1 00:00:00,000 --> 00:00:05,570 you probably recognize this it's a 2 00:00:05,570 --> 00:00:05,580 you probably recognize this it's a 3 00:00:05,580 --> 00:00:08,120 you probably recognize this it's a lightning cable they are everywhere 4 00:00:08,120 --> 00:00:08,130 lightning cable they are everywhere 5 00:00:08,130 --> 00:00:11,299 lightning cable they are everywhere in 2012 we said goodbye to 30-pin and 6 00:00:11,299 --> 00:00:11,309 in 2012 we said goodbye to 30-pin and 7 00:00:11,309 --> 00:00:13,759 in 2012 we said goodbye to 30-pin and Lightning became apple's main connector 8 00:00:13,759 --> 00:00:13,769 Lightning became apple's main connector 9 00:00:13,769 --> 00:00:16,430 Lightning became apple's main connector but seven years later it's on only two 10 00:00:16,430 --> 00:00:16,440 but seven years later it's on only two 11 00:00:16,440 --> 00:00:19,910 but seven years later it's on only two types of devices iPhones and lower end 12 00:00:19,910 --> 00:00:19,920 types of devices iPhones and lower end 13 00:00:19,920 --> 00:00:22,099 types of devices iPhones and lower end iPads when Apple introduced the 14 00:00:22,099 --> 00:00:22,109 iPads when Apple introduced the 15 00:00:22,109 --> 00:00:23,870 iPads when Apple introduced the Lightning connector Phil Schiller said 16 00:00:23,870 --> 00:00:23,880 Lightning connector Phil Schiller said 17 00:00:23,880 --> 00:00:25,880 Lightning connector Phil Schiller said but so much has changed since we first 18 00:00:25,880 --> 00:00:25,890 but so much has changed since we first 19 00:00:25,890 --> 00:00:28,939 but so much has changed since we first created that 30 pin connector now the 20 00:00:28,939 --> 00:00:28,949 created that 30 pin connector now the 21 00:00:28,949 --> 00:00:32,389 created that 30 pin connector now the same is true of lightning Apple's 22 00:00:32,389 --> 00:00:32,399 same is true of lightning Apple's 23 00:00:32,399 --> 00:00:34,729 same is true of lightning Apple's connectors have become fragmented in 24 00:00:34,729 --> 00:00:34,739 connectors have become fragmented in 25 00:00:34,739 --> 00:00:37,940 connectors have become fragmented in 2018 it unveiled the new iPad pro with a 26 00:00:37,940 --> 00:00:37,950 2018 it unveiled the new iPad pro with a 27 00:00:37,950 --> 00:00:41,569 2018 it unveiled the new iPad pro with a USB C port instead of lightning but when 28 00:00:41,569 --> 00:00:41,579 USB C port instead of lightning but when 29 00:00:41,579 --> 00:00:43,490 USB C port instead of lightning but when Apple updated it slower and iPads in 30 00:00:43,490 --> 00:00:43,500 Apple updated it slower and iPads in 31 00:00:43,500 --> 00:00:45,830 Apple updated it slower and iPads in March they kept the Lightning port so 32 00:00:45,830 --> 00:00:45,840 March they kept the Lightning port so 33 00:00:45,840 --> 00:00:47,840 March they kept the Lightning port so now some iPads use lightning and some 34 00:00:47,840 --> 00:00:47,850 now some iPads use lightning and some 35 00:00:47,850 --> 00:00:51,049 now some iPads use lightning and some use USB see MacBooks also use USB see 36 00:00:51,049 --> 00:00:51,059 use USB see MacBooks also use USB see 37 00:00:51,059 --> 00:00:53,180 use USB see MacBooks also use USB see but still the iPhone comes with the 38 00:00:53,180 --> 00:00:53,190 but still the iPhone comes with the 39 00:00:53,190 --> 00:00:55,760 but still the iPhone comes with the lightning to USB a cable so you can't 40 00:00:55,760 --> 00:00:55,770 lightning to USB a cable so you can't 41 00:00:55,770 --> 00:00:57,709 lightning to USB a cable so you can't even plug your iPhone into your MacBook 42 00:00:57,709 --> 00:00:57,719 even plug your iPhone into your MacBook 43 00:00:57,719 --> 00:01:00,049 even plug your iPhone into your MacBook without