1 00:00:07,650 --> 00:00:15,680 I know you're thinking why is that guy 2 00:00:15,680 --> 00:00:15,690 I know you're thinking why is that guy 3 00:00:15,690 --> 00:00:19,670 I know you're thinking why is that guy get to sit down that's because this is 4 00:00:19,670 --> 00:00:19,680 get to sit down that's because this is 5 00:00:19,680 --> 00:00:26,689 get to sit down that's because this is radio I tell radio stories about design 6 00:00:26,689 --> 00:00:26,699 radio I tell radio stories about design 7 00:00:26,699 --> 00:00:28,939 radio I tell radio stories about design and I report on all kinds of stories 8 00:00:28,939 --> 00:00:28,949 and I report on all kinds of stories 9 00:00:28,949 --> 00:00:31,659 and I report on all kinds of stories buildings and toothbrushes mascots 10 00:00:31,659 --> 00:00:31,669 buildings and toothbrushes mascots 11 00:00:31,669 --> 00:00:34,580 buildings and toothbrushes mascots wayfinding and fonts my mission is to 12 00:00:34,580 --> 00:00:34,590 wayfinding and fonts my mission is to 13 00:00:34,590 --> 00:00:36,560 wayfinding and fonts my mission is to get people to engage with the design 14 00:00:36,560 --> 00:00:36,570 get people to engage with the design 15 00:00:36,570 --> 00:00:38,480 get people to engage with the design that they care about so they began to 16 00:00:38,480 --> 00:00:38,490 that they care about so they began to 17 00:00:38,490 --> 00:00:40,450 that they care about so they began to pay attention to all forms of design 18 00:00:40,450 --> 00:00:40,460 pay attention to all forms of design 19 00:00:40,460 --> 00:00:43,550 pay attention to all forms of design when you decode the world with design 20 00:00:43,550 --> 00:00:43,560 when you decode the world with design 21 00:00:43,560 --> 00:00:46,880 when you decode the world with design intent in mind the world becomes kind of 22 00:00:46,880 --> 00:00:46,890 intent in mind the world becomes kind of 23 00:00:46,890 --> 00:00:49,100 intent in mind the world becomes kind of magical instead of seeing the broken 24 00:00:49,100 --> 00:00:49,110 magical instead of seeing the broken 25 00:00:49,110 --> 00:00:52,040 magical instead of seeing the broken things you see all the little bits of 26 00:00:52,040 --> 00:00:52,050 things you see all the little bits of 27 00:00:52,050 --> 00:00:54,290 things you see all the little bits of genius that anonymous designers have 28 00:00:54,290 --> 00:00:54,300 genius that anonymous designers have 29 00:00:54,300 --> 00:00:56,270 genius that anonymous designers have sweated over to make our lives better 30 00:00:56,270 --> 00:00:56,280 sweated over to make our lives better 31 00:00:56,280 --> 00:00:59,030 sweated over to make our lives better and that's essentially the definition of 32 00:00:59,030 --> 00:00:59,040 and that's essentially the definition of 33 00:00:59,040 --> 00:01:01,730 and that's essentially the definition of design making life better and providing 34 00:01:01,730 --> 00:01:01,740 design making life better and providing 35 00:01:01,740 --> 00:01:04,759 design making life better and providing joy and few things give me greater joy 36 00:01:04,759 --> 00:01:04,769 joy and few things give me greater joy 37 00:01:04,769 --> 00:01:12,610 joy and few things give me greater joy than a well-designed flag yeah 38 00:01:12,610 --> 00:01:12,620 39 00:01:12,620 --> 00:01:15,110 happy fiftieth anniversary on your flag 40 00:01:15,110 --> 00:01:15,120 happy fiftieth anniversary on your flag 41 00:01:15,120 --> 00:01:18,110 happy fiftieth anniversary on your flag Canada it is beautiful gold standard 42 00:01:18,110 --> 00:01:18,120 Canada it is beautiful gold standard 43 00:01:18,120 --> 00:01:21,790 Canada it is beautiful gold standard love it I'm kind of obsessed with Flags 44 00:01:21,790 --> 00:01:21,800 love it I'm kind of obsessed with Flags 45 00:01:21,800 --> 00:01:23,840 love it I'm kind of obsessed with Flags sometimes everything obstructive flags 46 00:01:23,840 --> 00:01:23,850 sometimes everything obstructive flags 47 00:01:23,850 --> 00:01:27,380 sometimes everything obstructive flags and people are like I don't I don't care 48 00:01:27,380 --> 00:01:27,390 and people are like I don't I don't care 49 00:01:27,390 --> 00:01:29,360 and people are like I don't I don't care about flags and and then we start 50 00:01:29,360 --> 00:01:29,370 about flags and and then we start 51 00:01:29,370 --> 00:01:30,940 about flags and and then we start talking about flags and trust me 52 00:01:30,940 --> 00:01:30,950 talking about flags and trust me 53 00:01:30,950 --> 00:01:34,010 talking about flags and trust me 100% of people care about flags there's 54 00:01:34,010 --> 00:01:34,020 100% of people care about flags there's 55 00:01:34,020 --> 00:01:35,870 100% of people care about flags there's just something about them that works on 56 00:01:35,870 --> 00:01:35,880 just something about them that works on 57 00:01:35,880 --> 00:01:38,630 just something about them that works on our emotions my family wrapped my 58 00:01:38,630 --> 00:01:38,640 our emotions my family wrapped my 59 00:01:38,640 --> 00:01:40,790 our emotions my family wrapped my Christmas presents as Flags this year 60 00:01:40,790 --> 00:01:40,800 Christmas presents as Flags this year 61 00:01:40,800 --> 00:01:44,990 Christmas presents as Flags this year and including the blue gift bag that's 62 00:01:44,990 --> 00:01:45,000 and including the blue gift bag that's 63 00:01:45,000 --> 00:01:46,940 and including the blue gift bag that's dressed up as the as the flag of 64 00:01:46,940 --> 00:01:46,950 dressed up as the as the flag of 65 00:01:46,950 --> 00:01:49,790 dressed up as the as the flag of Scotland I put this picture online and 66 00:01:49,790 --> 00:01:49,800 Scotland I put this picture online and 67 00:01:49,800 --> 00:01:51,170 Scotland I put this picture online and and sure enough within the first few 68 00:01:51,170 --> 00:01:51,180 and sure enough within the first few 69 00:01:51,180 --> 00:01:52,789 and sure enough within the first few minutes someone left a comment that said 70 00:01:52,789 --> 00:01:52,799 minutes someone left a comment that said 71 00:01:52,799 --> 00:01:55,460 minutes someone left a comment that said you can take that Scottish Saltire and 72 00:01:55,460 --> 00:01:55,470 you can take that Scottish Saltire and 73 00:01:55,470 --> 00:01:57,310 you can take that Scottish Saltire and shove it up your ass 74 00:01:57,310 --> 00:01:57,320 shove it up your ass 75 00:01:57,320 --> 00:01:59,840 shove it up your ass wait see people are passionate about 76 00:01:59,840 --> 00:01:59,850 wait see people are passionate about 77 00:01:59,850 --> 00:02:02,510 wait see people are passionate about flags you know that's the way it is what 78 00:02:02,510 --> 00:02:02,520 flags you know that's the way it is what 79 00:02:02,520 --> 00:02:04,460 flags you know that's the way it is what I love about flags is that once you 80 00:02:04,460 --> 00:02:04,470 I love about flags is that once you 81 00:02:04,470 --> 00:02:06,380 I love about flags is that once you understand the design of flags what 82 00:02:06,380 --> 00:02:06,390 understand the design of flags what 83 00:02:06,390 --> 00:02:08,089 understand the design of flags what makes a good flag what makes a bad flag 84 00:02:08,089 --> 00:02:08,099 makes a good flag what makes a bad flag 85 00:02:08,099 --> 00:02:10,399 makes a good flag what makes a bad flag you can understand the design of almost 86 00:02:10,399 --> 00:02:10,409 you can understand the design of almost 87 00:02:10,409 --> 00:02:13,190 you can understand the design of almost anything so what I'm gonna do here is 88 00:02:13,190 --> 00:02:13,200 anything so what I'm gonna do here is 89 00:02:13,200 --> 00:02:15,259 anything so what I'm gonna do here is I'm gonna kind of cracked open an 90 00:02:15,259 --> 00:02:15,269 I'm gonna kind of cracked open an 91 00:02:15,269 --> 00:02:17,660 I'm gonna kind of cracked open an episode of my radio show 99% invisible 92 00:02:17,660 --> 00:02:17,670 episode of my radio show 99% invisible 93 00:02:17,670 --> 00:02:19,339 episode of my radio show 99% invisible and I'm gonna reconstruct it here on 94 00:02:19,339 --> 00:02:19,349 and I'm gonna reconstruct it here on 95 00:02:19,349 --> 00:02:20,910 and I'm gonna reconstruct it here on stage so when I when I 96 00:02:20,910 --> 00:02:20,920 stage so when I when I 97 00:02:20,920 --> 00:02:23,309 stage so when I when I press a button over here as for sound 98 00:02:23,309 --> 00:02:23,319 press a button over here as for sound 99 00:02:23,319 --> 00:02:26,250 press a button over here as for sound it's gonna make a sound so whenever you 100 00:02:26,250 --> 00:02:26,260 it's gonna make a sound so whenever you 101 00:02:26,260 --> 00:02:28,020 it's gonna make a sound so whenever you hear a sound or a voice or a piece of 102 00:02:28,020 --> 00:02:28,030 hear a sound or a voice or a piece of 103 00:02:28,030 --> 00:02:32,210 hear a sound or a voice or a piece of