1 00:00:00,030 --> 00:00:02,810 Google Amazon and Apple are all fighting 2 00:00:02,810 --> 00:00:02,820 Google Amazon and Apple are all fighting 3 00:00:02,820 --> 00:00:04,370 Google Amazon and Apple are all fighting for control of your living room and in 4 00:00:04,370 --> 00:00:04,380 for control of your living room and in 5 00:00:04,380 --> 00:00:06,260 for control of your living room and in some cases the rest of your home but 6 00:00:06,260 --> 00:00:06,270 some cases the rest of your home but 7 00:00:06,270 --> 00:00:08,509 some cases the rest of your home but their fight is creating a really crappy 8 00:00:08,509 --> 00:00:08,519 their fight is creating a really crappy 9 00:00:08,519 --> 00:00:10,459 their fight is creating a really crappy experience for the rest of us perhaps 10 00:00:10,459 --> 00:00:10,469 experience for the rest of us perhaps 11 00:00:10,469 --> 00:00:12,410 experience for the rest of us perhaps you're familiar with the VHS versus 12 00:00:12,410 --> 00:00:12,420 you're familiar with the VHS versus 13 00:00:12,420 --> 00:00:14,379 you're familiar with the VHS versus Betamax battle of the 70s and 80s 14 00:00:14,379 --> 00:00:14,389 Betamax battle of the 70s and 80s 15 00:00:14,389 --> 00:00:16,880 Betamax battle of the 70s and 80s basically these two formats competed and 16 00:00:16,880 --> 00:00:16,890 basically these two formats competed and 17 00:00:16,890 --> 00:00:19,730 basically these two formats competed and VHS won one of the main reasons is this 18 00:00:19,730 --> 00:00:19,740 VHS won one of the main reasons is this 19 00:00:19,740 --> 00:00:22,550 VHS won one of the main reasons is this Sony initially was the only manufacturer 20 00:00:22,550 --> 00:00:22,560 Sony initially was the only manufacturer 21 00:00:22,560 --> 00:00:23,330 Sony initially was the only manufacturer of Betamax 22 00:00:23,330 --> 00:00:23,340 of Betamax 23 00:00:23,340 --> 00:00:24,560 of Betamax so they could charge whenever they 24 00:00:24,560 --> 00:00:24,570 so they could charge whenever they 25 00:00:24,570 --> 00:00:26,570 so they could charge whenever they wanted to create tapes for others well 26 00:00:26,570 --> 00:00:26,580 wanted to create tapes for others well 27 00:00:26,580 --> 00:00:29,300 wanted to create tapes for others well JVC licensed its VHS technology to 28 00:00:29,300 --> 00:00:29,310 JVC licensed its VHS technology to 29 00:00:29,310 --> 00:00:31,580 JVC licensed its VHS technology to anyone who wanted it eventually pretty 30 00:00:31,580 --> 00:00:31,590 anyone who wanted it eventually pretty 31 00:00:31,590 --> 00:00:33,560 anyone who wanted it eventually pretty much everyone wound up with a VCR and 32 00:00:33,560 --> 00:00:33,570 much everyone wound up with a VCR and 33 00:00:33,570 --> 00:00:35,479 much everyone wound up with a VCR and you knew any movie you rented at 34 00:00:35,479 --> 00:00:35,489 you knew any movie you rented at 35 00:00:35,489 --> 00:00:37,340 you knew any movie you rented at Blockbuster would play in your VCR no 36 00:00:37,340 --> 00:00:37,350 Blockbuster would play in your VCR no 37 00:00:37,350 --> 00:00:39,110 Blockbuster would play in your VCR no matter the manufacturer or the studio 38 00:00:39,110 --> 00:00:39,120 matter the manufacturer or the studio 39 00:00:39,120 --> 00:00:42,200 matter the manufacturer or the studio that's no longer the case Apple Google 40 00:00:42,200 --> 00:00:42,210 that's no longer the case Apple Google 41 00:00:42,210 --> 00:00:44,479 that's no longer the case Apple Google and Amazon all have their own set-top 42 00:00:44,479 --> 00:00:44,489 and Amazon all have their own set-top 43 00:00:44,489 --> 00:00:46,639 and Amazon all have their own set-top boxes and video services to go along 44 00:00:46,639 --> 00:00:46,649 boxes and video services to go along 45 00:00:46,649 --> 00:00:48,350 boxes and video services to go along with them and none of them will work 46 00:00:48,350 --> 00:00:48,360 with them and none of them will work 47 00:00:48,360 --> 00:00:50,420 with them and none of them will work with the others technologies iTunes 48 00:00:50,420 --> 00:00:50,430 with the others technologies