they made a few kind of missteps around
things like the redesign not focusing on
Android as much as they should have done
so they're definitely mistakes made by
snapchat but for sure you could look at
the story of snapchat and say
essentially Facebook may have ruined
this quite promising company so snapchat
is in a little bit of trouble its stock
price has fallen substantially over the
last couple of months snap has said it's
losing daily active users and the Waring
indication is that probably people
aren't using snapchat as regularly as
they used to but you know it's really
difficult in the current environment to
compete against Facebook because it's
got loads of money it's got the biggest
online ad business alongside Google and
if you're trying to sort of compete with
the two of them it's really hard unless
you have a lot of money and you have a
lot of lot going your way in terms of
attracting users the other disaster that
snapchat hard was it redesigned what
made snapchat really popular with young
people was that it was kind of difficult
to understand if you had to really
understand how apps work in a way that
sort of young people really do and all
the people find a bit tougher
unfortunately it was complete disaster
a lot of the loyal younger users and
celebrity users of the app people like
Rihanna quit and Kylie Jenner's you know
said on Twitter action I'm not that keen
on opening the snapchat app anymore and
it's probably not rich managed to
recover from that disaster so snapchat
has probably not done itself any favors
by doing things like having a really
terrible Android app the app works much
better on iphone and when Android is the
most popular mobile ecosystem in the
world that's a bit of a problem if you
want if your app for that ecosystem
isn't very good then there are also lots
of questions about its CEO and
co-founder Evan Spiegel who's very young
Spiegel is still in their twenties which
is you know insane to be leading a
multi-billion dollar company as he is
but you know to do it successfully you
need to be a really good manager and
there are some signs that maybe Steve
was a little bit secretive he doesn't
communicate that well with his team so
there's been a combination of factors
that has probably made life quite
difficult for snapchat right now
Facebook tried to buy snapchat at least
once possibly twice over the last few
years and so to kind of make up for that
rejection Facebook simply copied a lot
of snap
of course features and put them into
instagrams and actually Instagram
stories is more popular than snapchat
stories it's going to be a really tough
challenge to go up against things like
tick-tock the really popular music apps
that sort of reputation has always been
about being cool rather than useful and
so something like whatsapp which is a
sort of snapchat competitor and that
it's a messaging platform it's always
going to be popular because it's really
useful unless snapchat can sort of
really show users that it's useful as
well as cool it's going to be really
tough to get people back on the app if
they've left you would be amazed at how
long companies can limp along even if
they appear to be losing users I think a
really good example is Twitter which
everyone has been writing off for
several years but actually sometimes
Twitter turns a profit it's not doing
brilliantly in terms of retaining users
but it's certainly not going down the
toilet I feel like snapchat could
perhaps be similar and people do see it
as an alternative to Facebook so they
may want to keep that alternative around
snapchat could actually last for a very
long time even if it doesn't change very
much as long as it does keep rolling out
some updates as it's possible it could
go on for many years into the future