music it's because I pressed a button 104 00:02:32,210 --> 00:02:32,220 105 00:02:32,220 --> 00:02:35,220 alright got it 106 00:02:35,220 --> 00:02:35,230 alright got it 107 00:02:35,230 --> 00:02:41,250 alright got it here we go three two this is 99% 108 00:02:41,250 --> 00:02:41,260 here we go three two this is 99% 109 00:02:41,260 --> 00:02:50,009 here we go three two this is 99% invisible I'm Roman Mars the five basic 110 00:02:50,009 --> 00:02:50,019 invisible I'm Roman Mars the five basic 111 00:02:50,019 --> 00:02:52,110 invisible I'm Roman Mars the five basic principles of flag design according to 112 00:02:52,110 --> 00:02:52,120 principles of flag design according to 113 00:02:52,120 --> 00:02:53,449 principles of flag design according to the north american vexillological 114 00:02:53,449 --> 00:02:53,459 the north american vexillological 115 00:02:53,459 --> 00:02:56,759 the north american vexillological association that's a little logical 116 00:02:56,759 --> 00:02:56,769 association that's a little logical 117 00:02:56,769 --> 00:02:59,970 association that's a little logical vexillology is the study of flags it's 118 00:02:59,970 --> 00:02:59,980 vexillology is the study of flags it's 119 00:02:59,980 --> 00:03:02,270 vexillology is the study of flags it's that extra law that makes it sound weird 120 00:03:02,270 --> 00:03:02,280 that extra law that makes it sound weird 121 00:03:02,280 --> 00:03:04,050 that extra law that makes it sound weird keep it simple 122 00:03:04,050 --> 00:03:04,060 keep it simple 123 00:03:04,060 --> 00:03:05,820 keep it simple the flag should be so simple that a 124 00:03:05,820 --> 00:03:05,830 the flag should be so simple that a 125 00:03:05,830 --> 00:03:08,009 the flag should be so simple that a child can draw it from memory before I 126 00:03:08,009 --> 00:03:08,019 child can draw it from memory before I 127 00:03:08,019 --> 00:03:10,440 child can draw it from memory before I moved to Chicago in 2005 I didn't even 128 00:03:10,440 --> 00:03:10,450 moved to Chicago in 2005 I didn't even 129 00:03:10,450 --> 00:03:11,759 moved to Chicago in 2005 I didn't even know his cities have their own flags 130 00:03:11,759 --> 00:03:11,769 know his cities have their own flags 131 00:03:11,769 --> 00:03:14,340 know his cities have their own flags most larger cities do have flex well I 132 00:03:14,340 --> 00:03:14,350 most larger cities do have flex well I 133 00:03:14,350 --> 00:03:15,960 most larger cities do have flex well I didn't know that that's Ted Kay by the 134 00:03:15,960 --> 00:03:15,970 didn't know that that's Ted Kay by the 135 00:03:15,970 --> 00:03:18,330 didn't know that that's Ted Kay by the way hello it's a flag expert it's a 136 00:03:18,330 --> 00:03:18,340 way hello it's a flag expert it's a 137 00:03:18,340 --> 00:03:21,210 way hello it's a flag expert it's a totally awesome guy I'm Ted Kay I have 138 00:03:21,210 --> 00:03:21,220 totally awesome guy I'm Ted Kay I have 139 00:03:21,220 --> 00:03:23,130 totally awesome guy I'm Ted Kay I have edited a scholarly journal on flag 140 00:03:23,130 --> 00:03:23,140 edited a scholarly journal on flag 141 00:03:23,140 --> 00:03:24,930 edited a scholarly journal on flag studies and I'm currently involved with 142 00:03:24,930 --> 00:03:24,940 studies and I'm currently involved with 143 00:03:24,940 --> 00:03:26,910 studies and I'm currently involved with the Portland flag Association and the 144 00:03:26,910 --> 00:03:26,920 the Portland flag Association and the 145 00:03:26,920 --> 00:03:27,800 the Portland flag Association and the north american vexillological 146 00:03:27,800 --> 00:03:27,810 north american vexillological 147 00:03:27,810 --> 00:03:31,620 north american vexillological association Ted literally wrote the book 148 00:03:31,620 --> 00:03:31,630 association Ted literally wrote the book 149 00:03:31,630 --> 00:03:35,580 association Ted literally wrote the book on flag design it's more of a pamphlet 150 00:03:35,580 --> 00:03:35,590 on flag design it's more of a pamphlet 151 00:03:35,590 --> 00:03:37,199 on flag design it's more of a pamphlet really it's about 16 pages 152 00:03:37,199 --> 00:03:37,209 really it's about 16 pages 153 00:03:37,209 --> 00:03:39,750 really it's about 16 pages yes it's called good flag bad flag how 154 00:03:39,750 --> 00:03:39,760 yes it's called good flag bad flag how 155 00:03:39,760 --> 00:03:41,970 yes it's called good flag bad flag how to design a great flag and that first 156 00:03:41,970 --> 00:03:41,980 to design a great flag and that first 157 00:03:41,980 --> 00:03:44,490 to design a great flag and that first city flag I discovered in Chicago is a 158 00:03:44,490 --> 00:03:44,500 city flag I discovered in Chicago is a 159 00:03:44,500 --> 00:03:46,319 city flag I discovered in Chicago is a beaut Whitefield 160 00:03:46,319 --> 00:03:46,329 beaut Whitefield 161 00:03:46,329 --> 00:03:49,080 beaut Whitefield two horizontal blue stripes and four 162 00:03:49,080 --> 00:03:49,090 two horizontal blue stripes and four 163 00:03:49,090 --> 00:03:52,430 two horizontal blue stripes and four six-pointed red stars down the middle 164 00:03:52,430 --> 00:03:52,440 six-pointed red stars down the middle 165 00:03:52,440 --> 00:03:55,740 six-pointed red stars down the middle number two use meaningful symbolism the 166 00:03:55,740 --> 00:03:55,750 number two use meaningful symbolism the 167 00:03:55,750 --> 00:03:57,780 number two use meaningful symbolism the blue stripes represent the water in the 168 00:03:57,780 --> 00:03:57,790 blue stripes represent the water in the 169 00:03:57,790 --> 00:03:58,830 blue stripes represent the water in the river and the lake 170 00:03:58,830 --> 00:03:58,840 river and the lake 171 00:03:58,840 --> 00:04:00,390 river and the lake the flags images colors or patterns 172 00:04:00,390 --> 00:04:00,400 the flags images colors or patterns 173 00:04:00,400 --> 00:04:02,340 the flags images colors or patterns should relate to what it symbolizes the 174 00:04:02,340 --> 00:04:02,350 should relate to what it symbolizes the 175 00:04:02,350 --> 00:04:04,349 should relate to what it symbolizes the red stars represent significant events 176 00:04:04,349 --> 00:04:04,359 red stars represent significant events 177 00:04:04,359 --> 00:04:07,380 red stars represent significant events in Chicago's history namely the founding 178 00:04:07,380 --> 00:04:07,390 in Chicago's history namely the founding 179 00:04:07,390 --> 00:04:09,150 in Chicago's history namely the founding of Fort Dearborn on the future side of 180 00:04:09,150 --> 00:04:09,160 of Fort Dearborn on the future side of 181 00:04:09,160 --> 00:04:13,500 of Fort Dearborn on the future side of Chicago the Great Chicago Fire the world 182 00:04:13,500 --> 00:04:13,510 Chicago the Great Chicago Fire the world 183 00:04:13,510 --> 00:04:15,180 Chicago the Great Chicago Fire the world Columbian Exposition which everyone 184 00:04:15,180 --> 00:04:15,190 Columbian Exposition which everyone 185 00:04:15,190 --> 00:04:17,009 Columbian Exposition which everyone remembers because of the White City and 186 00:04:17,009 --> 00:04:17,019 remembers because of the White City and 187 00:04:17,019 --> 00:04:19,920 remembers because of the White City and the Century of Progress exposition which 188 00:04:19,920 --> 00:04:19,930 the Century of Progress exposition which 189 00:04:19,930 --> 00:04:23,279 the Century of Progress exposition which no one remembers at all number three use 190 00:04:23,279 --> 00:04:23,289 no one remembers at all number three use 191 00:04:23,289 --> 00:04:25,469 no one remembers at all number three use two to three basic colors the basic rule 192 00:04:25,469 --> 00:04:25,479 two to three basic colors the basic rule 193 00:04:25,479 --> 00:04:27,750 two to three basic colors the basic rule for colors is to use two to three colors 194 00:04:27,750 --> 00:04:27,760 for colors is to use two to three colors 195 00:04:27,760 --> 00:04:31,260 for colors is to use two to three colors from the standard color set red white 196 00:04:31,260 --> 00:04:31,270 from the standard color set red white 197 00:04:31,270 --> 00:04:32,040 from the standard color set red white blue 198 00:04:32,040 --> 00:04:32,050 blue 199 00:04:32,050 --> 00:04:34,469 blue yellow-and-black the design of the 200 00:04:34,469 --> 00:04:34,479 yellow-and-black the design of the 201 00:04:34,479 --> 00:04:36,390 yellow-and-black the design of the Chicago flag has complete buy-in with an 202 00:04:36,390 --> 00:04:36,400 Chicago flag has complete buy-in with an 203 00:04:36,400 --> 00:04:38,100 Chicago flag has complete buy-in with an entire cross-section of the city 204 00:04:38,100 --> 00:04:38,110 entire cross-section of the city 205 00:04:38,110 --> 00:04:40,379 entire cross-section of the city it is everywhere every Municipal 206 00:04:40,379 --> 00:04:40,389 it is everywhere every Municipal 207 00:04:40,389 --> 00:04:42,659 it is everywhere every Municipal Building flies the flag