iTunes 49 00:00:50,430 --> 00:00:52,939 with the others technologies iTunes videos will only work on Apple TV Google 50 00:00:52,939 --> 00:00:52,949 videos will only work on Apple TV Google 51 00:00:52,949 --> 00:00:54,770 videos will only work on Apple TV Google won't allow an Amazon Prime video app on 52 00:00:54,770 --> 00:00:54,780 won't allow an Amazon Prime video app on 53 00:00:54,780 --> 00:00:56,990 won't allow an Amazon Prime video app on its chromecast devices and you can't get 54 00:00:56,990 --> 00:00:57,000 its chromecast devices and you can't get 55 00:00:57,000 --> 00:00:58,520 its chromecast devices and you can't get any videos from the Google Play Store 56 00:00:58,520 --> 00:00:58,530 any videos from the Google Play Store 57 00:00:58,530 --> 00:01:01,400 any videos from the Google Play Store onto any Amazon fire devices Amazon 58 00:01:01,400 --> 00:01:01,410 onto any Amazon fire devices Amazon 59 00:01:01,410 --> 00:01:02,900 onto any Amazon fire devices Amazon Prime video didn't even come to the 60 00:01:02,900 --> 00:01:02,910 Prime video didn't even come to the 61 00:01:02,910 --> 00:01:05,810 Prime video didn't even come to the Apple TV until this past December 11 62 00:01:05,810 --> 00:01:05,820 Apple TV until this past December 11 63 00:01:05,820 --> 00:01:07,640 Apple TV until this past December 11 years after it first hit shelves and 64 00:01:07,640 --> 00:01:07,650 years after it first hit shelves and 65 00:01:07,650 --> 00:01:09,560 years after it first hit shelves and Google and Amazon are currently in the 66 00:01:09,560 --> 00:01:09,570 Google and Amazon are currently in the 67 00:01:09,570 --> 00:01:11,679 Google and Amazon are currently in the world's nerdiest most immature fight 68 00:01:11,679 --> 00:01:11,689 world's nerdiest most immature fight 69 00:01:11,689 --> 00:01:14,090 world's nerdiest most immature fight Amazon won't carry chromecast or nest 70 00:01:14,090 --> 00:01:14,100 Amazon won't carry chromecast or nest 71 00:01:14,100 --> 00:01:16,460 Amazon won't carry chromecast or nest devices so Google cut off YouTube access 72 00:01:16,460 --> 00:01:16,470 devices so Google cut off YouTube access 73 00:01:16,470 --> 00:01:18,800 devices so Google cut off YouTube access for echo and Fire devices I'm not 74 00:01:18,800 --> 00:01:18,810 for echo and Fire devices I'm not 75 00:01:18,810 --> 00:01:20,510 for echo and Fire devices I'm not kidding they fight like passive 76 00:01:20,510 --> 00:01:20,520 kidding they fight like passive 77 00:01:20,520 --> 00:01:22,520 kidding they fight like passive aggressive petulant children whose only 78 00:01:22,520 --> 00:01:22,530 aggressive petulant children whose only 79 00:01:22,530 --> 00:01:24,530 aggressive petulant children whose only recourse is to take their toys and go 80 00:01:24,530 --> 00:01:24,540 recourse is to take their toys and go 81 00:01:24,540 --> 00:01:26,899 recourse is to take their toys and go home there are some workarounds to force 82 00:01:26,899 --> 00:01:26,909 home there are some workarounds to force 83 00:01:26,909 --> 00:01:28,670 home there are some workarounds to force media from one onto the device of 84 00:01:28,670 --> 00:01:28,680 media from one onto the device of 85 00:01:28,680 --> 00:01:30,740 media from one onto the device of another but if you're not tech savvy or 86 00:01:30,740 --> 00:01:30,750 another but if you're not tech savvy or 87 00:01:30,750 --> 00:01:32,390 another but if you're not tech savvy or willing to put in the time it's an 88 00:01:32,390 --> 00:01:32,400 willing to put in the time it's an 89 00:01:32,400 --> 00:01:32,990 willing to put in the time it's an annoyance 90 00:01:32,990 --> 00:01:33,000 annoyance 91 00:01:33,000 --> 00:01:34,640 annoyance it gets worse when you look at their 92 00:01:34,640 --> 00:01:34,650 it gets worse when you look at their 93 00:01:34,650 --> 00:01:36,740 it gets worse when you look at their smart home devices Google home can only 94 00:01:36,740 --> 00:01:36,750 smart home devices Google home can only 95 00:01:36,750 --> 00:01:38,960 smart home devices Google home can only work with chromecast devices the echo is 96 00:01:38,960 --> 00:01:38,970 work with chromecast devices the echo is 97 00:01:38,970 --> 00:01:40,730 work with chromecast devices the echo is only gonna work at the fire devices and 98 00:01:40,730 --> 00:01:40,740 only gonna work at the fire devices and 99 00:01:40,740 --> 00:01:42,950 only gonna work at the fire devices and home pod that will only work with Apple 100 00:01:42,950 --> 00:01:42,960 home pod that will only work with Apple 101 00:01:42,960 --> 00:01:45,679 home pod that will only work with Apple TV and unlike the other two it's so bad 102 00:01:45,679 --> 00:01:45,689 TV and unlike the other two it's so bad 103 00:01:45,689 --> 00:01:47,480 TV and unlike the other two it's so bad you can't even tell it to play music 104 00:01:47,480 --> 00:01:47,490 you can't even tell it to play music 105 00:01:47,490 --> 00:01:49,999 you can't even tell it to play music from Spotify just Apple music which is 106 00:01:49,999 --> 00:01:50,009 from Spotify just Apple music which is 107 00:01:50,009 --> 00:01:52,280 from Spotify just Apple music which is crazy because Spotify has four and a 108 00:01:52,280 --> 00:01:52,290 crazy because Spotify has four and a 109 00:01:52,290 --> 00:01:54,170 crazy because Spotify has four and a half times the number of total users as 110 00:01:54,170 --> 00:01:54,180 half times the number of total users as 111 00:01:54,180 --> 00:01:56,090 half times the number of total users as Apple music the goal of these 112 00:01:56,090 --> 00:01:56,100 Apple music the goal of these 113 00:01:56,100 --> 00:01:58,789 Apple music the goal of these manufacturers is simple to lock you into 114 00:01:58,789 --> 00:01:58,799 manufacturers is simple to lock you into 115 00:01:58,799 --> 00:02:01,280 manufacturers is simple to lock you into their products and services forever if 116 00:02:01,280 --> 00:02:01,290 their products and services forever if 117 00:02:01,290 --> 00:02:03,590 their products and services forever if you buy one smart speaker don't you want 118 00:02:03,590 --> 00:02:03,600 you buy one smart speaker don't you want 119 00:02:03,600 --> 00:02:04,910 you buy one smart speaker don't you want your next one to be able to talk to it 120 00:02:04,910 --> 00:02:04,920 your next one to be able to talk to it 121 00:02:04,920 --> 00:02:06,980 your next one to be able to talk to it don't you want one that can talk to 122 00:02:06,980 --> 00:02:06,990 don't you want one that can talk to 123 00:02:06,990 --> 00:02:08,839 don't you want one that can talk to whatever box is powering your TV and 124 00:02:08,839 --> 00:02:08,849 whatever box is powering your TV and 125 00:02:08,849 --> 00:02:11,059 whatever box is powering your TV and then won't you rent or buy less Jedi 126 00:02:11,059 --> 00:02:11,069 then won't you rent or buy less Jedi 127 00:02:11,069 --> 00:02:12,559 then won't you rent or buy less Jedi from whichever service is powering your 128 00:02:12,559 --> 00:02:12,569 from whichever service is powering your 129 00:02:12,569 --> 00:02:13,280 from whichever service is powering your entire 130 00:02:13,280 --> 00:02:13,290 entire 131 00:02:13,290 --> 00:02:16,190 entire entertainment setup probably yeah and 132 00:02:16,190 --> 00:02:16,200 entertainment setup probably yeah and 133 00:02:16,200 --> 00:02:18,949 entertainment setup probably yeah and they all know it I understand the smart 134 00:02:18,949 --> 00:02:18,959 they all know it I understand the smart 135 00:02:18,959 --> 00:02:21,349 they all know it I understand the smart speakers from Amazon and Google and 136 00:02:21,349 --> 00:02:21,359 speakers from Amazon and Google and 137 00:02:21,359 --> 00:02:23,780 speakers from Amazon and Google and Apple are all very different products 138 00:02:23,780 --> 00:02:23,790 Apple are all very different products 139 00:02:23,790 --> 00:02:26,990 Apple are all very different products from very different companies but given 140 00:02:26,990 --> 00:02:27,000 from very different companies but given 141 00:02:27,000 --> 00:02:28,699 from very different companies but given everything else these companies have 142 00:02:28,699 --> 00:02:28,709 everything else these companies have 