buying a separate cable somehow 44 00:01:00,049 --> 00:01:00,059 without buying a separate cable somehow 45 00:01:00,059 --> 00:01:02,150 without buying a separate cable somehow Apple's most important product is the 46 00:01:02,150 --> 00:01:02,160 Apple's most important product is the 47 00:01:02,160 --> 00:01:04,910 Apple's most important product is the odd one out to be clear lightning was a 48 00:01:04,910 --> 00:01:04,920 odd one out to be clear lightning was a 49 00:01:04,920 --> 00:01:07,670 odd one out to be clear lightning was a good connector seven years ago it 50 00:01:07,670 --> 00:01:07,680 good connector seven years ago it 51 00:01:07,680 --> 00:01:10,190 good connector seven years ago it transfers power and data it was faster 52 00:01:10,190 --> 00:01:10,200 transfers power and data it was faster 53 00:01:10,200 --> 00:01:12,289 transfers power and data it was faster than 30 pen of course it's reversible 54 00:01:12,289 --> 00:01:12,299 than 30 pen of course it's reversible 55 00:01:12,299 --> 00:01:15,140 than 30 pen of course it's reversible the connections super secure and replace 56 00:01:15,140 --> 00:01:15,150 the connections super secure and replace 57 00:01:15,150 --> 00:01:17,300 the connections super secure and replace the cables are really easy to find the 58 00:01:17,300 --> 00:01:17,310 the cables are really easy to find the 59 00:01:17,310 --> 00:01:20,149 the cables are really easy to find the problem is that its proprietary so few 60 00:01:20,149 --> 00:01:20,159 problem is that its proprietary so few 61 00:01:20,159 --> 00:01:22,640 problem is that its proprietary so few devices actually use it it forces you to 62 00:01:22,640 --> 00:01:22,650 devices actually use it it forces you to 63 00:01:22,650 --> 00:01:24,320 devices actually use it it forces you to buy dongles and carry around extra 64 00:01:24,320 --> 00:01:24,330 buy dongles and carry around extra 65 00:01:24,330 --> 00:01:26,450 buy dongles and carry around extra cables but it's not just a minor 66 00:01:26,450 --> 00:01:26,460 cables but it's not just a minor 67 00:01:26,460 --> 00:01:28,969 cables but it's not just a minor annoyance because it's a proprietary 68 00:01:28,969 --> 00:01:28,979 annoyance because it's a proprietary 69 00:01:28,979 --> 00:01:30,920 annoyance because it's a proprietary connector official lightning cables and 70 00:01:30,920 --> 00:01:30,930 connector official lightning cables and 71 00:01:30,930 --> 00:01:32,929 connector official lightning cables and accessories are often more expensive 72 00:01:32,929 --> 00:01:32,939 accessories are often more expensive 73 00:01:32,939 --> 00:01:35,359 accessories are often more expensive than the USBC equivalent these higher 74 00:01:35,359 --> 00:01:35,369 than the USBC equivalent these higher 75 00:01:35,369 --> 00:01:37,370 than the USBC equivalent these higher prices can leave consumers to buying 76 00:01:37,370 --> 00:01:37,380 prices can leave consumers to buying 77 00:01:37,380 --> 00:01:39,770 prices can leave consumers to buying non-certified cables which might not 78 00:01:39,770 --> 00:01:39,780 non-certified cables which might not 79 00:01:39,780 --> 00:01:41,660 non-certified cables which might not function properly and can even damage 80 00:01:41,660 --> 00:01:41,670 function properly and can even damage 81 00:01:41,670 --> 00:01:44,030 function properly and can even damage your phone and lightnings starting to 82 00:01:44,030 --> 00:01:44,040 your phone and lightnings starting to 83 00:01:44,040 --> 00:01:46,460 your phone and lightnings starting to show its age the standard hasn't been 84 00:01:46,460 --> 00:01:46,470 show its age the standard hasn't been 85 00:01:46,470 --> 00:01:48,530 show its age the standard hasn't been significantly updated