like there's 208 00:04:42,659 --> 00:04:42,669 Building flies the flag like there's 209 00:04:42,669 --> 00:04:43,830 Building flies the flag like there's probably at least one star in every 210 00:04:43,830 --> 00:04:43,840 probably at least one star in every 211 00:04:43,840 --> 00:04:46,559 probably at least one star in every block near where I work that sells some 212 00:04:46,559 --> 00:04:46,569 block near where I work that sells some 213 00:04:46,569 --> 00:04:48,210 block near where I work that sells some sort of Chicago flag paraphernalia 214 00:04:48,210 --> 00:04:48,220 sort of Chicago flag paraphernalia 215 00:04:48,220 --> 00:04:50,339 sort of Chicago flag paraphernalia that's what Moser from Chicago magazine 216 00:04:50,339 --> 00:04:50,349 that's what Moser from Chicago magazine 217 00:04:50,349 --> 00:04:53,189 that's what Moser from Chicago magazine today just for example I went to get a 218 00:04:53,189 --> 00:04:53,199 today just for example I went to get a 219 00:04:53,199 --> 00:04:55,439 today just for example I went to get a haircut and when I sat down in the 220 00:04:55,439 --> 00:04:55,449 haircut and when I sat down in the 221 00:04:55,449 --> 00:04:57,390 haircut and when I sat down in the barber's chair there was a Chicago flag 222 00:04:57,390 --> 00:04:57,400 barber's chair there was a Chicago flag 223 00:04:57,400 --> 00:05:00,119 barber's chair there was a Chicago flag on the box that the barber is kept all 224 00:05:00,119 --> 00:05:00,129 on the box that the barber is kept all 225 00:05:00,129 --> 00:05:01,830 on the box that the barber is kept all those tools in and then in the mirror 226 00:05:01,830 --> 00:05:01,840 those tools in and then in the mirror 227 00:05:01,840 --> 00:05:03,480 those tools in and then in the mirror there was a Chicago flag on the wall 228 00:05:03,480 --> 00:05:03,490 there was a Chicago flag on the wall 229 00:05:03,490 --> 00:05:05,640 there was a Chicago flag on the wall behind me what I left the guy passed me 230 00:05:05,640 --> 00:05:05,650 behind me what I left the guy passed me 231 00:05:05,650 --> 00:05:08,070 behind me what I left the guy passed me who had a Chicago flag badge on his 232 00:05:08,070 --> 00:05:08,080 who had a Chicago flag badge on his 233 00:05:08,080 --> 00:05:11,010 who had a Chicago flag badge on his backpack it's adaptable and remixable 234 00:05:11,010 --> 00:05:11,020 backpack it's adaptable and remixable 235 00:05:11,020 --> 00:05:13,170 backpack it's adaptable and remixable the six pointed stars in particular show 236 00:05:13,170 --> 00:05:13,180 the six pointed stars in particular show 237 00:05:13,180 --> 00:05:15,570 the six pointed stars in particular show up in all kinds of places the coffee I 238 00:05:15,570 --> 00:05:15,580 up in all kinds of places the coffee I 239 00:05:15,580 --> 00:05:17,730 up in all kinds of places the coffee I bought the other day had a have a star 240 00:05:17,730 --> 00:05:17,740 bought the other day had a have a star 241 00:05:17,740 --> 00:05:20,790 bought the other day had a have a star on it it's a distinct symbol of Chicago 242 00:05:20,790 --> 00:05:20,800 on it it's a distinct symbol of Chicago 243 00:05:20,800 --> 00:05:23,249 on it it's a distinct symbol of Chicago pride when a police officer or a 244 00:05:23,249 --> 00:05:23,259 pride when a police officer or a 245 00:05:23,259 --> 00:05:25,920 pride when a police officer or a firefighter dies in Chicago often it's 246 00:05:25,920 --> 00:05:25,930 firefighter dies in Chicago often it's 247 00:05:25,930 --> 00:05:27,779 firefighter dies in Chicago often it's not the flag of the United States on his 248 00:05:27,779 --> 00:05:27,789 not the flag of the United States on his 249 00:05:27,789 --> 00:05:30,749 not the flag of the United States on his casket it can be the flag of the city of 250 00:05:30,749 --> 00:05:30,759 casket it can be the flag of the city of 251 00:05:30,759 --> 00:05:34,379 casket it can be the flag of the city of Chicago that's how deeply the flag has 252 00:05:34,379 --> 00:05:34,389 Chicago that's how deeply the flag has 253 00:05:34,389 --> 00:05:36,779 Chicago that's how deeply the flag has gotten into the Civic imagery of Chicago 254 00:05:36,779 --> 00:05:36,789 gotten into the Civic imagery of Chicago 255 00:05:36,789 --> 00:05:39,089 gotten into the Civic imagery of Chicago and it isn't just that people love 256 00:05:39,089 --> 00:05:39,099 and it isn't just that people love 257 00:05:39,099 --> 00:05:41,279 and it isn't just that people love Chicago and therefore love the flag I 258 00:05:41,279 --> 00:05:41,289 Chicago and therefore love the flag I 259 00:05:41,289 --> 00:05:44,100 Chicago and therefore love the flag I also think that people love Chicago more 260 00:05:44,100 --> 00:05:44,110 also think that people love Chicago more 261 00:05:44,110 --> 00:05:47,760 also think that people love Chicago more because the flag is so cool a positive 262 00:05:47,760 --> 00:05:47,770 because the flag is so cool a positive 263 00:05:47,770 --> 00:05:49,559 because the flag is so cool a positive feedback loop there between great 264 00:05:49,559 --> 00:05:49,569 feedback loop there between great 265 00:05:49,569 --> 00:05:53,399 feedback loop there between great symbolism and civic pride okay so when I 266 00:05:53,399 --> 00:05:53,409 symbolism and civic pride okay so when I 267 00:05:53,409 --> 00:05:55,649 symbolism and civic pride okay so when I moved back to San Francisco in 2008 I 268 00:05:55,649 --> 00:05:55,659 moved back to San Francisco in 2008 I 269 00:05:55,659 --> 00:05:57,870 moved back to San Francisco in 2008 I researched its flag because I had never 270 00:05:57,870 --> 00:05:57,880 researched its flag because I had never 271 00:05:57,880 --> 00:06:01,019 researched its flag because I had never seen it in the previous eight years I 272 00:06:01,019 --> 00:06:01,029 seen it in the previous eight years I 273 00:06:01,029 --> 00:06:04,050 seen it in the previous eight years I lived there and I found it I am sorry to 274 00:06:04,050 --> 00:06:04,060 lived there and I found it I am sorry to 275 00:06:04,060 --> 00:06:09,690 lived there and I found it I am sorry to say sadly lacking 276 00:06:09,690 --> 00:06:09,700 277 00:06:09,700 --> 00:06:15,860 I know it hurts me too 278 00:06:15,860 --> 00:06:15,870 279 00:06:15,870 --> 00:06:18,690 well let me start from the top number 280 00:06:18,690 --> 00:06:18,700 well let me start from the top number 281 00:06:18,700 --> 00:06:21,060 well let me start from the top number one keep it simple keeping it simple the 282 00:06:21,060 --> 00:06:21,070 one keep it simple keeping it simple the 283 00:06:21,070 --> 00:06:22,590 one keep it simple keeping it simple the flag should be so simple that a child 284 00:06:22,590 --> 00:06:22,600 flag should be so simple that a child 285 00:06:22,600 --> 00:06:24,450 flag should be so simple that a child can draw it from memory it's a 286 00:06:24,450 --> 00:06:24,460 can draw it from memory it's a 287 00:06:24,460 --> 00:06:27,780 can draw it from memory it's a relatively complex flag ok here we go ok 288 00:06:27,780 --> 00:06:27,790 relatively complex flag ok here we go ok 289 00:06:27,790 --> 00:06:29,670 relatively complex flag ok here we go ok the main component of the San Francisco 290 00:06:29,670 --> 00:06:29,680 the main component of the San Francisco 291 00:06:29,680 --> 00:06:31,740 the main component of the San Francisco flag is a Phoenix representing the city 292 00:06:31,740 --> 00:06:31,750 flag is a Phoenix representing the city 293 00:06:31,750 --> 00:06:33,540 flag is a Phoenix representing the city rising from the ashes after the 294 00:06:33,540 --> 00:06:33,550 rising from the ashes after the 295 00:06:33,550 --> 00:06:36,120 rising from the ashes after the devastating fires of the 1850s a 296 00:06:36,120 --> 00:06:36,130 devastating fires of the 1850s a 297 00:06:36,130 --> 00:06:38,430 devastating fires of the 1850s a powerful symbol for San Francisco I 298 00:06:38,430 --> 00:06:38,440 powerful symbol for San Francisco I 299 00:06:38,440 --> 00:06:40,800 powerful symbol for San Francisco I still don't really dig the Phoenix 300 00:06:40,800 --> 00:06:40,810 still don't really dig the Phoenix 301 00:06:40,810 --> 00:06:42,990 still don't really dig the Phoenix design-wise it manages to both be too 302 00:06:42,990 --> 00:06:43,000 design-wise it manages to both be too 303 00:06:43,000 --> 00:06:45,420 design-wise it manages to both be too crude and have too many details at the 304 00:06:45,420 --> 00:06:45,430 crude and have too many details at the 305 00:06:45,430 --> 00:06:47,580 crude and have too many details at the same time which if you were trying for 306 00:06:47,580 --> 00:06:47,590 same time which if you were trying for 307 00:06:47,590 --> 00:06:49,650 same time which if you were trying for that you wouldn't be able to do it and 308 00:06:49,650 --> 00:06:49,660 that you wouldn't be able to do it and 309 00:06:49,660 --> 