66 00:01:17,960 --> 00:01:17,970 organizes all your apps in one simple 67 00:01:17,970 --> 00:01:20,719 organizes all your apps in one simple and easy to navigate view let's turn to 68 00:01:20,719 --> 00:01:20,729 and easy to navigate view let's turn to 69 00:01:20,729 --> 00:01:23,810 and easy to navigate view let's turn to widgets they now come in a variety of 70 00:01:23,810 --> 00:01:23,820 widgets they now come in a variety of 71 00:01:23,820 --> 00:01:26,480 widgets they now come in a variety of sizes I'm just gonna tap and hold on the 72 00:01:26,480 --> 00:01:26,490 sizes I'm just gonna tap and hold on the 73 00:01:26,490 --> 00:01:28,670 sizes I'm just gonna tap and hold on the weather widget and I can drag it out of 74 00:01:28,670 --> 00:01:28,680 weather widget and I can drag it out of 75 00:01:28,680 --> 00:01:31,490 weather widget and I can drag it out of today view and onto my home screen now 76 00:01:31,490 --> 00:01:31,500 today view and onto my home screen now 77 00:01:31,500 --> 00:01:34,910 today view and onto my home screen now when I tap on one I can actually page 78 00:01:34,910 --> 00:01:34,920 when I tap on one I can actually page 79 00:01:34,920 --> 00:01:36,350 when I tap on one I can actually page through all of the different sizes 80 00:01:36,350 --> 00:01:36,360 through all of the different sizes 81 00:01:36,360 --> 00:01:39,469 through all of the different sizes available the smart stack just gonna tap 82 00:01:39,469 --> 00:01:39,479 available the smart stack just gonna tap 83 00:01:39,479 --> 00:01:42,109 available the smart stack just gonna tap it and drop it here with the smart stack 84 00:01:42,109 --> 00:01:42,119 it and drop it here with the smart stack 85 00:01:42,119 --> 00:01:44,810 it and drop it here with the smart stack I can easily swipe through widgets to 86 00:01:44,810 --> 00:01:44,820 I can easily swipe through widgets to 87 00:01:44,820 --> 00:01:47,510 I can easily swipe through widgets to pick just the one I want for the moment 88 00:01:47,510 --> 00:01:47,520 pick just the one I want for the moment 89 00:01:47,520 --> 00:01:50,240 pick just the one I want for the moment next we're also bringing picture and 90 00:01:50,240 --> 00:01:50,250 next we're also bringing picture and 91 00:01:50,250 --> 00:01:52,310 next we're also bringing picture and picture to iPhone when I swipe to go 92 00:01:52,310 --> 00:01:52,320 picture to iPhone when I swipe to go 93 00:01:52,320 --> 00:01:55,100 picture to iPhone when I swipe to go home the video automatically goes into 94 00:01:55,100 --> 00:01:55,110 home the video automatically goes into 95 00:01:55,110 --> 00:01:56,959 home the video automatically goes into picture and picture right over the home 96 00:01:56,959 --> 00:01:56,969 picture and picture right over the home 97 00:01:56,969 --> 00:01:59,260 picture and picture right over the home screen and when I launch another app 98 00:01:59,260 --> 00:01:59,270 screen and when I launch another app 99 00:01:59,270 --> 00:02:03,319 screen and when I launch another app like notes I can keep watching now I can 100 00:02:03,319 --> 00:02:03,329 like notes I can keep watching now I can 101 00:02:03,329 --> 00:02:05,780 like notes I can keep watching now I can drag the picture to another part of the 102 00:02:05,780 --> 00:02:05,790 drag the picture to another part of the 103 00:02:05,790 --> 00:02:07,999 drag the picture to another part of the screen if I want to make it bigger I can 104 00:02:07,999 --> 00:02:08,009 screen if I want to make it bigger I can 105 00:02:08,009 --> 00:02:09,440 screen if I want to make it bigger I can even pinch to zoom 106 00:02:09,440 --> 00:02:09,450 even pinch to zoom 107 00:02:09,450 --> 00:02:12,350 even pinch to zoom and as I move between applications it 108 00:02:12,350 --> 00:02:12,360 and as I move between applications it 109 00:02:12,360 --> 00:02:15,200 and as I move between applications it stays with me and what's cool is I can 110 00:02:15,200 --> 00:02:15,210 stays with me and what's cool is I can 111 00:02:15,210 --> 00:02:17,960 stays with me and what's cool is I can also swipe it to the side and the audio 112 00:02:17,960 --> 00:02:17,970 also swipe it to the side and the audio 113 00:02:17,970 --> 00:02:20,570 also swipe it to the side and the audio keeps playing when it's off screen and 114 00:02:20,570 --> 00:02:20,580 keeps playing when it's off screen and 115 00:02:20,580 --> 00:02:23,990 keeps playing when it's off screen and Siri got seriously updated stories 116 00:02:23,990 --> 00:02:24,000 Siri got seriously updated stories 117 00:02:24,000 --> 00:02:25,070 Siri got seriously updated stories always been great for getting 118 00:02:25,070 --> 00:02:25,080 always been great for getting 119 00:02:25,080 --> 00:02:27,110 always been great for getting information and now has over 20 times 120 00:02:27,110 --> 00:02:27,120 information and now has over 20 times 121 00:02:27,120 --> 00:02:28,910 information and now has over 20 times more facts than just three years ago 122 00:02:28,910 --> 00:02:28,920 more facts than just three years ago 123 00:02:28,920 --> 00:02:31,700 more facts than just three years ago this year you can now ask Siri to send 124 00:02:31,700 --> 00:02:31,710 this year you can now ask Siri to send 125 00:02:31,710 --> 00:02:33,740 this year you can now ask Siri to send an audio message and Siri will start 126 00:02:33,740 --> 00:02:33,750 an audio message and Siri will start 127 00:02:33,750 --> 00:02:35,420 an audio message and Siri will start recording when communicating with 128 00:02:35,420 --> 00:02:35,430 recording when communicating with 129 00:02:35,430 --> 00:02:37,340 recording when communicating with someone in another language Siri can 130 00:02:37,340 --> 00:02:37,350 someone in another language Siri can 131 00:02:37,350 --> 00:02:39,230 someone in another language Siri can help with translations that's why we're 132 00:02:39,230 --> 00:02:39,240 help with translations that's why we're 133 00:02:39,240 --> 00:02:41,750 help with translations that's why we're introducing a new app called Translate 134 00:02:41,750 --> 00:02:41,760 introducing a new app called Translate 135 00:02:41,760 --> 00:02:43,520 introducing a new app called Translate you can translate your text and voice 136 00:02:43,520 --> 00:02:43,530 you can translate your text and voice 137 00:02:43,530 --> 00:02:45,830 you can translate your text and voice between any combination of these eleven 138 00:02:45,830 --> 00:02:45,840 between any combination of these eleven 139 00:02:45,840 --> 00:02:48,080 between any combination of these eleven languages just tap on the microphone and 140 00:02:48,080 --> 00:02:48,090 languages just tap on the microphone and 141 00:02:48,090 --> 00:02:50,900 languages just tap on the microphone and say what are your store hours koalas or 142 00:02:50,900 --> 00:02:50,910 say what are your store hours koalas or 143 00:02:50,910 --> 00:02:53,300 say what are your store hours koalas or Lesotho is the su tienda and just turn 144 00:02:53,300 --> 00:02:53,310 Lesotho is the su tienda and just turn 145 00:02:53,310 --> 00:02:54,740 Lesotho is the su tienda and just turn the phone to landscape to open 146 00:02:54,740 --> 00:02:54,750 the phone to landscape to open 147 00:02:54,750 --> 00:02:57,110 the phone to landscape to open conversation mode we've designed a 148 00:02:57,110 --> 00:02:57,120 conversation mode we've designed a 149 00:02:57,120 --> 