hello and welcome back to apple park
i am so glad you could join us today and
we've got some more
huge announcements for you today i'm so
excited to tell you about homepod mini
it's an incredible smart speaker with a
compact elegant design that's perfect
for your home
it's wrapped in a beautiful seamless
mesh fabric that not only looks great
but was created specifically for its
acoustic performance
on top of homepod mini is a backlit
touch surface that provides controls for
volume play pause
and even illuminates when you invoke
siri we started by custom designing
every acoustic element
we created a full range dynamic driver
that delivers high output
while keeping distortion to a minimum
and developed a pair of high
excursion force cancelling passive
radiators that enable
amazing bass response in order to get
truly big sound out of this compact
design
we combined it with the powerful apple
s5 chip and advanced software
which altogether enables something we
call computational audio
when you place two in the same room
they'll intelligently become a stereo
pair
filling your space with rich enveloping
sound using the u1 ultra wideband chip
which we introduced in iphone last year
homepod mini can understand
with high precision when your iphone is
nearby in the past three years
siri's gotten faster and more concise
but what really sets homepod mini apart
is siri's deep integration with iphone
using siri homepod mini can access the
apps on your iphone
to send a message check your calendar
make a call
even find your iphone and because of
this you'll be able to ask homepod mini
for a personal update with just a single
request
of course your voice isn't the only
voice in your house
siri knows that and can recognize the
voices of each member of your household
so that everyone gets their own personal
experience and deep integration with
iphone
also enables a magical experience with
carplay
ask homepod mini what time target closes
and a series suggestion
automatically appears in car play so
when you hop in the car
the route is ready and waiting for you
with the intelligence of siri
homepod mini helps you get things done
around the home homepod mini
automatically integrates with a whole
map
so you can control all of your homekit
accessories with just your voice
you can ask to turn down the heat lock
the doors
dim the lights or even set a scene
hey siri good morning good morning the
scene is set
to control multiple accessories with a
single voice command
one of the most important parts of the
smart home is communicating with your
family
which is why we created intercom
intercom lets you quickly send a message
from one homepod to another
in a different room or to multiple rooms
throughout your home what's really
exciting is that we've taken it a step
further
and designed intercom to also work with
your iphone
ipad apple watch and even carplay
something only apple can do you'll get a
home intercom system that goes
everywhere with you ask everyone who's
hungry i've got pizza
the message will automatically play on
homepod speakers throughout the home
and a notification will appear on your
family's personal devices
and intercom messages will play on
airpods as well so you can always get
your kids attention
not only is homepod mini packed with
great features
like every apple product it's designed
with your privacy
and security in mind nothing you say is
sent out of your home until you activate
siri with a touch
or it hears those magic words hey siri
and your requests are not associated
with your apple id
and you choose whether apple saves your
audio recordings
personal requests only work when your
iphone is home with you
and all communication with smart home
accessories uses strong encryption
and i'm thrilled to announce that
homepod mini will be available for just
99 and you can order homepod mini
november 6th and it'll start shipping
the week of november 16th
so that's homepod mini now let's talk
about
iphone today we're bringing 5g
to iphone this is a huge moment for
all of us and we're really excited 5g
networks are more advanced with lower
latency and less network congestion
so you can get higher network speeds
even in densely populated areas
and 5g even helps protect your privacy
and security since you won't need to
connect to unknown unsecured public
wi-fi hotspots as often
we are very excited about 5g on iphone
and we are going to introduce 5g across
our
entire lineup of new iphone models today
introducing iphone 12. it has smooth
flat edges
allowing the aluminum frame and glass to
stay flush
front and back creating this unique
uniform construction
inside and out iphone was re-architected
to pack in new technologies
into a smaller form factor the design
looks amazing
in five stunning new colors black white
product red green and a gorgeous blue
iphone 12 features the same great 6.1
inch display size as iphone 11
yet we reduce the display borders to
create a much smaller iphone
if we compare it to iphone 11 iphone 12
is 11
thinner 15 smaller in volume and 16
percent lighter
keeping the display size and reducing
the footprint was only possible by
bringing our best display technology to
iphone 12
and that is our super retina xdr display
each oled pixel has its own light which
can be individually controlled
giving us pixel precision brightness
rich colors
and an amazing two million to one
contrast ratio
our incredible materials engineering
team has been working closely with our
partners at corning
the leaders in glass technology on the
new cutting edge material
and we call it ceramic shield ceramic
shield is tougher
than any smartphone glass and along with
our new design
it makes iphone more durable than ever
we measured four times better drop
performance
that means if your iphone accidentally
slips out of your pocket
ceramic shield will have four times the
chance of surviving without cracking
so that's iphone 12 with 5g
but to add to all these big
announcements we also wanted to do
something
a little different this is iphone 12
mini with its amazing size it fits in
the palm of your hand
while still keeping the expansive edge
to edge super retina
xdr display it's smaller and lighter
than our 4.7 inch models like iphone 8
but with a larger 5.4 inch display that
lets you see
so much more with its compact size the
iphone 12 mini has the exact
same features as iphone 12. you're just
choosing between two great sizes
in fact iphone 12 mini is the smallest
thinnest and lightest 5g phone in the
world
with its large screen and compact size
we think this will be an incredibly
popular iphone
everything on iphone 12 and iphone 12
mini is the latest
5g the fastest chip with a14 bionic
most advanced display with oled all new
design with ceramic shield
even better water resistance new cameras
for low light
and magsafe the iphone 12 lineup will
start
at just 6.99 for iphone 12 mini