00:06:52,050 that you wouldn't be able to do it and it just looks bad at a distance but 310 00:06:52,050 --> 00:06:52,060 it just looks bad at a distance but 311 00:06:52,060 --> 00:06:54,570 it just looks bad at a distance but having deep meaning puts that element in 312 00:06:54,570 --> 00:06:54,580 having deep meaning puts that element in 313 00:06:54,580 --> 00:06:56,490 having deep meaning puts that element in the plus column behind the Phoenix the 314 00:06:56,490 --> 00:06:56,500 the plus column behind the Phoenix the 315 00:06:56,500 --> 00:06:59,520 the plus column behind the Phoenix the background is mostly white and then it 316 00:06:59,520 --> 00:06:59,530 background is mostly white and then it 317 00:06:59,530 --> 00:07:02,040 background is mostly white and then it has a substantial gold border around it 318 00:07:02,040 --> 00:07:02,050 has a substantial gold border around it 319 00:07:02,050 --> 00:07:03,720 has a substantial gold border around it which is a very attractive design 320 00:07:03,720 --> 00:07:03,730 which is a very attractive design 321 00:07:03,730 --> 00:07:08,730 which is a very attractive design element I think is okay but here come 322 00:07:08,730 --> 00:07:08,740 element I think is okay but here come 323 00:07:08,740 --> 00:07:11,400 element I think is okay but here come the big no nose of flag design number 324 00:07:11,400 --> 00:07:11,410 the big no nose of flag design number 325 00:07:11,410 --> 00:07:14,130 the big no nose of flag design number four no lettering or seals never use 326 00:07:14,130 --> 00:07:14,140 four no lettering or seals never use 327 00:07:14,140 --> 00:07:16,380 four no lettering or seals never use writing of any kind underneath the 328 00:07:16,380 --> 00:07:16,390 writing of any kind underneath the 329 00:07:16,390 --> 00:07:17,940 writing of any kind underneath the Phoenix there's a motto on a ribbon that 330 00:07:17,940 --> 00:07:17,950 Phoenix there's a motto on a ribbon that 331 00:07:17,950 --> 00:07:21,180 Phoenix there's a motto on a ribbon that translates to gold in peace iron and war 332 00:07:21,180 --> 00:07:21,190 translates to gold in peace iron and war 333 00:07:21,190 --> 00:07:23,460 translates to gold in peace iron and war Plus and this is the big problem 334 00:07:23,460 --> 00:07:23,470 Plus and this is the big problem 335 00:07:23,470 --> 00:07:26,220 Plus and this is the big problem it says San Francisco across the bottom 336 00:07:26,220 --> 00:07:26,230 it says San Francisco across the bottom 337 00:07:26,230 --> 00:07:29,100 it says San Francisco across the bottom if you need to write the name of what 338 00:07:29,100 --> 00:07:29,110 if you need to write the name of what 339 00:07:29,110 --> 00:07:31,110 if you need to write the name of what you're representing on your flag your 340 00:07:31,110 --> 00:07:31,120 you're representing on your flag your 341 00:07:31,120 --> 00:07:37,410 you're representing on your flag your symbolism has failed the United States 342 00:07:37,410 --> 00:07:37,420 symbolism has failed the United States 343 00:07:37,420 --> 00:07:39,870 symbolism has failed the United States flag doesn't say like USA across the 344 00:07:39,870 --> 00:07:39,880 flag doesn't say like USA across the 345 00:07:39,880 --> 00:07:40,410 flag doesn't say like USA across the front 346 00:07:40,410 --> 00:07:40,420 front 347 00:07:40,420 --> 00:07:42,870 front in fact country flags you know they tend 348 00:07:42,870 --> 00:07:42,880 in fact country flags you know they tend 349 00:07:42,880 --> 00:07:45,900 in fact country flags you know they tend to behave like hats off to South Africa 350 00:07:45,900 --> 00:07:45,910 to behave like hats off to South Africa 351 00:07:45,910 --> 00:07:47,550 to behave like hats off to South Africa and Turkey and Israel and Somalia and 352 00:07:47,550 --> 00:07:47,560 and Turkey and Israel and Somalia and 353 00:07:47,560 --> 00:07:49,890 and Turkey and Israel and Somalia and Japan and Gambia there's a bunch of 354 00:07:49,890 --> 00:07:49,900 Japan and Gambia there's a bunch of 355 00:07:49,900 --> 00:07:52,560 Japan and Gambia there's a bunch of really great country flags but they 356 00:07:52,560 --> 00:07:52,570 really great country flags but they 357 00:07:52,570 --> 00:07:54,990 really great country flags but they obeyed good design principles because 358 00:07:54,990 --> 00:07:55,000 obeyed good design principles because 359 00:07:55,000 --> 00:07:56,460 obeyed good design principles because the stakes are high they're on the 360 00:07:56,460 --> 00:07:56,470 the stakes are high they're on the 361 00:07:56,470 --> 00:07:59,700 the stakes are high they're on the international stage but city state and 362 00:07:59,700 --> 00:07:59,710 international stage but city state and 363 00:07:59,710 --> 00:08:04,180 international stage but city state and regional flags are another story 364 00:08:04,180 --> 00:08:04,190 365 00:08:04,190 --> 00:08:09,130 there is a scourge of bad flags and they 366 00:08:09,130 --> 00:08:09,140 there is a scourge of bad flags and they 367 00:08:09,140 --> 00:08:13,930 there is a scourge of bad flags and they must be stopped that is the truth and 368 00:08:13,930 --> 00:08:13,940 must be stopped that is the truth and 369 00:08:13,940 --> 00:08:17,350 must be stopped that is the truth and that is the Dare their first step is to 370 00:08:17,350 --> 00:08:17,360 that is the Dare their first step is to 371 00:08:17,360 --> 00:08:20,230 that is the Dare their first step is to recognize that we have a problem 372 00:08:20,230 --> 00:08:20,240 recognize that we have a problem 373 00:08:20,240 --> 00:08:26,590 recognize that we have a problem a lot of people tend to think that good 374 00:08:26,590 --> 00:08:26,600 a lot of people tend to think that good 375 00:08:26,600 --> 00:08:29,020 a lot of people tend to think that good design is just a matter of taste and you 376 00:08:29,020 --> 00:08:29,030 design is just a matter of taste and you 377 00:08:29,030 --> 00:08:30,820 design is just a matter of taste and you know and quite honestly sometimes it is 378 00:08:30,820 --> 00:08:30,830 know and quite honestly sometimes it is 379 00:08:30,830 --> 00:08:35,010 know and quite honestly sometimes it is actually but sometimes it isn't alright 380 00:08:35,010 --> 00:08:35,020 actually but sometimes it isn't alright 381 00:08:35,020 --> 00:08:37,930 actually but sometimes it isn't alright here's the full list of NAV apply design 382 00:08:37,930 --> 00:08:37,940 here's the full list of NAV apply design 383 00:08:37,940 --> 00:08:41,649 here's the full list of NAV apply design principles the five basic principles of 384 00:08:41,649 --> 00:08:41,659 principles the five basic principles of 385 00:08:41,659 --> 00:08:44,620 principles the five basic principles of flag design number one keep it simple 386 00:08:44,620 --> 00:08:44,630 flag design number one keep it simple 387 00:08:44,630 --> 00:08:45,460 flag design number one keep it simple keep it simple 388 00:08:45,460 --> 00:08:45,470 keep it simple 389 00:08:45,470 --> 00:08:47,590 keep it simple number two use meaningful symbolism 390 00:08:47,590 --> 00:08:47,600 number two use meaningful symbolism 391 00:08:47,600 --> 00:08:49,390 number two use meaningful symbolism number three use two to three basic 392 00:08:49,390 --> 00:08:49,400 number three use two to three basic 393 00:08:49,400 --> 00:08:51,610 number three use two to three basic colors number four no lettering or seals 394 00:08:51,610 --> 00:08:51,620 colors number four no lettering or seals 395 00:08:51,620 --> 00:08:53,770 colors number four no lettering or seals never use writing of any kind because 396 00:08:53,770 --> 00:08:53,780 never use writing of any kind because 397 00:08:53,780 --> 00:08:55,870 never use writing of any kind because you can't read that at a distance number 398 00:08:55,870 --> 00:08:55,880 you can't read that at a distance number 399 00:08:55,880 --> 00:08:58,420 you can't read that at a distance number five and be distinctive all the best 400 00:08:58,420 --> 00:08:58,430 five and be distinctive all the best 401 00:08:58,430 --> 00:09:00,130 five and be distinctive all the best flags tends to stick to these principles 402 00:09:00,130 --> 00:09:00,140 flags tends to stick to these principles 403 00:09:00,140 --> 00:09:02,080 flags tends to stick to these principles and like I've been said before like most 404 00:09:02,080 --> 00:09:02,090 and like I've been said before like most 405 00:09:02,090 --> 00:09:03,850 and like I've been said before like most country flags are okay but here's the 406 00:09:03,850 --> 00:09:03,860 country flags are okay but here's the 407 00:09:03,860 --> 00:09:05,650 country flags are okay but here's the thing if you showed this list of 408 00:09:05,650 --> 00:09:05,660 thing if you showed this list of 409 00:09:05,660 --> 00:09:07,900 thing if you showed this list of principles to any designer of almost 410 00:09:07,900 --> 00:09:07,910 principles to any