in the seven years 86 00:01:48,530 --> 00:01:48,540 significantly updated in the seven years 87 00:01:48,540 --> 00:01:50,690 significantly updated in the seven years it's been around most lightning cables 88 00:01:50,690 --> 00:01:50,700 it's been around most lightning cables 89 00:01:50,700 --> 00:01:53,539 it's been around most lightning cables transfer data at USB 2.0 speeds although 90 00:01:53,539 --> 00:01:53,549 transfer data at USB 2.0 speeds although 91 00:01:53,549 --> 00:01:55,999 transfer data at USB 2.0 speeds although there are some reports of USB 3.0 speeds 92 00:01:55,999 --> 00:01:56,009 there are some reports of USB 3.0 speeds 93 00:01:56,009 --> 00:01:58,069 there are some reports of USB 3.0 speeds with newer models but we don't really 94 00:01:58,069 --> 00:01:58,079 with newer models but we don't really 95 00:01:58,079 --> 00:02:00,080 with newer models but we don't really know how fast lightning is 96 00:02:00,080 --> 00:02:00,090 know how fast lightning is 97 00:02:00,090 --> 00:02:02,090 know how fast lightning is his proprietary Apple doesn't have to 98 00:02:02,090 --> 00:02:02,100 his proprietary Apple doesn't have to 99 00:02:02,100 --> 00:02:04,520 his proprietary Apple doesn't have to release all the specifications it just 100 00:02:04,520 --> 00:02:04,530 release all the specifications it just 101 00:02:04,530 --> 00:02:06,020 release all the specifications it just feels weird to buy a cable that can 102 00:02:06,020 --> 00:02:06,030 feels weird to buy a cable that can 103 00:02:06,030 --> 00:02:07,910 feels weird to buy a cable that can transfer data without actually knowing 104 00:02:07,910 --> 00:02:07,920 transfer data without actually knowing 105 00:02:07,920 --> 00:02:10,790 transfer data without actually knowing how fast or slow it will be regardless 106 00:02:10,790 --> 00:02:10,800 how fast or slow it will be regardless 107 00:02:10,800 --> 00:02:13,070 how fast or slow it will be regardless lightning is no longer a fast connector 108 00:02:13,070 --> 00:02:13,080 lightning is no longer a fast connector 109 00:02:13,080 --> 00:02:15,800 lightning is no longer a fast connector if only Apple had a faster standard they 110 00:02:15,800 --> 00:02:15,810 if only Apple had a faster standard they 111 00:02:15,810 --> 00:02:18,500 if only Apple had a faster standard they could use your right Thunderbolt 3 is 112 00:02:18,500 --> 00:02:18,510 could use your right Thunderbolt 3 is 113 00:02:18,510 --> 00:02:20,660 could use your right Thunderbolt 3 is frequently used by Apple and at 40 114 00:02:20,660 --> 00:02:20,670 frequently used by Apple and at 40 115 00:02:20,670 --> 00:02:23,000 frequently used by Apple and at 40 gigabits per second it's way faster than 116 00:02:23,000 --> 00:02:23,010 gigabits per second it's way faster than 117 00:02:23,010 --> 00:02:23,660 gigabits per second it's way faster than lightning 118 00:02:23,660 --> 00:02:23,670 lightning 119 00:02:23,670 --> 00:02:25,309 lightning it also supports things like external 120 00:02:25,309 --> 00:02:25,319 it also supports things like external 121 00:02:25,319 --> 00:02:27,770 it also supports things like external hard drives and displays and of course 122 00:02:27,770 --> 00:02:27,780 hard drives and displays and of course 123 00:02:27,780 --> 00:02:29,809 hard drives and displays and of course it uses the ubiquitous USBC connector 124 00:02:29,809 --> 00:02:29,819 it uses the ubiquitous USBC connector 125 00:02:29,819 --> 00:02:32,180 it uses the ubiquitous USBC connector the Apple has been reluctant to adopt 126 00:02:32,180 --> 00:02:32,190 the Apple has been reluctant to adopt 127 00:02:32,190 --> 00:02:34,729 the Apple has been reluctant to adopt USBC on all its devices now you may be 128 00:02:34,729 --> 00:02:34,739 