00:02:59,270 conversation mode we've designed a side-by-side view that's easy for two 150 00:02:59,270 --> 00:02:59,280 side-by-side view that's easy for two 151 00:02:59,280 --> 00:03:01,280 side-by-side view that's easy for two people to know which side to follow in 152 00:03:01,280 --> 00:03:01,290 people to know which side to follow in 153 00:03:01,290 --> 00:03:03,800 people to know which side to follow in the conversation this mode is incredibly 154 00:03:03,800 --> 00:03:03,810 the conversation this mode is incredibly 155 00:03:03,810 --> 00:03:05,450 the conversation this mode is incredibly intuitive with just a single microphone 156 00:03:05,450 --> 00:03:05,460 intuitive with just a single microphone 157 00:03:05,460 --> 00:03:07,670 intuitive with just a single microphone button because the app intelligently 158 00:03:07,670 --> 00:03:07,680 button because the app intelligently 159 00:03:07,680 --> 00:03:10,070 button because the app intelligently detects the language spoken and shows 160 00:03:10,070 --> 00:03:10,080 detects the language spoken and shows 161 00:03:10,080 --> 00:03:11,810 detects the language spoken and shows translation on the correct side of the 162 00:03:11,810 --> 00:03:11,820 translation on the correct side of the 163 00:03:11,820 --> 00:03:15,080 translation on the correct side of the screen next up messages we are 164 00:03:15,080 --> 00:03:15,090 screen next up messages we are 165 00:03:15,090 --> 00:03:16,970 screen next up messages we are introducing a new way to let you stay 166 00:03:16,970 --> 00:03:16,980 introducing a new way to let you stay 167 00:03:16,980 --> 00:03:18,890 introducing a new way to let you stay connected to your most important 168 00:03:18,890 --> 00:03:18,900 connected to your most important 169 00:03:18,900 --> 00:03:21,440 connected to your most important conversations by letting you pin them at 170 00:03:21,440 --> 00:03:21,450 conversations by letting you pin them at 171 00:03:21,450 --> 00:03:23,330 conversations by letting you pin them at the top of your list so you can always 172 00:03:23,330 --> 00:03:23,340 the top of your list so you can always 173 00:03:23,340 --> 00:03:25,790 the top of your list so you can always get to them in iOS 14 we're adding even 174 00:03:25,790 --> 00:03:25,800 get to them in iOS 14 we're adding even 175 00:03:25,800 --> 00:03:28,100 get to them in iOS 14 we're adding even more ways to create your look with over 176 00:03:28,100 --> 00:03:28,110 more ways to create your look with over 177 00:03:28,110 --> 00:03:30,920 more ways to create your look with over 20 new hair and head wear styles to let 178 00:03:30,920 --> 00:03:30,930 20 new hair and head wear styles to let 179 00:03:30,930 --> 00:03:33,010 20 new hair and head wear styles to let you reflect your hobby profession and 180 00:03:33,010 --> 00:03:33,020 you reflect your hobby profession and 181 00:03:33,020 --> 00:03:35,870 you reflect your hobby profession and personality we've also added something 182 00:03:35,870 --> 00:03:35,880 personality we've also added something 183 00:03:35,880 --> 00:03:37,970 personality we've also added something that's even more relevant today face 184 00:03:37,970 --> 00:03:37,980 that's even more relevant today face 185 00:03:37,980 --> 00:03:41,030 that's even more relevant today face coverings and we're adding more age 186 00:03:41,030 --> 00:03:41,040 coverings and we're adding more age 187 00:03:41,040 --> 00:03:43,400 coverings and we're adding more age options too and now you can mention 188 00:03:43,400 --> 00:03:43,410 options too and now you can mention 189 00:03:43,410 --> 00:03:45,860 options too and now you can mention people in group chats or respond and 190 00:03:45,860 --> 00:03:45,870 people in group chats or respond and 191 00:03:45,870 --> 00:03:49,040 people in group chats or respond and inline messages an Apple Maps got some 192 00:03:49,040 --> 00:03:49,050 inline messages an Apple Maps got some 193 00:03:49,050 --> 00:03:51,440 inline messages an Apple Maps got some major upgrades not only can you now see 194 00:03:51,440 --> 00:03:51,450 major upgrades not only can you now see 195 00:03:51,450 --> 00:03:53,900 major upgrades not only can you now see dedicated routes for cycling but also 196 00:03:53,900 --> 00:03:53,910 dedicated routes for cycling but also 197 00:03:53,910 --> 00:03:57,050 dedicated routes for cycling but also evey routing for electric cars with iOS 198 00:03:57,050 --> 00:03:57,060 evey routing for electric cars with iOS 199 00:03:57,060 --> 00:03:59,390 evey routing for electric cars with iOS 14 the maps will track your current 200 00:03:59,390 --> 00:03:59,400 14 the maps will track your current 201 00:03:59,400 --> 00:04:01,520 14 the maps will track your current charge and factor in things like 202 00:04:01,520 --> 00:04:01,530 charge and factor in things like 203 00:04:01,530 --> 00:04:03,980 charge and factor in things like elevation and weather to automatically 204 00:04:03,980 --> 00:04:03,990 elevation and weather to automatically 205 00:04:03,990 --> 00:04:06,020 elevation and weather to automatically add charging stops along your route 206 00:04:06,020 --> 00:04:06,030 add charging stops along your route 207 00:04:06,030 --> 00:04:08,750 add charging stops along your route Apple is even doing away with car keys 208 00:04:08,750 --> 00:04:08,760 Apple is even doing away with car keys 209 00:04:08,760 --> 00:04:10,820 Apple is even doing away with car keys you can now leave the keys at home and 210 00:04:10,820 --> 00:04:10,830 you can now leave the keys at home and 211 00:04:10,830 --> 00:04:13,250 you can now leave the keys at home and unlock certain cars with your iPhone and 212 00:04:13,250 --> 00:04:13,260 unlock certain cars with your iPhone and 213 00:04:13,260 --> 00:04:15,590 unlock certain cars with your iPhone and the very first car to support this will 214 00:04:15,590 --> 00:04:15,600 the very first car to support this will 215 00:04:15,600 --> 00:04:18,440 the very first car to support this will be the new 2021 BMW 5-series 216 00:04:18,440 --> 00:04:18,450 be the new 2021 BMW 5-series 217 00:04:18,450 --> 00:04:20,539 be the new 2021 BMW 5-series and I placed my phone on the charging 218 00:04:20,539 --> 00:04:20,549 and I placed my phone on the charging 219 00:04:20,549 --> 00:04:21,199 and I placed my phone on the charging pad 220 00:04:21,199 --> 00:04:21,209 pad 221 00:04:21,209 --> 00:04:25,400 pad and then push to start with each key you 222 00:04:25,400 --> 00:04:25,410 and then push to start with each key you 223 00:04:25,410 --> 00:04:27,860 and then push to start with each key you share you can set options like a 224 00:04:27,860 --> 00:04:27,870 share you can set options like a 225 00:04:27,870 --> 00:04:30,529 share you can set options like a restricted driving profile perfect for 226 00:04:30,529 --> 00:04:30,539 restricted driving profile perfect for 227 00:04:30,539 --> 00:04:32,839 restricted driving profile perfect for teen drivers the new BMW will be 228 00:04:32,839 --> 00:04:32,849 teen drivers the new BMW will be 229 00:04:32,849 --> 00:04:35,210 teen drivers the new BMW will be available to customers next month in 230 00:04:35,210 --> 00:04:35,220 available to customers next month in 231 00:04:35,220 --> 00:04:36,710 available to customers next month in addition to adding this feature to iOS 232 00:04:36,710 --> 00:04:36,720 addition to adding this feature to iOS 233 00:04:36,720 --> 00:04:39,950 addition to adding this feature to iOS 14 we're also enabling it nya was 13 so 234 00:04:39,950 --> 00:04:39,960 14 we're also enabling it nya was 13 so 235 00:04:39,960 --> 00:04:41,719 14 we're also enabling it nya was 13 so customers can use their car keys even 236 00:04:41,719 --> 00:04:41,729 customers can use their car keys even 237 00:04:41,729 --> 00:04:45,320 customers can use their car keys even sooner introducing app clips a new 238 00:04:45,320 --> 00:04:45,330 sooner introducing app clips a new 239 00:04:45,330 --> 00:04:47,300 sooner introducing app clips a new feature designed to make sure you really 240 00:04:47,300 --> 00:04:47,310 feature designed to make sure you really 241 00:04:47,310 --> 00:04:49,309 feature designed to make sure you really do have an app for that they start with 242 00:04:49,309 --> 00:04:49,319 do have an app for that they start with 243 00:04:49,319 --> 00:04:52,040 do have an app for that they start with this card which quickly pops up and with 244 00:04:52,040 --> 00:04:52,050 this card which quickly pops up and with 245 00:04:52,050 --> 00:04:54,230 this card which quickly pops up and with just a tap you can launch the app clip 246 00:04:54,230 --> 00:04:54,240 just a tap you can launch the app clip 247 00:04:54,240 --> 00:04:55,790 just a tap you can launch the app clip you don't need to enter credit card 248 00:04:55,790 --> 00:04:55,800 you don't need to enter credit card 249 00:04:55,800 --> 00:04:57,950 you don't need to enter credit card numbers because app clips can use Apple 250 00:04:57,950 --> 00:04:57,960 numbers because app clips can use Apple 251 00:04:57,960 --> 00:05:00,469 numbers because app clips can use Apple pay for payments and you don't have to 252 00:05:00,469 --> 00:05:00,479 pay for payments and you don't have to 253 00:05:00,479 --> 00:05:02,390 pay for payments and you don't have to manually log into an account because it 254 00:05:02,390 --> 00:05:02,400 manually log into an account because it 255 00:05:02,400 --> 00:05:04,580 manually log into an account because it can take advantage of sign-in with Apple 256 00:05:04,580 --> 00:05:04,590 can take advantage of sign-in with Apple 257 00:05:04,590 --> 00:05:07,070 can take advantage of sign-in with Apple you'll be able to tap on NFC tags out in 258 00:05:07,070 --> 00:05:07,080 you'll be able to tap on NFC tags out in 259 00:05:07,080 --> 00:05:08,779 you'll be able to tap on NFC tags out in the world on things like parking meters 260 00:05:08,779 --> 00:05:08,789 the world on things like parking meters 261 00:05:08,789 --> 00:05:11,600 the world on things like parking meters or you can scan QR codes to launch app 262 00:05:11,600 --> 00:05:11,610 or you can scan QR codes to launch app 263 00:05:11,610 --> 00:05:12,950 or you can scan QR codes to launch app clips that work with products you 264 00:05:12,950 --> 00:05:12,960 clips that work with products you 265 00:05:12,960 --> 00:05:15,770 clips that work with products you purchase app clip code so you tap on 266 00:05:15,770 --> 00:05:15,780 purchase app clip code so you tap on 267 00:05:15,780 --> 00:05:17,899 purchase app clip code so you tap on them or scan them with a camera to bring 268 00:05:17,899 --> 00:05:17,909 them or scan them with a camera to bring 269 00:05:17,909 --> 00:05:20,480 them or scan them with a camera to bring up an app clip small in size so they 270 00:05:20,480 --> 00:05:20,490 up an app clip small in size so they 271 00:05:20,490 --> 00:05:23,719 up an app clip small in size so they launch fast photos music calls and more 272 00:05:23,719 --> 00:05:23,729 launch fast photos music calls and more 273 00:05:23,729 --> 00:05:26,540 launch fast photos music calls and more have all been upgraded on the iPad OS 2 274 00:05:26,540 --> 00:05:26,550 have all been upgraded on the iPad OS 2 275 00:05:26,550 --> 00:05:29,180 have all been upgraded on the iPad OS 2 the sidebar is a really powerful way to 276 00:05:29,180 --> 00:05:29,190 the sidebar is a really powerful way to 277 00:05:29,190 --> 00:05:31,820 the sidebar is a really powerful way to organize your photos too I can easily 278 00:05:31,820 --> 00:05:31,830 organize your photos too I can easily 279 00:05:31,830 --> 00:05:34,040 organize your photos too I can easily drag a photo to the sidebar and then 280 00:05:34,040 --> 00:05:34,050 drag a photo to the sidebar and then 281 00:05:34,050 --> 00:05:36,499 drag a photo to the sidebar and then just drop it to add it to an album we've 282 00:05:36,499 --> 00:05:36,509 just drop it to add it to an album we've 283 00:05:36,509 --> 00:05:38,360 just drop it to add it to an album we've brought this sidebar to many apps across 284 00:05:38,360 --> 00:05:38,370 brought this sidebar to many apps across 285 00:05:38,370 --> 00:05:41,360 brought this sidebar to many apps across iPad OS like notes where it provides 286 00:05:41,360 --> 00:05:41,370 iPad OS like notes where it provides 287 00:05:41,370 --> 00:05:43,159 iPad OS like notes where it provides quick and easy access to all your 288 00:05:43,159 --> 00:05:43,169 quick and easy access to all your 289 00:05:43,169 --> 00:05:46,219 quick and easy access to all your folders I can quickly jump between the 290 00:05:46,219 --> 00:05:46,229 folders I can quickly jump between the 291 00:05:46,229 --> 00:05:49,070 folders I can quickly jump between the new listen now and my playlists now an 292 00:05:49,070 --> 00:05:49,080 new listen now and my playlists now an 293 00:05:49,080 --> 00:05:50,629 new listen now and my playlists now an incoming call is presented with a 294 00:05:50,629 --> 00:05:50,639 incoming call is presented with a 295 00:05:50,639 --> 00:05:52,820 incoming call is presented with a compact notification that doesn't take 296 00:05:52,820 --> 00:05:52,830 compact notification that doesn't take 297 00:05:52,830 --> 00:05:55,249 compact notification that doesn't take you out of context and you can simply 298 00:05:55,249 --> 00:05:55,259 you out of context and you can simply 299 00:05:55,259 --> 00:05:57,020 you out of context and you can simply tap to answer or flick it away to 300 00:05:57,020 --> 00:05:57,030 tap to answer or flick it away to 301 00:05:57,030 --> 00:05:59,209 tap to answer or flick it away to dismiss as soon as you start typing you 302 00:05:59,209 --> 00:05:59,219 dismiss as soon as you start typing you 303 00:05:59,219 --> 00:06:00,860 dismiss as soon as you start typing you get relevant suggestions to complete 304 00:06:00,860 --> 00:06:00,870 get relevant suggestions to complete 305 00:06:00,870 --> 00:06:02,600 get relevant suggestions to complete your search and you can get to your web 306 00:06:02,600 --> 00:06:02,610 your search and you can get to your web 307 00:06:02,610 --> 00:06:05,300 your search and you can get to your web search results with just a tap Apple 308 00:06:05,300 --> 00:06:05,310 search results with just a tap Apple 309 00:06:05,310 --> 00:06:07,399 search results with just a tap Apple pencil just got even more powerful and 310 00:06:07,399 --> 00:06:07,409 pencil just got even more powerful and 311 00:06:07,409 --> 00:06:09,439 pencil just got even more powerful and so now when I draw a simple shape and 312 00:06:09,439 --> 00:06:09,449 so now when I draw a simple shape and 313 00:06:09,449 --> 00:06:11,990 so now when I draw a simple shape and pause at the end they'll automatically 314 00:06:11,990 --> 00:06:12,000 pause at the end