designer of almost 411 00:09:07,910 --> 00:09:09,880 principles to any designer of almost anything they would say these principles 412 00:09:09,880 --> 00:09:09,890 anything they would say these principles 413 00:09:09,890 --> 00:09:12,730 anything they would say these principles simplicity deep meaning having few 414 00:09:12,730 --> 00:09:12,740 simplicity deep meaning having few 415 00:09:12,740 --> 00:09:14,260 simplicity deep meaning having few colors or being thoughtful about colors 416 00:09:14,260 --> 00:09:14,270 colors or being thoughtful about colors 417 00:09:14,270 --> 00:09:16,450 colors or being thoughtful about colors uniqueness don't have writing you can't 418 00:09:16,450 --> 00:09:16,460 uniqueness don't have writing you can't 419 00:09:16,460 --> 00:09:18,970 uniqueness don't have writing you can't read all those principles apply to them 420 00:09:18,970 --> 00:09:18,980 read all those principles apply to them 421 00:09:18,980 --> 00:09:22,180 read all those principles apply to them too but sadly good design principles are 422 00:09:22,180 --> 00:09:22,190 too but sadly good design principles are 423 00:09:22,190 --> 00:09:24,610 too but sadly good design principles are rarely invoked in US city flags 424 00:09:24,610 --> 00:09:24,620 rarely invoked in US city flags 425 00:09:24,620 --> 00:09:26,470 rarely invoked in US city flags our biggest problem seems to be that 426 00:09:26,470 --> 00:09:26,480 our biggest problem seems to be that 427 00:09:26,480 --> 00:09:28,540 our biggest problem seems to be that fourth one we just can't stop herself 428 00:09:28,540 --> 00:09:28,550 fourth one we just can't stop herself 429 00:09:28,550 --> 00:09:31,570 fourth one we just can't stop herself from putting our names on our flags or 430 00:09:31,570 --> 00:09:31,580 from putting our names on our flags or 431 00:09:31,580 --> 00:09:34,450 from putting our names on our flags or like little municipal seals with tiny 432 00:09:34,450 --> 00:09:34,460 like little municipal seals with tiny 433 00:09:34,460 --> 00:09:35,920 like little municipal seals with tiny writing on them here's the thing about 434 00:09:35,920 --> 00:09:35,930 writing on them here's the thing about 435 00:09:35,930 --> 00:09:38,620 writing on them here's the thing about municipal seals they were designed to be 436 00:09:38,620 --> 00:09:38,630 municipal seals they were designed to be 437 00:09:38,630 --> 00:09:40,810 municipal seals they were designed to be on pieces of paper where you can read 438 00:09:40,810 --> 00:09:40,820 on pieces of paper where you can read 439 00:09:40,820 --> 00:09:43,540 on pieces of paper where you can read them not on flags 100 feet away flapping 440 00:09:43,540 --> 00:09:43,550 them not on flags 100 feet away flapping 441 00:09:43,550 --> 00:09:45,580 them not on flags 100 feet away flapping in the breeze so here's a bunch of flags 442 00:09:45,580 --> 00:09:45,590 in the breeze so here's a bunch of flags 443 00:09:45,590 --> 00:09:46,720 in the breeze so here's a bunch of flags again 444 00:09:46,720 --> 00:09:46,730 again 445 00:09:46,730 --> 00:09:50,320 again vexillology is call these sob seals on a 446 00:09:50,320 --> 00:09:50,330 vexillology is call these sob seals on a 447 00:09:50,330 --> 00:09:54,640 vexillology is call these sob seals on a bedsheet and if you can't tell what city 448 00:09:54,640 --> 00:09:54,650 bedsheet and if you can't tell what city 449 00:09:54,650 --> 00:09:56,380 bedsheet and if you can't tell what city they go to yeah that's that's exactly 450 00:09:56,380 --> 00:09:56,390 they go to yeah that's that's exactly 451 00:09:56,390 --> 00:09:58,270 they go to yeah that's that's exactly the problem it's ever Anaheim apparently 452 00:09:58,270 --> 00:09:58,280 the problem it's ever Anaheim apparently 453 00:09:58,280 --> 00:10:02,400 the problem it's ever Anaheim apparently they've they fixed it 454 00:10:02,400 --> 00:10:02,410 455 00:10:02,410 --> 00:10:05,769 these flags are everywhere in the US the 456 00:10:05,769 --> 00:10:05,779 these flags are everywhere in the US the 457 00:10:05,779 --> 00:10:07,389 these flags are everywhere in the US the European equivalent of the municipal 458 00:10:07,389 --> 00:10:07,399 European equivalent of the municipal 459 00:10:07,399 --> 00:10:10,180 European equivalent of the municipal seal is the is a city coat of arms and 460 00:10:10,180 --> 00:10:10,190 seal is the is a city coat of arms and 461 00:10:10,190 --> 00:10:12,280 seal is the is a city coat of arms and this is where we can learn a lesson for 462 00:10:12,280 --> 00:10:12,290 this is where we can learn a lesson for 463 00:10:12,290 --> 00:10:13,900 this is where we can learn a lesson for how to do things right so this is the 464 00:10:13,900 --> 00:10:13,910 how to do things right so this is the 465 00:10:13,910 --> 00:10:16,120 how to do things right so this is the city coat of arms of Amsterdam now if 466 00:10:16,120 --> 00:10:16,130 city coat of arms of Amsterdam now if 467 00:10:16,130 --> 00:10:18,040 city coat of arms of Amsterdam now if this were a United States City the flag 468 00:10:18,040 --> 00:10:18,050 this were a United States City the flag 469 00:10:18,050 --> 00:10:20,320 this were a United States City the flag would probably look like this you know 470 00:10:20,320 --> 00:10:20,330 would probably look like this you know 471 00:10:20,330 --> 00:10:24,940 would probably look like this you know but instead the flag of Amsterdam looks 472 00:10:24,940 --> 00:10:24,950 but instead the flag of Amsterdam looks 473 00:10:24,950 --> 00:10:28,720 but instead the flag of Amsterdam looks like this rather than plopping the whole 474 00:10:28,720 --> 00:10:28,730 like this rather than plopping the whole 475 00:10:28,730 --> 00:10:31,150 like this rather than plopping the whole coat of arms on a solid background and 476 00:10:31,150 --> 00:10:31,160 coat of arms on a solid background and 477 00:10:31,160 --> 00:10:33,430 coat of arms on a solid background and writing an Amsterdam below it they just 478 00:10:33,430 --> 00:10:33,440 writing an Amsterdam below it they just 479 00:10:33,440 --> 00:10:35,170 writing an Amsterdam below it they just take the key elements of the askew chin 480 00:10:35,170 --> 00:10:35,180 take the key elements of the askew chin 481 00:10:35,180 --> 00:10:36,910 take the key elements of the askew chin the shield and they turn it into the 482 00:10:36,910 --> 00:10:36,920 the shield and they turn it into the 483 00:10:36,920 --> 00:10:45,240 the shield and they turn it into the most badass city flag in the world and 484 00:10:45,240 --> 00:10:45,250 most badass city flag in the world and 485 00:10:45,250 --> 00:10:48,610 most badass city flag in the world and and because it's so badass those flags 486 00:10:48,610 --> 00:10:48,620 and because it's so badass those flags 487 00:10:48,620 --> 00:10:50,079 and because it's so badass those flags and crosses are found throughout 488 00:10:50,079 --> 00:10:50,089 and crosses are found throughout 489 00:10:50,089 --> 00:10:52,389 and crosses are found throughout Amsterdam just just like Chicago are 490 00:10:52,389 --> 00:10:52,399 Amsterdam just just like Chicago are 491 00:10:52,399 --> 00:10:55,240 Amsterdam just just like Chicago are used even though a seal and a bedsheet 492 00:10:55,240 --> 00:10:55,250 used even though a seal and a bedsheet 493 00:10:55,250 --> 00:10:56,860 used even though a seal and a bedsheet flags are particularly painful and 494 00:10:56,860 --> 00:10:56,870 flags are particularly painful and 495 00:10:56,870 --> 00:10:59,320 flags are particularly painful and offensive to me nothing can quite 496 00:10:59,320 --> 00:10:59,330 offensive to me nothing can quite 497 00:10:59,330 --> 00:11:01,750 offensive to me nothing can quite prepare you for when the biggest train 498 00:11:01,750 --> 00:11:01,760 prepare you for when the biggest train 499 00:11:01,760 --> 00:11:05,380 prepare you for when the biggest train wrecks in vexillological history are you 500 00:11:05,380 --> 00:11:05,390 wrecks in vexillological history are you 501 00:11:05,390 --> 00:11:08,410 wrecks in vexillological history are you ready it's the flag the Milwaukee 502 00:11:08,410 --> 00:11:08,420 ready it's the flag the Milwaukee 503 00:11:08,420 --> 00:11:12,490 ready it's the flag the Milwaukee Wisconsin 504 00:11:12,490 --> 00:11:12,500 505 00:11:12,500 --> 00:11:15,879 [Applause] 506 00:11:15,879 --> 00:11:15,889 507 00:11:15,889 --> 00:11:22,359 I mean it's it's distinctive I'll give 508 00:11:22,359 --> 00:11:22,369 I mean it's it's distinctive I'll give 509 00:11:22,369 --> 00:11:23,249 I mean it's it's distinctive I'll give him that 510 00:11:23,249 --> 00:11:23,259 him that 511 00:11:23,259 --> 00:11:27,460 him that it was adopted in 1955 the city ran a 512 00:11:27,460 --> 00:11:27,470 it was adopted in 1955 the city ran a 513 00:11:27,470 --> 00:11:28,869 it was adopted in 1955 the city ran a contest and gathered a bunch of 514 00:11:28,869 --> 00:11:28,879 