USBC on all its devices now you may be 129 00:02:34,739 --> 00:02:36,500 USBC on all its devices now you may be thinking why do I need fast data 130 00:02:36,500 --> 00:02:36,510 thinking why do I need fast data 131 00:02:36,510 --> 00:02:38,300 thinking why do I need fast data transfer speeds it's just my iPhone 132 00:02:38,300 --> 00:02:38,310 transfer speeds it's just my iPhone 133 00:02:38,310 --> 00:02:40,370 transfer speeds it's just my iPhone charging cable transferring large files 134 00:02:40,370 --> 00:02:40,380 charging cable transferring large files 135 00:02:40,380 --> 00:02:41,960 charging cable transferring large files to your iPhone isn't something every 136 00:02:41,960 --> 00:02:41,970 to your iPhone isn't something every 137 00:02:41,970 --> 00:02:44,059 to your iPhone isn't something every user needs but the included lightning 138 00:02:44,059 --> 00:02:44,069 user needs but the included lightning 139 00:02:44,069 --> 00:02:46,160 user needs but the included lightning cable doesn't even support fast charging 140 00:02:46,160 --> 00:02:46,170 cable doesn't even support fast charging 141 00:02:46,170 --> 00:02:48,020 cable doesn't even support fast charging a feature that's found on almost every 142 00:02:48,020 --> 00:02:48,030 a feature that's found on almost every 143 00:02:48,030 --> 00:02:50,509 a feature that's found on almost every new Android phone and it's notorious for 144 00:02:50,509 --> 00:02:50,519 new Android phone and it's notorious for 145 00:02:50,519 --> 00:02:52,460 new Android phone and it's notorious for breaking or fraying it's almost 146 00:02:52,460 --> 00:02:52,470 breaking or fraying it's almost 147 00:02:52,470 --> 00:02:53,750 breaking or fraying it's almost inevitable that you'll need to buy 148 00:02:53,750 --> 00:02:53,760 inevitable that you'll need to buy 149 00:02:53,760 --> 00:02:56,600 inevitable that you'll need to buy another cable even with all its flaws a 150 00:02:56,600 --> 00:02:56,610 another cable even with all its flaws a 151 00:02:56,610 --> 00:02:58,160 another cable even with all its flaws a world without light a name might still 152 00:02:58,160 --> 00:02:58,170 world without light a name might still 153 00:02:58,170 --> 00:03:00,259 world without light a name might still seem strange to you but Apple has a long 154 00:03:00,259 --> 00:03:00,269 seem strange to you but Apple has a long 155 00:03:00,269 --> 00:03:01,940 seem strange to you but Apple has a long history of ditching features before 156 00:03:01,940 --> 00:03:01,950 history of ditching features before 157 00:03:01,950 --> 00:03:03,800 history of ditching features before users are ready to say goodbye and 158 00:03:03,800 --> 00:03:03,810 users are ready to say goodbye and 159 00:03:03,810 --> 00:03:05,420 users are ready to say goodbye and having different connectors throughout 160 00:03:05,420 --> 00:03:05,430 having different connectors throughout 161 00:03:05,430 --> 00:03:07,910 having different connectors throughout their products is very unappealing it 162 00:03:07,910 --> 00:03:07,920 their products is very unappealing it 163 00:03:07,920 --> 00:03:10,280 their products is very unappealing it goes against the it just works ecosystem 164 00:03:10,280 --> 00:03:10,290 goes against the it just works ecosystem 165 00:03:10,290 --> 00:03:12,590 goes against the it just works ecosystem they try to promote switching the iPhone 166 00:03:12,590 --> 00:03:12,600 they try to promote switching the iPhone 167 00:03:12,600 --> 00:03:14,809 they try to promote switching the iPhone to USB see would unify their products 168 00:03:14,809 --> 00:03:14,819 to USB see would unify their products 169 00:03:14,819 --> 00:03:16,759 to USB see would unify their products but that would also force Apple to say 