and 7.99 for iphone 12. the new six core
cpu in a14 is the fastest cpu in any
smartphone
in fact it's up to 50 percent faster
a14 also features our latest four core
gpu design
driving increased image quality and
overall efficiency
we want to take it even further with our
pro line of iphones
this is iphone 12 pro iphone 12 pro is
designed for our users who want the
absolute most from their iphone it takes
our new design
even further with premium materials
this includes a durable and beautiful
surgical grade
stainless steel band and precision
milled
back glass they come in four new
finishes
including an elegant silver a rich deep
graphite
a stunning gold and an all new pacific
blue
the pro models also feature our
incredibly durable
ceramic shield and these models have
best in class
water and dust resistance with an ip68
rating
so they can withstand submersion at up
to six meters
for people who want our biggest displays
this is the largest display
ever in an iphone with our highest
resolution
featuring nearly three and a half
million pixels
hdr video comes to life high resolution
hdr movies
and tv shows that you stream over 5g
will look amazing
we combine state-of-the-art camera
hardware with this amazing
compute power to create a pro camera
system
that is unlike any other device
iphone 12 pro features our amazing ultra
wide camera with the 120 degree
field of view and our new wide camera
with faster f 1.6 aperture
and 7 element lens that lets in 27
more light iphone 12 pro also features a
52 millimeter
telephoto camera for stunning portraits
so iphone 12 pro delivers
high quality optical images at three
different focal lengths
with 4x optical zoom range in iphone 12
pro max we've been able to create our
best camera
ever we have a brand new telephoto
camera with a 65 millimeter focal length
moving from a 52 millimeter focal length
to a 65 millimeter
allows for longer framing in the classic
portrait style
with the new telephoto you can now
optically zoom in two and a half times
for even closer shots
or tighter crops which means improving
to a 5x optical zoom range
from the ultra wide 13 millimeter to the
telephoto 65 millimeter
iphone 12 pro max features an all-new
massive
wide camera with an f 1.6 aperture a new
sensor
and new system for optical image
stabilization
or ois let me first tell you about the
new sensor
it's 47 larger with 1.7 micron pixels
our largest yet larger pixels plus a
faster aperture gives
iphone 12 pro max an incredible 87
improvement in low light which is our
biggest leap in light gathering
capability
on top of that we developed a completely
new system for optical image
stabilization
that adopts a high-end dslr approach
called sensor shift
sensor shift applies stabilization to
the sensor
instead of the heavier lens to precisely
control motion in
x and y while maintaining sharpness
and it delivers steady video with a
truly cinematic feel
apple pro raw things like sharpening
white balance and tone mapping become
instructions rather than being baked
into the photo
delivering full creative control over
color detail
and dynamic range because all the data
is contained
in apple pro raw this image can be
processed in various ways while
retaining the crisp
beautifully rendered detail you can edit
apple pro raw directly in our photos app
and other professional photo editing
apps
iphone 12 pro is the first camera to
record in dolby vision hdr
to accomplish this every single frame of
10-bit video
runs through our isp generating a
histogram
allowing iphone to grade each frame in
dolby vision
live while you're recording and we can
do this at 4k
resolution and 60 frames per second and
only device
that enables you to capture edit watch
and share dolby vision video magsafe is
an advanced new system
it starts by improving the wireless
charging experience
the magnets are optimized for alignment
and efficiency and we improved our
shielding design to safely provide
up to 15 watts for faster charging we
use a custom nano crystalline shield
to capture magnetic flux we also added
two new sensors
a single turn coil nfc and a sensitive
magnetometer
which senses magnetic field strength and
can instantly react to it
this enables iphone 12 to recognize and
provide
a better experience for accessories any
magsafe accessory can simply snap
onto the back of iphone with all new
cases for iphone 12
silicone clear leather which have
magnets to snap
on and off and they're far easier to use
and you can use other magsafe
accessories on top of the cases
like the magsafe charger and there's a
magsafe wallet
it just snaps to the back of iphone and
also works on top of magsafe cases
the leather sleeve uses magsafe sensors
to identify when iphone is inside
to reveal the clock we also developed
the new magsafe duo charger for your
iphone
and apple watch later this year one of
the best games of all time is coming to
iphone
i'm of course talking about league of
legends
but by 2030 we plan to have
net zero climate impact across our
entire business
including our manufacturing supply chain
and all product life cycles
this means that every apple device sold
from material collection
component manufacturing assembly
transport
customer use charging all the way
through recycling and material recovery
will be
100 carbon neutral and now
for the first time we are using 100
recycled rare earth elements in all
magnets
we've pushed the industry with depth
technology over the years
and today we continue that innovation
with
a lidar scanner lidar stands for light
detection and ranging
and it measures how long it takes light
to reach an object and reflect back
we've adopted this technology for iphone
and with the machine learning and depth
frameworks of ios 14
iphone understands the world around you
and builds a precise depth map of the
scene
it enables object and room scanning
photo and video effects
and precise placement of ar objects
lidar makes iphone 12 pro a powerful
device for delivering instant ar and
unlocking
endless opportunities in apps with
lidar's ability to see in the dark
we use it for autofocus and low light
scenes improving accuracy to focus
and reducing capture time instead of
hunting for focus
the lidar scanner can identify the
subject focus
and capture right away this works in
photos and
videos in fact with lidar we can improve
focus time in low light scenes
by up to six times so your subject is
clearly in focus
without missing the moment with iphone
12 pro starting at 9.99
and we're doubling the starting capacity
to 128 gigabytes
and iphone 12 pro max with our best
cameras ever
at 10.99 iphone 12 and iphone 12 pro
will be available for
pre-order this friday october 16
and available next week on october 23rd
iphone 12 pro max and iphone 12 mini
will be available for pre-order
starting on friday november 6 and they
will begin shipping the following week
on november 13th so this
is our new iphone lineup