contest and gathered a bunch of 515 00:11:28,879 --> 00:11:31,090 contest and gathered a bunch of submissions with all kinds of designs 516 00:11:31,090 --> 00:11:31,100 submissions with all kinds of designs 517 00:11:31,100 --> 00:11:34,139 submissions with all kinds of designs and an alderman by the name of Fred 518 00:11:34,139 --> 00:11:34,149 and an alderman by the name of Fred 519 00:11:34,149 --> 00:11:38,019 and an alderman by the name of Fred Steffen cobbled together parts of the 520 00:11:38,019 --> 00:11:38,029 Steffen cobbled together parts of the 521 00:11:38,029 --> 00:11:40,900 Steffen cobbled together parts of the submissions to make what is now the 522 00:11:40,900 --> 00:11:40,910 submissions to make what is now the 523 00:11:40,910 --> 00:11:44,559 submissions to make what is now the Milwaukee flag it's a kitchen sink flag 524 00:11:44,559 --> 00:11:44,569 Milwaukee flag it's a kitchen sink flag 525 00:11:44,569 --> 00:11:47,379 Milwaukee flag it's a kitchen sink flag there's a gigantic gear representing 526 00:11:47,379 --> 00:11:47,389 there's a gigantic gear representing 527 00:11:47,389 --> 00:11:49,780 there's a gigantic gear representing industry there's a ship recognizing the 528 00:11:49,780 --> 00:11:49,790 industry there's a ship recognizing the 529 00:11:49,790 --> 00:11:51,879 industry there's a ship recognizing the port a giant stalk of wheat paying 530 00:11:51,879 --> 00:11:51,889 port a giant stalk of wheat paying 531 00:11:51,889 --> 00:11:54,099 port a giant stalk of wheat paying homage to the brewing industry it's a 532 00:11:54,099 --> 00:11:54,109 homage to the brewing industry it's a 533 00:11:54,109 --> 00:11:54,970 homage to the brewing industry it's a hot mess 534 00:11:54,970 --> 00:11:54,980 hot mess 535 00:11:54,980 --> 00:11:57,729 hot mess and Steve kotas a graphic designer from 536 00:11:57,729 --> 00:11:57,739 and Steve kotas a graphic designer from 537 00:11:57,739 --> 00:12:01,449 and Steve kotas a graphic designer from Milwaukee wants to change it it's really 538 00:12:01,449 --> 00:12:01,459 Milwaukee wants to change it it's really 539 00:12:01,459 --> 00:12:04,419 Milwaukee wants to change it it's really awful it's a misstep on the city's 540 00:12:04,419 --> 00:12:04,429 awful it's a misstep on the city's 541 00:12:04,429 --> 00:12:08,199 awful it's a misstep on the city's behalf to say the least but what puts 542 00:12:08,199 --> 00:12:08,209 behalf to say the least but what puts 543 00:12:08,209 --> 00:12:10,030 behalf to say the least but what puts the Milwaukee flag over the top almost 544 00:12:10,030 --> 00:12:10,040 the Milwaukee flag over the top almost 545 00:12:10,040 --> 00:12:12,970 the Milwaukee flag over the top almost at the point of self parity is on it is 546 00:12:12,970 --> 00:12:12,980 at the point of self parity is on it is 547 00:12:12,980 --> 00:12:15,549 at the point of self parity is on it is a picture of the Civil War battle flag 548 00:12:15,549 --> 00:12:15,559 a picture of the Civil War battle flag 549 00:12:15,559 --> 00:12:18,909 a picture of the Civil War battle flag of the Milwaukee regiment so that's the 550 00:12:18,909 --> 00:12:18,919 of the Milwaukee regiment so that's the 551 00:12:18,919 --> 00:12:21,009 of the Milwaukee regiment so that's the final element in it that just makes it 552 00:12:21,009 --> 00:12:21,019 final element in it that just makes it 553 00:12:21,019 --> 00:12:23,109 final element in it that just makes it that much more sort of ridiculous that 554 00:12:23,109 --> 00:12:23,119 that much more sort of ridiculous that 555 00:12:23,119 --> 00:12:25,629 that much more sort of ridiculous that there is you know a flag design within 556 00:12:25,629 --> 00:12:25,639 there is you know a flag design within 557 00:12:25,639 --> 00:12:30,059 there is you know a flag design within go ahead of mine yeah he's playing yeah 558 00:12:30,059 --> 00:12:30,069 go ahead of mine yeah he's playing yeah 559 00:12:30,069 --> 00:12:36,189 go ahead of mine yeah he's playing yeah ya know Milwaukee is a fantastic city 560 00:12:36,189 --> 00:12:36,199 ya know Milwaukee is a fantastic city 561 00:12:36,199 --> 00:12:38,919 ya know Milwaukee is a fantastic city I've been there I love it the most 562 00:12:38,919 --> 00:12:38,929 I've been there I love it the most 563 00:12:38,929 --> 00:12:40,780 I've been there I love it the most depressing part of this flag though is 564 00:12:40,780 --> 00:12:40,790 depressing part of this flag though is 565 00:12:40,790 --> 00:12:42,999 depressing part of this flag though is that there have been two major redesign 566 00:12:42,999 --> 00:12:43,009 that there have been two major redesign 567 00:12:43,009 --> 00:12:46,169 that there have been two major redesign contests the last one was held in 2001 568 00:12:46,169 --> 00:12:46,179 contests the last one was held in 2001 569 00:12:46,179 --> 00:12:49,329 contests the last one was held in 2001 105 entries were received but in the end 570 00:12:49,329 --> 00:12:49,339 105 entries were received but in the end 571 00:12:49,339 --> 00:12:51,100 105 entries were received but in the end the members of the Milwaukee Arts Board 572 00:12:51,100 --> 00:12:51,110 the members of the Milwaukee Arts Board 573 00:12:51,110 --> 00:12:52,900 the members of the Milwaukee Arts Board decided that none of the new entries 574 00:12:52,900 --> 00:12:52,910 decided that none of the new entries 575 00:12:52,910 --> 00:12:55,239 decided that none of the new entries were worthy of flying over the city they 576 00:12:55,239 --> 00:12:55,249 were worthy of flying over the city they 577 00:12:55,249 --> 00:12:57,960 were worthy of flying over the city they couldn't agree to change that thing 578 00:12:57,960 --> 00:12:57,970 couldn't agree to change that thing 579 00:12:57,970 --> 00:13:00,159 couldn't agree to change that thing that's discouraging enough to make you 580 00:13:00,159 --> 00:13:00,169 that's discouraging enough to make you 581 00:13:00,169 --> 00:13:02,199 that's discouraging enough to make you think that good design and democracy 582 00:13:02,199 --> 00:13:02,209 think that good design and democracy 583 00:13:02,209 --> 00:13:05,030 think that good design and democracy just simply do not go together 584 00:13:05,030 --> 00:13:05,040 just simply do not go together 585 00:13:05,040 --> 00:13:07,670 just simply do not go together but Steve CODIS is gonna try one more 586 00:13:07,670 --> 00:13:07,680 but Steve CODIS is gonna try one more 587 00:13:07,680 --> 00:13:10,400 but Steve CODIS is gonna try one more time to redesign the Milwaukee flag 588 00:13:10,400 --> 00:13:10,410 time to redesign the Milwaukee flag 589 00:13:10,410 --> 00:13:13,460 time to redesign the Milwaukee flag I believe Milwaukee's a great city every 590 00:13:13,460 --> 00:13:13,470 I believe Milwaukee's a great city every 591 00:13:13,470 --> 00:13:16,579 I believe Milwaukee's a great city every great city deserves a great flag Steve 592 00:13:16,579 --> 00:13:16,589 great city deserves a great flag Steve 593 00:13:16,589 --> 00:13:18,290 great city deserves a great flag Steve isn't ready to reveal his design yet one 594 00:13:18,290 --> 00:13:18,300 isn't ready to reveal his design yet one 595 00:13:18,300 --> 00:13:20,269 isn't ready to reveal his design yet one things about proposing one of these 596 00:13:20,269 --> 00:13:20,279 things about proposing one of these 597 00:13:20,279 --> 00:13:21,949 things about proposing one of these things is you have to like get people on 598 00:13:21,949 --> 00:13:21,959 things is you have to like get people on 599 00:13:21,959 --> 00:13:23,660 things is you have to like get people on board and then you reveal your design 600 00:13:23,660 --> 00:13:23,670 board and then you reveal your design 601 00:13:23,670 --> 00:13:25,910 board and then you reveal your design but here's the trick if you want to 602 00:13:25,910 --> 00:13:25,920 but here's the trick if you want to 603 00:13:25,920 --> 00:13:28,400 but here's the trick if you want to design a great flag a kick-ass flag like 604 00:13:28,400 --> 00:13:28,410 design a great flag a kick-ass flag like 605 00:13:28,410 --> 00:13:30,559 design a great flag a kick-ass flag like Chicago's or DC's which also has a great 606 00:13:30,559 --> 00:13:30,569 Chicago's or DC's which also has a great 607 00:13:30,569 --> 00:13:33,079 Chicago's or DC's which also has a great flag start by drawing it one by one and 608 00:13:33,079 --> 00:13:33,089 flag start by drawing it one by one and 609 00:13:33,089 --> 00:13:35,090 flag start by drawing it one by one and a half inch rectangle on a piece of 610 00:13:35,090 --> 00:13:35,100 a half inch rectangle on a piece of 611 00:13:35,100 --> 00:13:36,680 a half inch rectangle on a piece of paper your design has to fit within that 612 00:13:36,680 --> 00:13:36,690 paper your design has to fit within that 613 00:13:36,690 --> 00:13:40,309 paper your design has to fit within that tiny rectangle here's why three by five 614 