143 00:02:28,709 --> 00:02:30,199 everything else these companies have been able to do would it really be that 144 00:02:30,199 --> 00:02:30,209 been able to do would it really be that 145 00:02:30,209 --> 00:02:32,300 been able to do would it really be that hard for them to work together and make 146 00:02:32,300 --> 00:02:32,310 hard for them to work together and make 147 00:02:32,310 --> 00:02:33,589 hard for them to work together and make their products talk to one another 148 00:02:33,589 --> 00:02:33,599 their products talk to one another 149 00:02:33,599 --> 00:02:35,780 their products talk to one another there's a reason Roku has a higher 150 00:02:35,780 --> 00:02:35,790 there's a reason Roku has a higher 151 00:02:35,790 --> 00:02:37,970 there's a reason Roku has a higher market share than any of the others its 152 00:02:37,970 --> 00:02:37,980 market share than any of the others its 153 00:02:37,980 --> 00:02:39,949 market share than any of the others its platform agnostic meaning it can play 154 00:02:39,949 --> 00:02:39,959 platform agnostic meaning it can play 155 00:02:39,959 --> 00:02:41,629 platform agnostic meaning it can play media from any company that makes a 156 00:02:41,629 --> 00:02:41,639 media from any company that makes a 157 00:02:41,639 --> 00:02:44,240 media from any company that makes a channel for it including prime YouTube 158 00:02:44,240 --> 00:02:44,250 channel for it including prime YouTube 159 00:02:44,250 --> 00:02:46,580 channel for it including prime YouTube and Google Play but it's not compatible 160 00:02:46,580 --> 00:02:46,590 and Google Play but it's not compatible 161 00:02:46,590 --> 00:02:49,069 and Google Play but it's not compatible with any of the smart speakers so even 162 00:02:49,069 --> 00:02:49,079 with any of the smart speakers so even 163 00:02:49,079 --> 00:02:50,899 with any of the smart speakers so even if you invest in a home pod or Google 164 00:02:50,899 --> 00:02:50,909 if you invest in a home pod or Google 165 00:02:50,909 --> 00:02:52,460 if you invest in a home pod or Google home max or one of the others you're 166 00:02:52,460 --> 00:02:52,470 home max or one of the others you're 167 00:02:52,470 --> 00:02:54,319 home max or one of the others you're still going to need other speakers to 168 00:02:54,319 --> 00:02:54,329 still going to need other speakers to 169 00:02:54,329 --> 00:02:56,300 still going to need other speakers to listen to everything rather than coming 170 00:02:56,300 --> 00:02:56,310 listen to everything rather than coming 171 00:02:56,310 --> 00:02:57,559 listen to everything rather than coming up with a way for everything to work 172 00:02:57,559 --> 00:02:57,569 up with a way for everything to work 173 00:02:57,569 --> 00:02:58,159 up with a way for everything to work together 174 00:02:58,159 --> 00:02:58,169 together 175 00:02:58,169 --> 00:03:00,649 together the way any DVD or VHS could work in any 176 00:03:00,649 --> 00:03:00,659 the way any DVD or VHS could work in any 177 00:03:00,659 --> 00:03:02,569 the way any DVD or VHS could work in any player you could find these companies 178 00:03:02,569 --> 00:03:02,579 player you could find these companies 179 00:03:02,579 --> 00:03:04,009 player you could find these companies are deploying a scorched-earth policy 180 00:03:04,009 --> 00:03:04,019 are deploying a scorched-earth policy 181 00:03:04,019 --> 00:03:06,229 are deploying a scorched-earth policy and you and I are caught in the middle 182 00:03:06,229 --> 00:03:06,239 and you and I are caught in the middle 183 00:03:06,239 --> 00:03:09,530 and you and I are caught in the middle even if any of them win you and I we 184 00:03:09,530 --> 00:03:09,540 even if any of them win you and I we 185 00:03:09,540 --> 00:03:12,020 even if any of them win you and I we still lose maybe I should just stick to 186 00:03:12,020 --> 00:03:12,030 still lose maybe I should just stick to 187 00:03:12,030 --> 00:03:14,020 still lose maybe I should just stick to this 188 00:03:14,020 --> 00:03:14,030 this 189 00:03:14,030 --> 00:03:21,930 this [Music] 190 00:03:21,930 --> 00:03:21,940 191 00:03:21,940 --> 00:03:24,000 you