they'll automatically 315 00:06:12,000 --> 00:06:14,719 pause at the end they'll automatically convert to that ideal shape retaining 316 00:06:14,719 --> 00:06:14,729 convert to that ideal shape retaining 317 00:06:14,729 --> 00:06:16,969 convert to that ideal shape retaining the same size and angle that you drew it 318 00:06:16,969 --> 00:06:16,979 the same size and angle that you drew it 319 00:06:16,979 --> 00:06:18,130 the same size and angle that you drew it at 320 00:06:18,130 --> 00:06:18,140 at 321 00:06:18,140 --> 00:06:20,260 at you'll notice how we can select the 322 00:06:20,260 --> 00:06:20,270 you'll notice how we can select the 323 00:06:20,270 --> 00:06:22,300 you'll notice how we can select the handwriting while avoiding the drawings 324 00:06:22,300 --> 00:06:22,310 handwriting while avoiding the drawings 325 00:06:22,310 --> 00:06:24,730 handwriting while avoiding the drawings nearby I can easily change the color or 326 00:06:24,730 --> 00:06:24,740 nearby I can easily change the color or 327 00:06:24,740 --> 00:06:27,070 nearby I can easily change the color or move it around the document let's say 328 00:06:27,070 --> 00:06:27,080 move it around the document let's say 329 00:06:27,080 --> 00:06:28,840 move it around the document let's say you want to search for Edison bulbs in 330 00:06:28,840 --> 00:06:28,850 you want to search for Edison bulbs in 331 00:06:28,850 --> 00:06:31,480 you want to search for Edison bulbs in Safari using scribble I can just write 332 00:06:31,480 --> 00:06:31,490 Safari using scribble I can just write 333 00:06:31,490 --> 00:06:33,910 Safari using scribble I can just write directly into the text field and it 334 00:06:33,910 --> 00:06:33,920 directly into the text field and it 335 00:06:33,920 --> 00:06:35,560 directly into the text field and it automatically gets converted to type 336 00:06:35,560 --> 00:06:35,570 automatically gets converted to type 337 00:06:35,570 --> 00:06:39,130 automatically gets converted to type text it also works in any text field so 338 00:06:39,130 --> 00:06:39,140 text it also works in any text field so 339 00:06:39,140 --> 00:06:40,900 text it also works in any text field so I can easily add a new reminder to my 340 00:06:40,900 --> 00:06:40,910 I can easily add a new reminder to my 341 00:06:40,910 --> 00:06:42,520 I can easily add a new reminder to my shared reminders lists with my husband 342 00:06:42,520 --> 00:06:42,530 shared reminders lists with my husband 343 00:06:42,530 --> 00:06:44,800 shared reminders lists with my husband you'll notice how scribble recognizes 344 00:06:44,800 --> 00:06:44,810 you'll notice how scribble recognizes 345 00:06:44,810 --> 00:06:47,680 you'll notice how scribble recognizes both English and Chinese in the same 346 00:06:47,680 --> 00:06:47,690 both English and Chinese in the same 347 00:06:47,690 --> 00:06:50,530 both English and Chinese in the same line Apple packed more features into its 348 00:06:50,530 --> 00:06:50,540 line Apple packed more features into its 349 00:06:50,540 --> 00:06:52,330 line Apple packed more features into its earbuds including the ability to 350 00:06:52,330 --> 00:06:52,340 earbuds including the ability to 351 00:06:52,340 --> 00:06:54,520 earbuds including the ability to automatically switch between devices and 352 00:06:54,520 --> 00:06:54,530 automatically switch between devices and 353 00:06:54,530 --> 00:06:57,610 automatically switch between devices and spatial audio for an authentic surround 354 00:06:57,610 --> 00:06:57,620 spatial audio for an authentic surround 355 00:06:57,620 --> 00:06:59,590 spatial audio for an authentic surround sound experience you need the sound 356 00:06:59,590 --> 00:06:59,600 sound experience you need the sound 357 00:06:59,600 --> 00:07:01,900 sound experience you need the sound field to stay fixed so the voice feels 358 00:07:01,900 --> 00:07:01,910 field to stay fixed so the voice feels 359 00:07:01,910 --> 00:07:04,000 field to stay fixed so the voice feels like it's coming from the actor and not 360 00:07:04,000 --> 00:07:04,010 like it's coming from the actor and not 361 00:07:04,010 --> 00:07:06,760 like it's coming from the actor and not some random point in space so we use the 362 00:07:06,760 --> 00:07:06,770 some random point in space so we use the 363 00:07:06,770 --> 00:07:08,830 some random point in space so we use the accelerometer and gyroscopes and ear 364 00:07:08,830 --> 00:07:08,840 accelerometer and gyroscopes and ear 365 00:07:08,840 --> 00:07:10,750 accelerometer and gyroscopes and ear pods Pro to track the motion of your 366 00:07:10,750 --> 00:07:10,760 pods Pro to track the motion of your 367 00:07:10,760 --> 00:07:13,090 pods Pro to track the motion of your head remapping the sound field so it 368 00:07:13,090 --> 00:07:13,100 head remapping the sound field so it 369 00:07:13,100 --> 00:07:15,610 head remapping the sound field so it stays anchored to your device even as 370 00:07:15,610 --> 00:07:15,620 stays anchored to your device even as 371 00:07:15,620 --> 00:07:18,370 stays anchored to your device even as your head moves and it's not only your 372 00:07:18,370 --> 00:07:18,380 your head moves and it's not only your 373 00:07:18,380 --> 00:07:20,080 your head moves and it's not only your head that can move but you might move 374 00:07:20,080 --> 00:07:20,090 head that can move but you might move 375 00:07:20,090 --> 00:07:22,870 head that can move but you might move your iPad or iPhone as well that's why 376 00:07:22,870 --> 00:07:22,880 your iPad or iPhone as well that's why 377 00:07:22,880 --> 00:07:24,970 your iPad or iPhone as well that's why we constantly compare the motion data 378 00:07:24,970 --> 00:07:24,980 we constantly compare the motion data 379 00:07:24,980 --> 00:07:27,760 we constantly compare the motion data from your head and your screen the sound 380 00:07:27,760 --> 00:07:27,770 from your head and your screen the sound 381 00:07:27,770 --> 00:07:30,370 from your head and your screen the sound stays in sync don't worry the Apple 382 00:07:30,370 --> 00:07:30,380 stays in sync don't worry the Apple 383 00:07:30,380 --> 00:07:32,830 stays in sync don't worry the Apple watch was not left out of the OS upgrade 384 00:07:32,830 --> 00:07:32,840 watch was not left out of the OS upgrade 385 00:07:32,840 --> 00:07:35,020 watch was not left out of the OS upgrade parade the fitness app now supports 386 00:07:35,020 --> 00:07:35,030 parade the fitness app now supports 387 00:07:35,030 --> 00:07:37,930 parade the fitness app now supports dance in dance we combined data from the 388 00:07:37,930 --> 00:07:37,940 dance in dance we combined data from the 389 00:07:37,940 --> 00:07:39,760 dance in dance we combined data from the accelerometer and the gyroscope to 390 00:07:39,760 --> 00:07:39,770 accelerometer and the gyroscope to 391 00:07:39,770 --> 00:07:41,350 accelerometer and the gyroscope to detect the difference between dancing 392 00:07:41,350 --> 00:07:41,360 detect the difference between dancing 393 00:07:41,360 --> 00:07:45,210 detect the difference between dancing with just your arms just your lower body 394 00:07:45,210 --> 00:07:45,220 with just your arms just your lower body 395 00:07:45,220 --> 00:07:47,560 with just your arms just your lower body or when you put it all together and 396 00:07:47,560 --> 00:07:47,570 or when you put it all together and 397 00:07:47,570 --> 00:07:49,930 or when you put it all together