00:13:40,309 --> 00:13:40,319 tiny rectangle here's why three by five 615 00:13:40,319 --> 00:13:44,749 tiny rectangle here's why three by five foot flag on a pole 100 feet away looks 616 00:13:44,749 --> 00:13:44,759 foot flag on a pole 100 feet away looks 617 00:13:44,759 --> 00:13:49,009 foot flag on a pole 100 feet away looks about the same size as a 1 by 1 and a 618 00:13:49,009 --> 00:13:49,019 about the same size as a 1 by 1 and a 619 00:13:49,019 --> 00:13:52,430 about the same size as a 1 by 1 and a half inch rectangle seen about 15 inches 620 00:13:52,430 --> 00:13:52,440 half inch rectangle seen about 15 inches 621 00:13:52,440 --> 00:13:54,620 half inch rectangle seen about 15 inches from your eye you'll be surprised at how 622 00:13:54,620 --> 00:13:54,630 from your eye you'll be surprised at how 623 00:13:54,630 --> 00:13:57,050 from your eye you'll be surprised at how compelling and simple the design can be 624 00:13:57,050 --> 00:13:57,060 compelling and simple the design can be 625 00:13:57,060 --> 00:13:59,629 compelling and simple the design can be when you hold yourself to that 626 00:13:59,629 --> 00:13:59,639 when you hold yourself to that 627 00:13:59,639 --> 00:14:02,600 when you hold yourself to that limitation meanwhile back in San 628 00:14:02,600 --> 00:14:02,610 limitation meanwhile back in San 629 00:14:02,610 --> 00:14:05,980 limitation meanwhile back in San Francisco is there anything we can do I 630 00:14:05,980 --> 00:14:05,990 Francisco is there anything we can do I 631 00:14:05,990 --> 00:14:08,449 Francisco is there anything we can do I like to say that in every bad flag 632 00:14:08,449 --> 00:14:08,459 like to say that in every bad flag 633 00:14:08,459 --> 00:14:10,069 like to say that in every bad flag there's a good flag trying to get out 634 00:14:10,069 --> 00:14:10,079 there's a good flag trying to get out 635 00:14:10,079 --> 00:14:12,350 there's a good flag trying to get out the way to make San Francisco's flag a 636 00:14:12,350 --> 00:14:12,360 the way to make San Francisco's flag a 637 00:14:12,360 --> 00:14:14,210 the way to make San Francisco's flag a good flag is to take the motto off 638 00:14:14,210 --> 00:14:14,220 good flag is to take the motto off 639 00:14:14,220 --> 00:14:15,829 good flag is to take the motto off because you can't read that at a 640 00:14:15,829 --> 00:14:15,839 because you can't read that at a 641 00:14:15,839 --> 00:14:18,470 because you can't read that at a distance take the name off and the 642 00:14:18,470 --> 00:14:18,480 distance take the name off and the 643 00:14:18,480 --> 00:14:20,629 distance take the name off and the border might even be made thicker so 644 00:14:20,629 --> 00:14:20,639 border might even be made thicker so 645 00:14:20,639 --> 00:14:22,850 border might even be made thicker so it's more a part of the flag and I would 646 00:14:22,850 --> 00:14:22,860 it's more a part of the flag and I would 647 00:14:22,860 --> 00:14:24,620 it's more a part of the flag and I would simply take the Phoenix and make it a 648 00:14:24,620 --> 00:14:24,630 simply take the Phoenix and make it a 649 00:14:24,630 --> 00:14:26,750 simply take the Phoenix and make it a great big element in the middle of the 650 00:14:26,750 --> 00:14:26,760 great big element in the middle of the 651 00:14:26,760 --> 00:14:29,509 great big element in the middle of the flag with the current Phoenix that's got 652 00:14:29,509 --> 00:14:29,519 flag with the current Phoenix that's got 653 00:14:29,519 --> 00:14:30,019 flag with the current Phoenix that's got to go 654 00:14:30,019 --> 00:14:30,029 to go 655 00:14:30,029 --> 00:14:33,500 to go I would simplify or stylize the Phoenix 656 00:14:33,500 --> 00:14:33,510 I would simplify or stylize the Phoenix 657 00:14:33,510 --> 00:14:36,920 I would simplify or stylize the Phoenix depict a big wide winged bird coming out 658 00:14:36,920 --> 00:14:36,930 depict a big wide winged bird coming out 659 00:14:36,930 --> 00:14:40,129 depict a big wide winged bird coming out of flames emphasize those flames so this 660 00:14:40,129 --> 00:14:40,139 of flames emphasize those flames so this 661 00:14:40,139 --> 00:14:41,780 of flames emphasize those flames so this San Francisco flag was designed by Frank 662 00:14:41,780 --> 00:14:41,790 San Francisco flag was designed by Frank 663 00:14:41,790 --> 00:14:44,000 San Francisco flag was designed by Frank Camaro based on Ted Kay suggestions I 664 00:14:44,000 --> 00:14:44,010 Camaro based on Ted Kay suggestions I 665 00:14:44,010 --> 00:14:45,110 Camaro based on Ted Kay suggestions I don't know what he would do if he was 666 00:14:45,110 --> 00:14:45,120 don't know what he would do if he was 667 00:14:45,120 --> 00:14:46,970 don't know what he would do if he was completely unfettered and didn't hat 668 00:14:46,970 --> 00:14:46,980 completely unfettered and didn't hat 669 00:14:46,980 --> 00:14:48,740 completely unfettered and didn't hat didn't follow those guidelines fans of 670 00:14:48,740 --> 00:14:48,750 didn't follow those guidelines fans of 671 00:14:48,750 --> 00:14:50,179 didn't follow those guidelines fans of my radio show and podcast they've heard 672 00:14:50,179 --> 00:14:50,189 my radio show and podcast they've heard 673 00:14:50,189 --> 00:14:52,429 my radio show and podcast they've heard me complain about bad flags they've sent 674 00:14:52,429 --> 00:14:52,439 me complain about bad flags they've sent 675 00:14:52,439 --> 00:14:54,530 me complain about bad flags they've sent me other suggested designs this one's by 676 00:14:54,530 --> 00:14:54,540 me other suggested designs this one's by 677 00:14:54,540 --> 00:15:00,439 me other suggested designs this one's by Neal Musset both are so much better and 678 00:15:00,439 --> 00:15:00,449 Neal Musset both are so much better and 679 00:15:00,449 --> 00:15:02,870 Neal Musset both are so much better and I think if they were adopted I would see 680 00:15:02,870 --> 00:15:02,880 I think if they were adopted I would see 681 00:15:02,880 --> 00:15:06,110 I think if they were adopted I would see them around the city in my crusade to 682 00:15:06,110 --> 00:15:06,120 them around the city in my crusade to 683 00:15:06,120 --> 00:15:07,569 them around the city in my crusade to make flags of the world more beautiful 684 00:15:07,569 --> 00:15:07,579 make flags of the world more beautiful 685 00:15:07,579 --> 00:15:09,499 make flags of the world more beautiful many listeners have taken it upon 686 00:15:09,499 --> 00:15:09,509 many listeners have taken it upon 687 00:15:09,509 --> 00:15:11,300 many listeners have taken it upon themselves to redesign their flags and 688 00:15:11,300 --> 00:15:11,310 themselves to redesign their flags and 689 00:15:11,310 --> 00:15:13,160 themselves to redesign their flags and look into the feasibility of getting 690 00:15:13,160 --> 00:15:13,170 look into the feasibility of getting 691 00:15:13,170 --> 00:15:15,630 look into the feasibility of getting them officially adopted 692 00:15:15,630 --> 00:15:15,640 them officially adopted 693 00:15:15,640 --> 00:15:18,300 them officially adopted if you see your city flag and like it 694 00:15:18,300 --> 00:15:18,310 if you see your city flag and like it 695 00:15:18,310 --> 00:15:21,840 if you see your city flag and like it fly it even if it violates a design rule 696 00:15:21,840 --> 00:15:21,850 fly it even if it violates a design rule 697 00:15:21,850 --> 00:15:24,420 fly it even if it violates a design rule or two I don't care but if you don't see 698 00:15:24,420 --> 00:15:24,430 or two I don't care but if you don't see 699 00:15:24,430 --> 00:15:26,819 or two I don't care but if you don't see your city flag maybe it doesn't exist 700 00:15:26,819 --> 00:15:26,829 your city flag maybe it doesn't exist 701 00:15:26,829 --> 00:15:30,210 your city flag maybe it doesn't exist but maybe it does and it just sucks and 702 00:15:30,210 --> 00:15:30,220 but maybe it does and it just sucks and 703 00:15:30,220 --> 00:15:34,139 but maybe it does and it just sucks and I dare you to join the effort to try to 704 00:15:34,139 --> 00:15:34,149 I dare you to join the effort to try to 705 00:15:34,149 --> 00:15:37,199 I dare you to join the effort to try to change that as we move more and more 706 00:15:37,199 --> 00:15:37,209 change that as we move more and more 707 00:15:37,209 --> 00:15:39,870 change that as we move more and more into cities the city flag will become 708 00:15:39,870 --> 00:15:39,880 into cities the city flag will become 709 00:15:39,880 --> 00:15:42,420 into cities the city flag will become not just a symbol of that city as a 710 00:15:42,420 --> 00:15:42,430 not just a symbol of that city as a 711 00:15:42,430 --> 00:15:46,259 not just a symbol of that city as a place but also it could become a symbol 712 00:15:46,259 --> 00:15:46,269 place but also it could become a symbol 713 00:15:46,269 --> 00:15:49,280 place but also it could become a symbol of how that city considers design itself 714 