170 00:03:16,759 --> 00:03:16,769 but that would also force Apple to say 171 00:03:16,769 --> 00:03:18,259 but that would also force Apple to say goodbye to the money it makes from 172 00:03:18,259 --> 00:03:18,269 goodbye to the money it makes from 173 00:03:18,269 --> 00:03:19,819 goodbye to the money it makes from licensing the Lightning standard to 174 00:03:19,819 --> 00:03:19,829 licensing the Lightning standard to 175 00:03:19,829 --> 00:03:22,129 licensing the Lightning standard to third parties while also frustrating 176 00:03:22,129 --> 00:03:22,139 third parties while also frustrating 177 00:03:22,139 --> 00:03:23,569 third parties while also frustrating users who have purchased various 178 00:03:23,569 --> 00:03:23,579 users who have purchased various 179 00:03:23,579 --> 00:03:26,210 users who have purchased various Lightning dongles and accessories will 180 00:03:26,210 --> 00:03:26,220 Lightning dongles and accessories will 181 00:03:26,220 --> 00:03:27,860 Lightning dongles and accessories will have to wait until September's iPhone 182 00:03:27,860 --> 00:03:27,870 have to wait until September's iPhone 183 00:03:27,870 --> 00:03:29,659 have to wait until September's iPhone event to find out if Apple will finally 184 00:03:29,659 --> 00:03:29,669 event to find out if Apple will finally 185 00:03:29,669 --> 00:03:31,879 event to find out if Apple will finally say goodbye to lightning recent reports 186 00:03:31,879 --> 00:03:31,889 say goodbye to lightning recent reports 187 00:03:31,889 --> 00:03:33,770 say goodbye to lightning recent reports have predicted that the iPhone will have 188 00:03:33,770 --> 00:03:33,780 have predicted that the iPhone will have 189 00:03:33,780 --> 00:03:36,319 have predicted that the iPhone will have USB C but we've been hearing these types 190 00:03:36,319 --> 00:03:36,329 USB C but we've been hearing these types 191 00:03:36,329 --> 00:03:38,750 USB C but we've been hearing these types of rumors for a while and currently it's 192 00:03:38,750 --> 00:03:38,760 of rumors for a while and currently it's 193 00:03:38,760 --> 00:03:40,759 of rumors for a while and currently it's still just speculation based on an image 194 00:03:40,759 --> 00:03:40,769 still just speculation based on an image 195 00:03:40,769 --> 00:03:43,879 still just speculation based on an image in the iOS 13 beta between 30-pin and 196 00:03:43,879 --> 00:03:43,889 in the iOS 13 beta between 30-pin and 197 00:03:43,889 --> 00:03:45,259 in the iOS 13 beta between 30-pin and lightning Apple has had its own 198 00:03:45,259 --> 00:03:45,269 lightning Apple has had its own 199 00:03:45,269 --> 00:03:48,589 lightning Apple has had its own connector for over 15 years so a lots 200 00:03:48,589 --> 00:03:48,599 connector for over 15 years so a lots 201 00:03:48,599 --> 00:03:50,300 connector for over 15 years so a lots changed and it's time for the connector 202 00:03:50,300 --> 00:03:50,310 changed and it's time for the connector 203 00:03:50,310 --> 00:03:52,610 changed and it's time for the connector to evolve that's just what we've done 204 00:03:52,610 --> 00:03:52,620 to evolve that's just what we've done 205 00:03:52,620 --> 00:03:55,780 to evolve that's just what we've done just like in 2012 Apple needs to evolve 206 00:03:55,780 --> 00:03:55,790 just like in 2012 Apple needs to evolve 207 00:03:55,790 --> 00:03:57,979 just like in 2012 Apple needs to evolve one day we'll look back at lightning 208 00:03:57,979 --> 00:03:57,989 one day we'll look back at lightning 209 00:03:57,989 --> 00:03:59,780 one day we'll look back at lightning with the same nostalgia we have for 210 00:03:59,780 --> 00:03:59,790 with the same nostalgia we have for 211 00:03:59,790 --> 00:04:01,910 with the same nostalgia we have for there