and dance with your entire body then we add 398 00:07:49,930 --> 00:07:49,940 dance with your entire body then we add 399 00:07:49,940 --> 00:07:51,520 dance with your entire body then we add in heart rate data for the most accurate 400 00:07:51,520 --> 00:07:51,530 in heart rate data for the most accurate 401 00:07:51,530 --> 00:07:55,270 in heart rate data for the most accurate calorie burn calculation watch OS 7 also 402 00:07:55,270 --> 00:07:55,280 calorie burn calculation watch OS 7 also 403 00:07:55,280 --> 00:07:56,950 calorie burn calculation watch OS 7 also tracks accurate calories for core 404 00:07:56,950 --> 00:07:56,960 tracks accurate calories for core 405 00:07:56,960 --> 00:07:59,050 tracks accurate calories for core training those exercises for your abs 406 00:07:59,050 --> 00:07:59,060 training those exercises for your abs 407 00:07:59,060 --> 00:08:01,510 training those exercises for your abs and back functional strength training a 408 00:08:01,510 --> 00:08:01,520 and back functional strength training a 409 00:08:01,520 --> 00:08:03,190 and back functional strength training a workout type that helps you get stronger 410 00:08:03,190 --> 00:08:03,200 workout type that helps you get stronger 411 00:08:03,200 --> 00:08:05,290 workout type that helps you get stronger and move better for everyday activities 412 00:08:05,290 --> 00:08:05,300 and move better for everyday activities 413 00:08:05,300 --> 00:08:07,900 and move better for everyday activities and also cool down to add on to another 414 00:08:07,900 --> 00:08:07,910 and also cool down to add on to another 415 00:08:07,910 --> 00:08:09,640 and also cool down to add on to another workout when you want to continue with 416 00:08:09,640 --> 00:08:09,650 workout when you want to continue with 417 00:08:09,650 --> 00:08:11,440 workout when you want to continue with easy moves and stretches as you bring 418 00:08:11,440 --> 00:08:11,450 easy moves and stretches as you bring 419 00:08:11,450 --> 00:08:12,790 easy moves and stretches as you bring your heart rate and breathing back to 420 00:08:12,790 --> 00:08:12,800 your heart rate and breathing back to 421 00:08:12,800 --> 00:08:15,370 your heart rate and breathing back to normal and on the flip side it has sleep 422 00:08:15,370 --> 00:08:15,380 normal and on the flip side it has sleep 423 00:08:15,380 --> 00:08:17,500 normal and on the flip side it has sleep tracking Apple watch tracks your sleep 424 00:08:17,500 --> 00:08:17,510 tracking Apple watch tracks your sleep 425 00:08:17,510 --> 00:08:19,480 tracking Apple watch tracks your sleep using a machine learning model that 426 00:08:19,480 --> 00:08:19,490 using a machine learning model that 427 00:08:19,490 --> 00:08:21,910 using a machine learning model that senses your motion and even interprets 428 00:08:21,910 --> 00:08:21,920 senses your motion and even interprets 429 00:08:21,920 --> 00:08:23,950 senses your motion and even interprets the micro movements caused by the rise 430 00:08:23,950 --> 00:08:23,960 the micro movements caused by the rise 431 00:08:23,960 --> 00:08:26,200 the micro movements caused by the rise and fall of your breath it can even 432 00:08:26,200 --> 00:08:26,210 and fall of your breath it can even 433 00:08:26,210 --> 00:08:27,430 and fall of your breath it can even track your hand-washing 434 00:08:27,430 --> 00:08:27,440 track your hand-washing 435 00:08:27,440 --> 00:08:30,280 track your hand-washing and watch OS 7 Apple watch is the first 436 00:08:30,280 --> 00:08:30,290 and watch OS 7 Apple watch is the first 437 00:08:30,290 --> 00:08:31,450 and watch OS 7 Apple watch is the first watch to deliver 438 00:08:31,450 --> 00:08:31,460 watch to deliver 439 00:08:31,460 --> 00:08:33,700 watch to deliver automatic detection when you start 440 00:08:33,700 --> 00:08:33,710 automatic detection when you start 441 00:08:33,710 --> 00:08:35,350 automatic detection when you start washing your hands and sensing of how 442 00:08:35,350 --> 00:08:35,360 washing your hands and sensing of how 443 00:08:35,360 --> 00:08:37,960 washing your hands and sensing of how long you actually wash our approach here 444 00:08:37,960 --> 00:08:37,970 long you actually wash our approach here 445 00:08:37,970 --> 00:08:39,790 long you actually wash our approach here is using machine learning models to 446 00:08:39,790 --> 00:08:39,800 is using machine learning models to 447 00:08:39,800 --> 00:08:41,200 is using machine learning models to determine motion which appears to be 448 00:08:41,200 --> 00:08:41,210 determine motion which appears to be 449 00:08:41,210 --> 00:08:43,120 determine motion which appears to be hand washing and then use audio to 450 00:08:43,120 --> 00:08:43,130 hand washing and then use audio to 451 00:08:43,130 --> 00:08:44,980 hand washing and then use audio to confirm the sound of running water or 452 00:08:44,980 --> 00:08:44,990 confirm the sound of running water or 453 00:08:44,990 --> 00:08:46,590 confirm the sound of running water or squishing soap on your hands 454 00:08:46,590 --> 00:08:46,600 squishing soap on your hands 455 00:08:46,600 --> 00:08:48,760 squishing soap on your hands during this you'll get a little coaching 456 00:08:48,760 --> 00:08:48,770 during this you'll get a little coaching 457 00:08:48,770 --> 00:08:51,550 during this you'll get a little coaching to do a good job you'll see a countdown 458 00:08:51,550 --> 00:08:51,560 to do a good job you'll see a countdown 459 00:08:51,560 --> 00:08:53,590 to do a good job you'll see a countdown along with haptics and sounds to make 460 00:08:53,590 --> 00:08:53,600 along with haptics and sounds to make 461 00:08:53,600 --> 00:08:54,910 along with haptics and sounds to make sure you wash as long as you're supposed 462 00:08:54,910 --> 00:08:54,920 sure you wash as long as you're supposed 463 00:08:54,920 --> 00:08:57,250 sure you wash as long as you're supposed to if you pause early there's a plate 464 00:08:57,250 --> 00:08:57,260 to if you pause early there's a plate 465 00:08:57,260 --> 00:08:59,260 to if you pause early there's a plate note to keep washing and when you're 466 00:08:59,260 --> 00:08:59,270 note to keep washing and when you're 467 00:08:59,270 --> 00:09:02,170 note to keep washing and when you're done you'll see hear and feel it on a 468 00:09:02,170 --> 00:09:02,180 done you'll see hear and feel it on a 469 00:09:02,180 --> 00:09:04,270 done you'll see hear and feel it on a more serious note Apple pivoted to 470 00:09:04,270 --> 00:09:04,280 more serious note Apple pivoted to 471 00:09:04,280 --> 00:09:06,490 more serious note Apple pivoted to privacy we're looking at more security 472 00:09:06,490 --> 00:09:06,500 privacy we're looking at more security 473 00:09:06,500 --> 00:09:08,440 privacy we're looking at more security more tracking control and more 474 00:09:08,440 --> 00:09:08,450 more tracking control and more 475 00:09:08,450 --> 00:09:11,290 more tracking control and more transparency in apps app store policy 476 00:09:11,290 --> 00:09:11,300 transparency in apps app store policy 477 00:09:11,300 --> 00:09:13,360 transparency in apps app store policy will require apps to ask before tracking 478 00:09:13,360 --> 00:09:13,370 will require apps to ask before tracking 479 00:09:13,370 --> 00:09:15,430 will require apps to ask before tracking you across apps and websites owned by 480 00:09:15,430 --> 00:09:15,440 you across apps and websites owned by 481 00:09:15,440 --> 00:09:17,380 you across apps and websites owned by other companies we're going to require 482 00:09:17,380 --> 00:09:17,390 other companies we're going to require 483 00:09:17,390 --> 00:09:19,180 other companies we're going to require each developer to self report their 484 00:09:19,180 --> 00:09:19,190 each developer to self report their 485 00:09:19,190 --> 00:09:21,670 each developer to self report their practices we'll show you what they tell 486 00:09:21,670 --> 00:09:21,680 practices we'll show you what they tell 487 00:09:21,680 --> 00:09:23,560 practices we'll show you what they tell us you can see if the developer is 488 00:09:23,560 --> 00:09:23,570 us you can see if the developer is 489 00:09:23,570 --> 00:09:25,300 us you can see if the developer is collecting a little bit of data on you 490 00:09:25,300 --> 00:09:25,310 collecting a little bit of data on you 491 00:09:25,310 --> 00:09:28,090 collecting a little bit of data on you or a lot of data or if they're sharing 492 00:09:28,090 --> 00:09:28,100 or a lot of data or if they're sharing 493 00:09:28,100 --> 00:09:29,980 or a lot of data or if they're sharing data with other companies to track you 494 00:09:29,980 --> 00:09:29,990 data with other companies to track you 495 00:09:29,990 --> 00:09:31,600 data with other companies to track you we're going to put this information on 496 00:09:31,600 --> 00:09:31,610 we're going to put this information on 497 00:09:31,610 --> 00:09:33,070 we're going to put this information on product pages in the App Store 498 00:09:33,070 --> 00:09:33,080 product pages in the App Store 499 00:09:33,080 --> 00:09:35,350 product pages in the App Store so for each app you can see highlights 500 00:09:35,350 --> 00:09:35,360 so for each app you can see highlights 501 00:09:35,360 --> 00:09:37,090 so for each app you can see highlights of their privacy information before you 502 00:09:37,090 --> 00:09:37,100 of their privacy information before you 503 00:09:37,100 --> 00:09:38,890 of their privacy information before you download it your smart home could also 504 00:09:38,890 --> 00:09:38,900 download it your smart home could also 505 00:09:38,900 --> 00:09:41,050 download it your smart home could also get smarter apples home products got a 506 00:09:41,050 --> 00:09:41,060 get smarter apples home products got a 507 00:09:41,060 --> 00:09:42,820 get smarter apples home products got a whole series of updates including 508 00:09:42,820 --> 00:09:42,830 whole series of updates including 509 00:09:42,830 --> 00:09:45,100 whole series of updates including automation adaptive lighting and facial 510 00:09:45,100 --> 00:09:45,110 automation adaptive lighting and facial 511 00:09:45,110 --> 00:09:47,590 automation adaptive lighting and facial recognition telling you who's there by 512 00:09:47,590 --> 00:09:47,600 recognition telling you who's there by 513 00:09:47,600 --> 00:09:49,120 recognition telling you who's there by leveraging the friends and family you've 514 00:09:49,120 --> 00:09:49,130 leveraging the friends and family you've 515 00:09:49,130 --> 00:09:50,980 leveraging the friends and family you've already tagged in your photos at and 516 00:09:50,980 --> 00:09:50,990 already tagged in your photos at and 517 00:09:50,990 --> 00:09:53,110 already tagged in your photos at and face recognition extends to home pod 518 00:09:53,110 --> 00:09:53,120 face recognition extends to home pod 519 00:09:53,120 --> 00:09:55,540 face recognition extends to home pod announcing who's at the door and with 520 00:09:55,540 --> 00:09:55,550 announcing who's at the door and with 521 00:09:55,550 --> 00:09:58,030 announcing who's at the door and with Apple TV you'll get a live view whenever 522 00:09:58,030 --> 00:09:58,040 Apple TV you'll get a live view whenever 523 00:09:58,040 --> 00:10:00,340 Apple TV you'll get a live view whenever someone rings the bell now for the Big 524 00:10:00,340 --> 00:10:00,350 someone rings the bell now for the Big 525 00:10:00,350 --> 00:10:03,940 someone rings the bell now for the Big Mac OS update Big Sur Apple has 526 00:10:03,940 --> 00:10:03,950 Mac OS update Big Sur Apple has 527 00:10:03,950 --> 00:10:06,130 Mac OS update Big Sur Apple has redesigned every app updated the 528 00:10:06,130 --> 00:10:06,140 redesigned every app updated the 529 00:10:06,140 --> 00:10:08,320 redesigned every app updated the Notification Center in widgets and added 530 00:10:08,320 --> 00:10:08,330 Notification Center in widgets and added 531 00:10:08,330 --> 00:10:09,940 Notification Center in widgets and added a control center to the Mac 532 00:10:09,940 --> 00:10:09,950 a control center to the Mac 533 00:10:09,950 --> 00:10:11,470 a control center to the Mac and what's really cool is that I can 534 00:10:11,470 --> 00:10:11,480 and what's really cool is that I can 535 00:10:11,480 --> 00:10:13,300 and what's really cool is that I can customize the menu bar with any of these 536 00:10:13,300 --> 00:10:13,310 customize the menu bar with any of these 537 00:10:13,310 --> 00:10:13,930 customize the menu bar with any of these controls 538 00:10:13,930 --> 00:10:13,940 controls 539 00:10:13,940 --> 00:10:17,140 controls so say I want one-click access to do not 540 00:10:17,140 --> 00:10:17,150 so say I want one-click access to do not 541 00:10:17,150 --> 00:10:19,660 so say I want one-click access to do not disturb well I can just click and drag 542 00:10:19,660 --> 00:10:19,670 disturb well I can just click and drag 543 00:10:19,670 --> 00:10:22,690 disturb well I can just click and drag it right into my menu bar and customize 544 00:10:22,690 --> 00:10:22,700 it right into my menu bar and customize 545 00:10:22,700 --> 00:10:23,770 it right into my menu bar and customize just like that 546 00:10:23,770 --> 00:10:23,780 just like that 547 00:10:23,780 --> 00:10:26,740 just like that Safari got a slew of new features like 548 00:10:26,740 --> 00:10:26,750 Safari got a slew of new features like 549 00:10:26,750 --> 00:10:29,290 Safari got a slew of new features like extensions a built in translation and a 550 00:10:29,290 --> 00:10:29,300 extensions a built in translation and a 551 00:10:29,300 --> 00:10:31,930 extensions a built in translation and a visual way to control tabs privacy is 552 00:10:31,930 --> 00:10:31,940 visual way to control tabs privacy is 553 00:10:31,940 --> 00:10:33,850 visual way to control tabs privacy is essential to everything we do at Apple 554 00:10:33,850 --> 00:10:33,860 essential to everything we do at Apple 555 00:10:33,860 --> 00:10:35,980 essential to everything we do at Apple and it's critical on the web if I click 556 00:10:35,980 --> 00:10:35,990 and it's critical on the web if I click 557 00:10:35,990 --> 00:10:37,570 and it's critical on the web if I click on the intelligent tracking prevention 558 00:10:37,570 --> 00:10:37,580 on the intelligent tracking prevention 559 00:10:37,580 --> 00:10:39,280 on the intelligent tracking prevention button I can see the number of known 560 00:10:39,280 --> 00:10:39,290 button I can see the number of known 561 00:10:39,290 --> 00:10:41,110 button I can see the number of known trackers that Safari protected me from 562 00:10:41,110 --> 00:10:41,120 trackers that Safari protected me from 563 00:10:41,120 --> 00:10:44,560 trackers that Safari protected me from on this webpage I can click here to see 564 00:10:44,560 --> 00:10:44,570 on this webpage I can click here to see 565 