what we've really done here is double
down on what has made snapchat great
today but simplified it and I think you
know you look at it now there are three
screens as Evan said you open at the
camera you know we think that really
aids self-expression and you know it's
the kind of blinking cursor of the new
mobile age on the left-hand side you
have the friend feed and I think what's
what's key here is that the conversation
with your best friends was happening on
the left hand side anyway it's where you
were chatting with your friends but it
was slightly awkward because the stories
from your friends were appearing on the
other side of the camera and therefore
you were occasionally missing some of
those stories from your best friends so
by creating one page where all of that
lives together simplifies it and we
think is going to really aid that
conversation and the relationship with
your friends then on the right hand side
we now have a much more prominent much
more real estate for our premium content
from our publishers and media partners
which i think is gonna be really
exciting and you know it's going to aid
that the discovery of new content for
people the other thing that it's done is
allowed us to as Evan said separate the
social from the media because we know
that the relationships that you have
with your friends is very different to
the relationships you have with with
content and I think you know what's
happened traditionally with news feeds
is those two have been blurred together
and the signals that were indicating
with what content you were seen was
based on your friends but what's
actually kind of interesting is that
although I've got great relationship
with my friends my interest the personal
to me and not personal to my friend so
just because my friends like
skateboarding doesn't necessarily mean I
like skateboarding so here by separating
these two aspects out we think it's a
much cleaner solution and we think that
actually what's going to happen is we're
going to be able to optimize the two
experiences want to focus on
relationships and want to focus on
interests
you