00:15:49,280 --> 00:15:49,290 of how that city considers design itself 715 00:15:49,290 --> 00:15:51,720 of how that city considers design itself especially today as the populace is 716 00:15:51,720 --> 00:15:51,730 especially today as the populace is 717 00:15:51,730 --> 00:15:53,280 especially today as the populace is becoming more design aware and I think 718 00:15:53,280 --> 00:15:53,290 becoming more design aware and I think 719 00:15:53,290 --> 00:15:55,139 becoming more design aware and I think design awareness is at an all-time high 720 00:15:55,139 --> 00:15:55,149 design awareness is at an all-time high 721 00:15:55,149 --> 00:15:58,199 design awareness is at an all-time high a well-designed flag could be seen as an 722 00:15:58,199 --> 00:15:58,209 a well-designed flag could be seen as an 723 00:15:58,209 --> 00:16:00,780 a well-designed flag could be seen as an indicator of how a city considers all of 724 00:16:00,780 --> 00:16:00,790 indicator of how a city considers all of 725 00:16:00,790 --> 00:16:03,509 indicator of how a city considers all of its design systems its public transit 726 00:16:03,509 --> 00:16:03,519 its design systems its public transit 727 00:16:03,519 --> 00:16:06,870 its design systems its public transit its parks its signage it might seem 728 00:16:06,870 --> 00:16:06,880 its parks its signage it might seem 729 00:16:06,880 --> 00:16:10,980 its parks its signage it might seem frivolous but it's not often when city 730 00:16:10,980 --> 00:16:10,990 frivolous but it's not often when city 731 00:16:10,990 --> 00:16:12,900 frivolous but it's not often when city leaders say we have more important 732 00:16:12,900 --> 00:16:12,910 leaders say we have more important 733 00:16:12,910 --> 00:16:15,060 leaders say we have more important things to do than worry about a city 734 00:16:15,060 --> 00:16:15,070 things to do than worry about a city 735 00:16:15,070 --> 00:16:18,690 things to do than worry about a city flag my response is if you had a great 736 00:16:18,690 --> 00:16:18,700 flag my response is if you had a great 737 00:16:18,700 --> 00:16:20,939 flag my response is if you had a great city flag you would have a banner for 738 00:16:20,939 --> 00:16:20,949 city flag you would have a banner for 739 00:16:20,949 --> 00:16:23,519 city flag you would have a banner for people to rally under to face those more 740 00:16:23,519 --> 00:16:23,529 people to rally under to face those more 741 00:16:23,529 --> 00:16:27,660 people to rally under to face those more important things I've seen firsthand 742 00:16:27,660 --> 00:16:27,670 important things I've seen firsthand 743 00:16:27,670 --> 00:16:29,730 important things I've seen firsthand what a good city flag can do in the case 744 00:16:29,730 --> 00:16:29,740 what a good city flag can do in the case 745 00:16:29,740 --> 00:16:31,920 what a good city flag can do in the case of Chicago the marriage of good design 746 00:16:31,920 --> 00:16:31,930 of Chicago the marriage of good design 747 00:16:31,930 --> 00:16:34,110 of Chicago the marriage of good design and civic pride is something that we 748 00:16:34,110 --> 00:16:34,120 and civic pride is something that we 749 00:16:34,120 --> 00:16:36,810 and civic pride is something that we need in all places the best part about 750 00:16:36,810 --> 00:16:36,820 need in all places the best part about 751 00:16:36,820 --> 00:16:39,870 need in all places the best part about municipal flags is that we own them they 752 00:16:39,870 --> 00:16:39,880 municipal flags is that we own them they 753 00:16:39,880 --> 00:16:42,990 municipal flags is that we own them they are an open source publicly owned design 754 00:16:42,990 --> 00:16:43,000 are an open source publicly owned design 755 00:16:43,000 --> 00:16:45,360 are an open source publicly owned design language of the community when they are 756 00:16:45,360 --> 00:16:45,370 language of the community when they are 757 00:16:45,370 --> 00:16:48,780 language of the community when they are done well they are remixable adaptable 758 00:16:48,780 --> 00:16:48,790 done well they are remixable adaptable 759 00:16:48,790 --> 00:16:51,329 done well they are remixable adaptable and they're powerful we could control 760 00:16:51,329 --> 00:16:51,339 and they're powerful we could control 761 00:16:51,339 --> 00:16:53,100 and they're powerful we could control the branding and graphical imagery of 762 00:16:53,100 --> 00:16:53,110 the branding and graphical imagery of 763 00:16:53,110 --> 00:16:55,170 the branding and graphical imagery of our cities with a good flag but instead 764 00:16:55,170 --> 00:16:55,180 our cities with a good flag but instead 765 00:16:55,180 --> 00:16:57,960 our cities with a good flag but instead by having bad flags we don't use we cede 766 00:16:57,960 --> 00:16:57,970 by having bad flags we don't use we cede 767 00:16:57,970 --> 00:17:00,060 by having bad flags we don't use we cede that territory to sports teams and 768 00:17:00,060 --> 00:17:00,070 that territory to sports teams and 769 00:17:00,070 --> 00:17:02,400 that territory to sports teams and chambers of commerce and tourism Ward's 770 00:17:02,400 --> 00:17:02,410 chambers of commerce and tourism Ward's 771 00:17:02,410 --> 00:17:04,829 chambers of commerce and tourism Ward's sports teams can leave and break our 772 00:17:04,829 --> 00:17:04,839 sports teams can leave and break our 773 00:17:04,839 --> 00:17:06,870 sports teams can leave and break our hearts inside some of us know don't 774 00:17:06,870 --> 00:17:06,880 hearts inside some of us know don't 775 00:17:06,880 --> 00:17:09,120 hearts inside some of us know don't really care about Sports and Tourism 776 00:17:09,120 --> 00:17:09,130 really care about Sports and Tourism 777 00:17:09,130 --> 00:17:12,210 really care about Sports and Tourism campaigns can just be cheesy but a great 778 00:17:12,210 --> 00:17:12,220 campaigns can just be cheesy but a great 779 00:17:12,220 --> 00:17:14,370 campaigns can just be cheesy but a great city flag is something that represents a 780 00:17:14,370 --> 00:17:14,380 city flag is something that represents a 781 00:17:14,380 --> 00:17:16,650 city flag is something that represents a city to its people and its people it's 782 00:17:16,650 --> 00:17:16,660 city to its people and its people it's 783 00:17:16,660 --> 00:17:18,809 city to its people and its people it's the world at large and when that flag is 784 00:17:18,809 --> 00:17:18,819 the world at large and when that flag is 785 00:17:18,819 --> 00:17:21,449 the world at large and when that flag is a beautiful thing that connection is a 786 00:17:21,449 --> 00:17:21,459 a beautiful thing that connection is a 787 00:17:21,459 --> 00:17:24,210 a beautiful thing that connection is a beautiful thing so maybe all the sea 788 00:17:24,210 --> 00:17:24,220 beautiful thing so maybe all the sea 789 00:17:24,220 --> 00:17:26,250 beautiful thing so maybe all the sea flags can be as inspiring as Hong Kong 790 00:17:26,250 --> 00:17:26,260 flags can be as inspiring as Hong Kong 791 00:17:26,260 --> 00:17:29,310 flags can be as inspiring as Hong Kong or Portland OR Trondheim and we can do 792 00:17:29,310 --> 00:17:29,320 or Portland OR Trondheim and we can do 793 00:17:29,320 --> 00:17:31,260 or Portland OR Trondheim and we can do away with all the bad flags like San 794 00:17:31,260 --> 00:17:31,270 away with all the bad flags like San 795 00:17:31,270 --> 00:17:34,440 away with all the bad flags like San Francisco Milwaukee Cedar Rapids and 796 00:17:34,440 --> 00:17:34,450 Francisco Milwaukee Cedar Rapids and 797 00:17:34,450 --> 00:17:37,830 Francisco Milwaukee Cedar Rapids and finally when we're all done we can do 798 00:17:37,830 --> 00:17:37,840 finally when we're all done we can do 799 00:17:37,840 --> 00:17:39,830 finally when we're all done we can do something about Pocatello Idaho 800 00:17:39,830 --> 00:17:39,840 something about Pocatello Idaho 801 00:17:39,840 --> 00:17:41,790 something about Pocatello Idaho considered by the north american 802 00:17:41,790 --> 00:17:41,800 considered by the north american 803 00:17:41,800 --> 00:17:44,580 considered by the north american vexillological association as the worst 804 00:17:44,580 --> 00:17:44,590 vexillological association as the worst 805 00:17:44,590 --> 00:17:55,160 vexillological association as the worst city flag in North America 806 00:17:55,160 --> 00:17:55,170 807 00:17:55,170 --> 00:17:59,940 yeah that thing has a trademark symbol 808 00:17:59,940 --> 00:17:59,950 yeah that thing has a trademark symbol 809 00:17:59,950 --> 00:18:04,380 yeah that thing has a trademark symbol on it people that hurts me just to look 810 00:18:04,380 --> 00:18:04,390 on it people that hurts me just to look 811 00:18:04,390 --> 00:18:07,330 on it people that hurts me just to look at thank you so much for listening 812 00:18:07,330 --> 00:18:07,340 at thank you so much for listening 813 00:18:07,340 --> 00:18:19,160 at thank you so much for listening [Applause]