00:10:44,570 --> 00:10:45,280 on this webpage I can click here to see a list of 566 00:10:45,280 --> 00:10:45,290 a list of 567 00:10:45,290 --> 00:10:47,230 a list of known trackers right here in this 568 00:10:47,230 --> 00:10:47,240 known trackers right here in this 569 00:10:47,240 --> 00:10:49,689 known trackers right here in this popover and the full privacy report is 570 00:10:49,689 --> 00:10:49,699 popover and the full privacy report is 571 00:10:49,699 --> 00:10:51,579 popover and the full privacy report is just one click away you can just hover 572 00:10:51,579 --> 00:10:51,589 just one click away you can just hover 573 00:10:51,589 --> 00:10:54,460 just one click away you can just hover over tabs and see a nice preview of the 574 00:10:54,460 --> 00:10:54,470 over tabs and see a nice preview of the 575 00:10:54,470 --> 00:10:57,490 over tabs and see a nice preview of the page I'm ready to clean up now and 576 00:10:57,490 --> 00:10:57,500 page I'm ready to clean up now and 577 00:10:57,500 --> 00:10:59,499 page I'm ready to clean up now and that's easy too I can just bring up the 578 00:10:59,499 --> 00:10:59,509 that's easy too I can just bring up the 579 00:10:59,509 --> 00:11:01,960 that's easy too I can just bring up the context menu here and close all tabs to 580 00:11:01,960 --> 00:11:01,970 context menu here and close all tabs to 581 00:11:01,970 --> 00:11:04,509 context menu here and close all tabs to the right and all the Mac apps will feel 582 00:11:04,509 --> 00:11:04,519 the right and all the Mac apps will feel 583 00:11:04,519 --> 00:11:07,059 the right and all the Mac apps will feel different because the Mac is getting a 584 00:11:07,059 --> 00:11:07,069 different because the Mac is getting a 585 00:11:07,069 --> 00:11:10,329 different because the Mac is getting a new processor apple silicon is Apple's 586 00:11:10,329 --> 00:11:10,339 new processor apple silicon is Apple's 587 00:11:10,339 --> 00:11:12,999 new processor apple silicon is Apple's response to Intel our team delivered ten 588 00:11:12,999 --> 00:11:13,009 response to Intel our team delivered ten 589 00:11:13,009 --> 00:11:15,040 response to Intel our team delivered ten generations of increasingly complex and 590 00:11:15,040 --> 00:11:15,050 generations of increasingly complex and 591 00:11:15,050 --> 00:11:17,470 generations of increasingly complex and rich designs always improving 592 00:11:17,470 --> 00:11:17,480 rich designs always improving 593 00:11:17,480 --> 00:11:19,150 rich designs always improving performance now when we talk about 594 00:11:19,150 --> 00:11:19,160 performance now when we talk about 595 00:11:19,160 --> 00:11:21,639 performance now when we talk about performance we have to talk about power 596 00:11:21,639 --> 00:11:21,649 performance we have to talk about power 597 00:11:21,649 --> 00:11:23,620 performance we have to talk about power because all systems built today are 598 00:11:23,620 --> 00:11:23,630 because all systems built today are 599 00:11:23,630 --> 00:11:24,960 because all systems built today are constrained by power consumption 600 00:11:24,960 --> 00:11:24,970 constrained by power consumption 601 00:11:24,970 --> 00:11:28,030 constrained by power consumption thermals or both desktops deliver the 602 00:11:28,030 --> 00:11:28,040 thermals or both desktops deliver the 603 00:11:28,040 --> 00:11:30,160 thermals or both desktops deliver the highest performance but consume the most 604 00:11:30,160 --> 00:11:30,170 highest performance but consume the most 605 00:11:30,170 --> 00:11:32,980 highest performance but consume the most power notebooks trade-off performance 606 00:11:32,980 --> 00:11:32,990 power notebooks trade-off performance 607 00:11:32,990 --> 00:11:35,199 power notebooks trade-off performance for lower power making them portable as 608 00:11:35,199 --> 00:11:35,209 for lower power making them portable as 609 00:11:35,209 --> 00:11:37,360 for lower power making them portable as you can see normally to get more 610 00:11:37,360 --> 00:11:37,370 you can see normally to get more 611 00:11:37,370 --> 00:11:39,220 you can see normally to get more performance you have to consume more 612 00:11:39,220 --> 00:11:39,230 performance you have to consume more 613 00:11:39,230 --> 00:11:41,590 performance you have to consume more power when you take a closer look at 614 00:11:41,590 --> 00:11:41,600 power when you take a closer look at 615 00:11:41,600 --> 00:11:43,540 power when you take a closer look at this chart you realize you want to 616 00:11:43,540 --> 00:11:43,550 this chart you realize you want to 617 00:11:43,550 --> 00:11:45,970 this chart you realize you want to operate in the upper left corner you 618 00:11:45,970 --> 00:11:45,980 operate in the upper left corner you 619 00:11:45,980 --> 00:11:47,680 operate in the upper left corner you want to deliver the highest performance 620 00:11:47,680 --> 00:11:47,690 want to deliver the highest performance 621 00:11:47,690 --> 00:11:49,870 want to deliver the highest performance at the lowest power consumption and 622 00:11:49,870 --> 00:11:49,880 at the lowest power consumption and 623 00:11:49,880 --> 00:11:51,939 at the lowest power consumption and that's exactly where we want to take the 624 00:11:51,939 --> 00:11:51,949 that's exactly where we want to take the 625 00:11:51,949 --> 00:11:54,430 that's exactly where we want to take the Mac one huge feature is the uniform 626 00:11:54,430 --> 00:11:54,440 Mac one huge feature is the uniform 627 00:11:54,440 --> 00:11:56,590 Mac one huge feature is the uniform architecture that allows almost every 628 00:11:56,590 --> 00:11:56,600 architecture that allows almost every 629 00:11:56,600 --> 00:11:59,230 architecture that allows almost every app to function on all platforms the 630 00:11:59,230 --> 00:11:59,240 app to function on all platforms the 631 00:11:59,240 --> 00:12:01,180 app to function on all platforms the transition to Apple silicon is also 632 00:12:01,180 --> 00:12:01,190 transition to Apple silicon is also 633 00:12:01,190 --> 00:12:02,410 transition to Apple silicon is also great for developers who've already 634 00:12:02,410 --> 00:12:02,420 great for developers who've already 635 00:12:02,420 --> 00:12:04,449 great for developers who've already optimized their apps for other Apple 636 00:12:04,449 --> 00:12:04,459 optimized their apps for other Apple 637 00:12:04,459 --> 00:12:06,699 optimized their apps for other Apple platforms the shared architecture across 638 00:12:06,699 --> 00:12:06,709 platforms the shared architecture across 639 00:12:06,709 --> 00:12:08,650 platforms the shared architecture across our products means that their code will 640 00:12:08,650 --> 00:12:08,660 our products means that their code will 641 00:12:08,660 --> 00:12:11,769 our products means that their code will absolutely sing on our new Macs Rosetta 642 00:12:11,769 --> 00:12:11,779 absolutely sing on our new Macs Rosetta 643 00:12:11,779 --> 00:12:13,809 absolutely sing on our new Macs Rosetta too and a new Quick Start program will 644 00:12:13,809 --> 00:12:13,819 too and a new Quick Start program will 645 00:12:13,819 --> 00:12:15,370 too and a new Quick Start program will make it easy for developers to 646 00:12:15,370 --> 00:12:15,380 make it easy for developers to 647 00:12:15,380 --> 00:12:17,889 make it easy for developers to transition apps between platforms but 648 00:12:17,889 --> 00:12:17,899 transition apps between platforms but 649 00:12:17,899 --> 00:12:20,139 transition apps between platforms but developers have time the vast majority 650 00:12:20,139 --> 00:12:20,149 developers have time the vast majority 651 00:12:20,149 --> 00:12:22,150 developers have time the vast majority of Mac apps can be recompiled as 652 00:12:22,150 --> 00:12:22,160 of Mac apps can be recompiled as 653 00:12:22,160 --> 00:12:24,519 of Mac apps can be recompiled as universal in a few days so users can 654 00:12:24,519 --> 00:12:24,529 universal in a few days so users can 655 00:12:24,529 --> 00:12:28,059 universal in a few days so users can have fast native apps Rosetta too runs 656 00:12:28,059 --> 00:12:28,069 have fast native apps Rosetta too runs 657 00:12:28,069 --> 00:12:30,610 have fast native apps Rosetta too runs existing Mac apps our virtualization 658 00:12:30,610 --> 00:12:30,620 existing Mac apps our virtualization 659 00:12:30,620 --> 00:12:32,530 existing Mac apps our virtualization technology makes it easier than ever to 660 00:12:32,530 --> 00:12:32,540 technology makes it easier than ever to 661 00:12:32,540 --> 00:12:34,240 technology makes it easier than ever to bring other environments like Linux to 662 00:12:34,240 --> 00:12:34,250 bring other environments like Linux to 663 00:12:34,250 --> 00:12:36,970 bring other environments like Linux to the Mac and Mac users can for the first 664 00:12:36,970 --> 00:12:36,980 the Mac and Mac users can for the first 665 00:12:36,980 --> 00:12:40,629 the Mac and Mac users can for the first time run iOS and iPad OS apps directly 666 00:12:40,629 --> 00:12:40,639 time run iOS and iPad OS apps directly 667 00:12:40,639 --> 00:12:42,970 time run iOS and iPad OS apps directly tapping into the world's most vital app 668 00:12:42,970 --> 00:12:42,980 tapping into the world's most vital app 669 00:12:42,980 --> 00:12:45,429 tapping into the world's most vital app ecosystem we're launching a QuickStart 670 00:12:45,429 --> 00:12:45,439 ecosystem we're launching a QuickStart 671 00:12:45,439 --> 00:12:47,710 ecosystem we're launching a QuickStart program the focus of the QuickStart 672 00:12:47,710 --> 00:12:47,720 program the focus of the QuickStart 673 00:12:47,720 --> 00:12:49,329 program the focus of the QuickStart program is to enable developers to make 674 00:12:49,329 --> 00:12:49,339 program is to enable developers to make 675 00:12:49,339 --> 00:12:51,460 program is to enable developers to make their apps universal and take advantage 676 00:12:51,460 --> 00:12:51,470 their apps universal and take advantage 677 00:12:51,470 --> 00:12:53,559 their apps universal and take advantage of all the capabilities of Apple silicon 678 00:12:53,559 --> 00:12:53,569 of all the capabilities of Apple silicon 679 00:12:53,569 --> 00:12:56,170 of all the capabilities of Apple silicon this program also includes new developer 680 00:12:56,170 --> 00:12:56,180 this program also includes new developer 681 00:12:56,180 --> 00:12:58,480 this program also includes new developer transition kit hardware so developers 682 00:12:58,480 --> 00:12:58,490 transition kit hardware so developers 683 00:12:58,490 --> 00:12:59,140 transition kit hardware so developers can get going 684 00:12:59,140 --> 00:12:59,150 can get going 685 00:12:59,150 --> 00:13:01,300 can get going even before we ship production systems 686 00:13:01,300 --> 00:13:01,310 even before we ship production systems 687 00:13:01,310 --> 00:13:03,370 even before we ship production systems developers will be able to apply to the 688 00:13:03,370 --> 00:13:03,380 developers will be able to apply to the 689 00:13:03,380 --> 00:13:07,450 developers will be able to apply to the program at developer.apple.com today we 690 00:13:07,450 --> 00:13:07,460 program at developer.apple.com today we 691 00:13:07,460 --> 00:13:09,280 program at developer.apple.com today we will be shipping units out starting this 692 00:13:09,280 --> 00:13:09,290 will be shipping units out starting this 693 00:13:09,290 --> 00:13:12,280 will be shipping units out starting this week so you can get to work so what's 694 00:13:12,280 --> 00:13:12,290 week so you can get to work so what's 695 00:13:12,290 --> 00:13:14,590 week so you can get to work so what's the timeline for this transition well 696 00:13:14,590 --> 00:13:14,600 the timeline for this transition well 697 00:13:14,600 --> 00:13:16,840 the timeline for this transition well for developers it begins this week with 698 00:13:16,840 --> 00:13:16,850 for developers it begins this week with 699 00:13:16,850 --> 00:13:18,610 for developers it begins this week with the valuable information delivered at 700 00:13:18,610 --> 00:13:18,620 the valuable information delivered at 701 00:13:18,620 --> 00:13:21,040 the valuable information delivered at this conference as well as applying for 702 00:13:21,040 --> 00:13:21,050 this conference as well as applying for 703 00:13:21,050 --> 00:13:23,140 this conference as well as applying for the QuickStart program and for the 704 00:13:23,140 --> 00:13:23,150 the QuickStart program and for the 705 00:13:23,150 --> 00:13:24,940 the QuickStart program and for the customers we expect to ship our first 706 00:13:24,940 --> 00:13:24,950 customers we expect to ship our first 707 00:13:24,950 --> 00:13:27,070 customers we expect to ship our first Mac with apple silicon by the end of 708 00:13:27,070 --> 00:13:27,080 Mac with apple silicon by the end of 709 00:13:27,080 --> 00:13:29,140 Mac with apple silicon by the end of this year and we expect the transition 710 00:13:29,140 --> 00:13:29,150 this year and we expect the transition 711 00:13:29,150 --> 00:13:32,110 this year and we expect the transition to take about two years we plan to 712 00:13:32,110 --> 00:13:32,120 to take about two years we plan to 713 00:13:32,120 --> 00:13:33,940 to take about two years we plan to continue to support and release new 714 00:13:33,940 --> 00:13:33,950 continue to support and release new 715 00:13:33,950 --> 00:13:36,280 continue to support and release new versions of Mac OS for intel-based Mac's 716 00:13:36,280 --> 00:13:36,290 versions of Mac OS for intel-based Mac's 717 00:13:36,290 --> 00:13:37,600 versions of Mac OS for intel-based Mac's for years to come 718 00:13:37,600 --> 00:13:37,610 for years to come 719 00:13:37,610 --> 00:13:40,000 for years to come our OS releases will be available as 720 00:13:40,000 --> 00:13:40,010 our OS releases will be available as 721 00:13:40,010 --> 00:13:43,240 our OS releases will be available as developer betas today and each of them 722 00:13:43,240 --> 00:13:43,250 developer betas today and each of them 723 00:13:43,250 --> 00:13:45,400 developer betas today and each of them will have a public beta including watch 724 00:13:45,400 --> 00:13:45,410 will have a public beta including watch 725 00:13:45,410 --> 00:13:47,830 will have a public beta including watch OS for the very first time starting next 726 00:13:47,830 --> 00:13:47,840 OS for the very first time starting next 727 00:13:47,840 --> 00:13:50,560 OS for the very first time starting next month and all of this great software 728 00:13:50,560 --> 00:13:50,570 month and all of this great software 729 00:13:50,570 --> 00:13:52,240 month and all of this great software will be available to our customers this 730 00:13:52,240 --> 00:13:52,250 will be available to our customers this 731 00:13:52,250 --> 00:13:54,550 will be available to our customers this fall